Analysis of Travel Avoidance Intention from a Complexity Perspective During the Covid-19 Pandemic Process

Öz

In processes such as crisis and disaster periods, when systems move away from their usual dynamics and display chaotic patterns, differences in tourists' travel intentions may occur. The aim of this study is to examine the intention of domestic tourists to avoid travel in a time of high risk and uncertainty such as Covid-19 in a model with complexity theory. The study group of the research included 349 domestic tourists reached through an online survey. Accordingly, a total of five variables were included in the measurement model, excluding demographic questions, and each variable was measured with three questions. Asymmetric relationships between research variables were examined under seven configurations through fuzzy set qualitative comparative analysis (fsQCA). It is discussed what kind of effects these configurations have on the outcome variable in the context of different age, gender, education level, marital status and different condition variables. Accordingly, it has been determined that hygiene and economic concerns during the pandemic process affect the intention of tourists to avoid travel.

Anahtar Kelimeler

• Crisis
• Tourist behavior
• Complexity Theory
• fsQCA
• Covid-19
• Travel avoidance intention

Covid-19 Pandemisi Sürecinde Seyahatten Kaçınma Niyetinin Karmaşıklık Bakış Açısı ile Analizi

Öz

Kriz ve afet dönemleri gibi, sistemlerin olağan dinamiklerinden uzaklaştığı ve kaotik örüntüler sergilediği süreçlerde turistlerin seyahat niyetlerinde farklılıklar ortaya çıkabilmektedir. Bu çalışmanın amacı, Covid-19 gibi yüksek risk ve belirsizlik içeren bir dönemde yerli turistlerin seyahatten kaçınma niyetini karmaşıklık teorisi bakış açısıyla bir model içerisinde incelemektir. Araştırmanın çalışma grubunda çevrimiçi anket vasıtasıyla ulaşılan 349 yerli turist yer almıştır. Veri toplama için kullanılan soru formunda demografik sorular hariç, toplam beş değişken yer almış ve her bir değişken üç soruyla ölçülmüştür. Bulanık küme nitel karşılaştırmalı analiz (fsQCA) yoluyla araştırma değişkenleri arasındaki asimetrik ilişkiler yedi konfigürasyon altında incelenmiştir. Bu konfigürasyonların farklı yaş, cinsiyet, eğitim düzeyi, medeni hal durumlarında ve farklı koşul değişkenleri bağlamında sonuç değişkeni üzerinde ne tür etkileri olduğu tartışılmıştır. Buna göre, pandemi sürecindeki hijyen ve ekonomik kaygıların turistlerin seyahatten kaçınma niyetini etkilediği saptanmıştır.

Anahtar Kelimeler

• Kriz
• Turist davranışı
• Karmaşıklık Teorisi
• fsQCA
• Covid-19
• Seyahatten kaçınma niyeti

Kaynakça

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