Havayolu Yolcu Taşımacılığında Deneyimsel Kalitenin Çevreci Deneyimsel Tatmin ve Tekrar Satın Alma Üzerinde Etkisi

Yıl 2021, Cilt: 5 Sayı: 1, 95 - 109, 26.01.2021

Ahmet Çetindaş Gülendam Sevinç Kaya

https://doi.org/10.29023/alanyaakademik.820815

Cited By: 1

Öz

Bu çalışmada havayolu yolcu taşımacılığında deneyimsel kalitenin çevreci deneyimsel tatmin ve tekrar satın alma üzerindeki etkisi araştırılmıştır. Bu amaçla Gaziantep havalimanından seyahat eden 530 yolcuya anket uygulanarak veri toplanmış ve yapısal eşitlik modeliyle analiz edilmiştir. Analiz sonucunda deneyimsel kalitenin çevreci deneyimsel tatmini ve tekrar satın almayı pozitif yönde etkilediği tespit edilmiştir. Böylelikle yüksek deneyimsel kalite algılayan yolcuların daha yüksek çevreci deneyimsel tatmin gösterdiği ve tekrar satın almaya daha eğilimli olduğu ispatlanmıştır. Ayrıca çevreci deneyimsel tatminin tekrar satın almayı pozitif yönde anlamlı olarak etkilemiş olması çevreci yaklaşımlar açısından tatmin olan yolcuların bu deneyimi tekrar yaşamak isteyebileceklerini göstermiştir.

Anahtar Kelimeler

Çevreci Deneyimsel Tatmin, Çevreci Yaklaşım, Deneyimsel Kalite, Havayolu Yolcu Taşımacılığı, Tekrar Satın alma

Kaynakça

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