Career Intentions of Undergraduate Tourism Students in the Post-COVID-19 Period

Abstract

The COVID-19 pandemic has caused profound structural and behavioral transformations in the tourism sector, as in many other sectors globally. This study aims to examine the career intentions of undergraduate students studying in the field of tourism in the post-COVID-19 period—specifically, their willingness to be employed in the sector and to pursue a professional career within it—as well as the factors influencing these intentions. Adopting a quantitative research approach, data were collected from 309 tourism students through a structured questionnaire. The data were analyzed using descriptive statistics, confirmatory factor analysis, and multiple regression analysis. Findings reveal that managers’ attitudes, promotion opportunities, income level, and the feeling of being undervalued have a significant effect on students’ intention to pursue a career in the tourism sector. Additionally, while the perceived risk of COVID-19 (i.e., individuals’ perception of the potential threats posed by the pandemic in terms of health, safety, and professional future) does not have a direct effect on career intention, its moderating effect on the perception of being undervalued is found to be significant. The results reveal that students with a low perception of COVID-19 risk are more strongly influenced by the negative impact of feeling undervalued, which in turn increases their tendency to withdraw from the sector. These findings shed light on the factors that should be considered in directing youth employment toward the tourism industry in the post-pandemic period and offer important implications for human resource planning in the sector.

Keywords

• Tourism students
• Career intention
• COVID-19
• Youth employ￾ment
• Risk perception

COVID-19 Sonrası Lisans Eğitimi Alan Turizm Öğrencilerinin Kariyer Niyetleri

Öz

COVID-19 pandemisi, küresel düzeyde birçok sektörü etkilediği gibi turizm sektöründe de derin yapısal ve davranışsal dönüşümlere neden olmuştur. Bu çalışma, turizm alanında lisans düzeyinde eğitim gören öğrencilerin, COVID-19 sonrası dönemde, turizm sektöründe kariyer yapma niyetlerini (sektörde istihdam edilmeye ve mesleki kariyerlerini bu alanda sürdürmeye yönelik isteklerini) ve bu niyetleri etkileyen faktörleri incelemeyi amaçlamaktadır. Araştırmada, nicel bir yaklaşım benimsenmiş, anket yöntemiyle 309 turizm öğrencisinden veri toplamıştır Veriler betimsel istatistikler, doğrulayıcı faktör analizi ve çoklu regresyon analizi ile değerlendirilmiştir. Bulgular, yöneticilerin tutumu, terfi olanakları, gelir düzeyi ve değersiz hissetme algısının öğrencilerin sektörde kariyer yapma niyeti üzerinde anlamlı bit etkisi olduğunu göstermektedir. Ayrıca, COVID-19 risk algısının (bireylerin salgının sağlık, güvenlik ve mesleki gelecek açısından oluşturabileceği tehditleri algılama düzeyi) doğrudan kariyer niyeti üzerinde anlamlı bir etkisi olmadığı, ancak COVID-19 risk algısının “kendini değersiz hissetme” algısı üzerindeki düzenleyici etkisi anlamlı çıkmıştır. Bulgular, düşük COVID-19 risk algısına sahip öğrencilerde kendini değersiz hissetme kaynaklı olumsuz algıların sektörden uzaklaşmaya etkisinin arttığını göstermektedir. Elde edilen bulgular, pandeminin ardından genç istihdamının sektöre yönlendirilmesinde dikkate alınması gereken faktörlere ışık tutmakta; turizm sektörünün insan kaynağı planlaması açısından önemli çıkarımlar sunmaktadır.

Anahtar Kelimeler

• Turizm öğrencileri
• Kariyer niyeti
• COVID-19
• Genç istihdamı
• Risk algısı

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