Yerel Halkın Turizmin Gelişimine Yönelik Algı ve Desteğinde Yer Kimliği ve Yer İmajının Rolü

Öz

Bu çalışmanın amacı, Adıyaman il merkezinde yaşayan yerel halkın turizm gelişimine yönelik algı ve desteğinde yer kimliği ve yer imajının rolünü ortaya koymaktır. Bu amaç doğrultusunda ilgili alanyazın çerçevesinde bir model geliştirilmiştir. Çalışmada veriler, anket tekniği yardımı ile elde edilmiş ve geçerli 698 veri üzerinden analizler yapılmıştır. Analiz sonucunda yer kimliğinin yerel halkın turizmin olumlu etkilerine yönelik algılarını, yer imajının da turizmin olumsuz etkilerine yönelik algılarını etkilediği saptanmıştır. Yerel halkın yer kimliği ve yer imajı algılarının turizme yönelik desteğini doğrudan etkilemediği görülmüştür. Yerel halkın turizm gelişimine yönelik desteği de turizmin algılanan olumlu ve olumsuz etkileri ile açıklanmaktadır. Elde edilen bulgular doğrultusunda ilgili alanyazına ve sektöre yönelik öneriler geliştirilmiştir.

Anahtar Kelimeler

• Turizm gelişimi
• algı
• destek
• yer kimliği
• yer imajı
• Yerel Halk

The Role of Place Identity and Place Image in the Perception and Support of Residents towards Tourism Development

Öz

Aim of the study is to reveal the role of place identity and place image in the perception and support of the residenst living in the city center of Adıyaman towards tourism development. In accordance with this purpose, a model has been developed within the framework of the related literature. Data were obtained with the help of the survey technique and analyzes were performed through the 698 valid data. As a result of the analysis, it was found that the identity of the place predicted the residents' perceptions about the positive effects of tourism and the place image predicted the perceptions of the negative effects of tourism. It has been observed that residensts' perception of place identity and place image does not directly affect their support for tourism. The support of resident for tourism development is explained by the perceived positive and negative effects of tourism. In accordance with the findings obtained, suggestions have been developed for the related literature and sector.

Anahtar Kelimeler

• Resident
• Tourism Development
• Perception
• Support
• Place Identity
• Place Image

Kaynakça

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