Yıl 2019, Cilt 21 , Sayı 4, Sayfalar 1335 - 1347 2019-12-30

Foodstagramming and Its Effects on Holiday Experience
Foodstagramming ve Tatil Deneyimine Etkisi

Duran CANKÜL [1] , Derya AVCI [2]


Foodstagramming that alters people’s habit of consuming food and beverage, the way how they are presented and people’s perspective on this habit is nowadays’ popular phenomenon. This phenomenon encourages tourists to take selfies by the dining table and share them through social media. Therefore, this research focuses on defining the motivation parameters behind local tourists’ Foodstagramming adoption and observing how it affects their holiday experiences. In that regard, surveying technique which is one of the quantitative methods is used in this research. The universe of this research is the Instagram users in Turkey. For the sampling part of the research 409 local tourists that picture food and beverage and share these photos through Instagram are used. These tourists are pre-defined using convenience sampling method. Factor, correlation and regression analysis methods are utilized in data analysis part. As a result of factor analysis, there was five different motivation types in Foodstagramming adoption consisting “Self-Expression”, “Enrichment of Dining Experience”, “social interaction”, “Virtual Community Engagement” and “Special Occasion Memory”. As a result of the correlation analysis, it was determined that there was a significant and positive relationship between Foodstagramming motivation factors and holiday experiences. The results of regression analysis showed that Foodstagramming motivation had a positive effect on the holiday experience and within the framework of Foodstagramming motivation factors, only in social media network dimension was not effective the holiday experience of tourists.

Yiyeceklere ve içeceklere ilişkin yemek deneyimleme şeklini, sunumunu ve düşüncesini değiştiren Foodstagramming, turistlerin yiyecek-içecek selfileri çekmeye ve paylaşmaya başladıkları yeni ve popüler bir fenomendir. Dolayısı ile bu araştırmada yerli turistlerin tatil deneyimlerinde Foodstagramming motivasyonlarını belirlemek ve bu motivasyonların tatil deneyimine olan etkisini incelemek amaçlanmaktadır. Bu amaç doğrultusunda araştırmada nicel araştırma yöntemlerinden anket tekniği kullanılmıştır. Araştırmanın evreni Türkiye’deki Instagram kullanıcılarıdır. Araştırmanın örneklemini ise kolayda örnekleme yöntemi ile belirlenen, tatilleri sırasında yiyecek ve içecek fotoğrafları çeken ve bunları Instagramda paylaşan 409 yerli turist oluşturmaktadır. Verilerin analizinde faktör, korelasyon ve regresyon analizleri kullanılmıştır. Faktör analizi sonuçlarına göre Foodstagramming motivasyon unsurları “kendini ifade etme”, “yemek deneyiminin arttırılması”, “sosyal bağlantı”, “sosyal medya ağına katılım” ve “özel-önemli gün hatırası” olmak üzere beş boyutta toplanmıştır. Korelasyon analizi sonucunda Foodstagramming motivasyon unsurları ile tatil deneyimleri arasında anlamlı ve pozitif yönlü ilişki olduğu belirlenmiştir. Regresyon analizi sonuçları ise Foodstagramming motivasyon unsurlarının tatil deneyimine pozitif etkisinin olduğunu, Foodstagramming motivasyon unsurları alt boyutları çerçevesinde ise sadece “sosyal medya ağına katılım” boyutunun turistlerin tatil deneyiminde etkili olmadığını göstermiştir.

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Birincil Dil tr
Konular Sosyal
Bölüm Halkla İlişkiler - İletişim - Turizm
Yazarlar

Orcid: 0000-0001-5067-6904
Yazar: Duran CANKÜL (Sorumlu Yazar)
Kurum: ESKİŞEHİR OSMANGAZİ ÜNİVERSİTESİ, TURİZM FAKÜLTESİ, GASTRONOMİ VE MUTFAK SANATLARI BÖLÜMÜ
Ülke: Turkey


Orcid: 0000-0002-8665-1554
Yazar: Derya AVCI
Kurum: ESKİŞEHİR OSMANGAZİ ÜNİVERSİTESİ, SOSYAL BİLİMLER ENSTİTÜSÜ
Ülke: Turkey


Tarihler

Yayımlanma Tarihi : 30 Aralık 2019

Bibtex @araştırma makalesi { akusosbil556293, journal = {Afyon Kocatepe Üniversitesi Sosyal Bilimler Dergisi}, issn = {1302-1265}, eissn = {2149-4894}, address = {}, publisher = {Afyon Kocatepe Üniversitesi}, year = {2019}, volume = {21}, pages = {1335 - 1347}, doi = {10.32709/akusosbil.556293}, title = {Foodstagramming ve Tatil Deneyimine Etkisi}, key = {cite}, author = {CANKÜL, Duran and AVCI, Derya} }
APA CANKÜL, D , AVCI, D . (2019). Foodstagramming ve Tatil Deneyimine Etkisi. Afyon Kocatepe Üniversitesi Sosyal Bilimler Dergisi , 21 (4) , 1335-1347 . DOI: 10.32709/akusosbil.556293
MLA CANKÜL, D , AVCI, D . "Foodstagramming ve Tatil Deneyimine Etkisi". Afyon Kocatepe Üniversitesi Sosyal Bilimler Dergisi 21 (2019 ): 1335-1347 <https://dergipark.org.tr/tr/pub/akusosbil/issue/51207/556293>
Chicago CANKÜL, D , AVCI, D . "Foodstagramming ve Tatil Deneyimine Etkisi". Afyon Kocatepe Üniversitesi Sosyal Bilimler Dergisi 21 (2019 ): 1335-1347
RIS TY - JOUR T1 - Foodstagramming ve Tatil Deneyimine Etkisi AU - Duran CANKÜL , Derya AVCI Y1 - 2019 PY - 2019 N1 - doi: 10.32709/akusosbil.556293 DO - 10.32709/akusosbil.556293 T2 - Afyon Kocatepe Üniversitesi Sosyal Bilimler Dergisi JF - Journal JO - JOR SP - 1335 EP - 1347 VL - 21 IS - 4 SN - 1302-1265-2149-4894 M3 - doi: 10.32709/akusosbil.556293 UR - https://doi.org/10.32709/akusosbil.556293 Y2 - 2019 ER -
EndNote %0 Afyon Kocatepe Üniversitesi Sosyal Bilimler Dergisi Foodstagramming ve Tatil Deneyimine Etkisi %A Duran CANKÜL , Derya AVCI %T Foodstagramming ve Tatil Deneyimine Etkisi %D 2019 %J Afyon Kocatepe Üniversitesi Sosyal Bilimler Dergisi %P 1302-1265-2149-4894 %V 21 %N 4 %R doi: 10.32709/akusosbil.556293 %U 10.32709/akusosbil.556293
ISNAD CANKÜL, Duran , AVCI, Derya . "Foodstagramming ve Tatil Deneyimine Etkisi". Afyon Kocatepe Üniversitesi Sosyal Bilimler Dergisi 21 / 4 (Aralık 2020): 1335-1347 . https://doi.org/10.32709/akusosbil.556293
AMA CANKÜL D , AVCI D . Foodstagramming ve Tatil Deneyimine Etkisi. AKUSBD. 2019; 21(4): 1335-1347.
Vancouver CANKÜL D , AVCI D . Foodstagramming ve Tatil Deneyimine Etkisi. Afyon Kocatepe Üniversitesi Sosyal Bilimler Dergisi. 2019; 21(4): 1347-1335.