Az Gelişmiş Bir Destinasyonda Yerel Halkın Turizme Yönelik Desteği: Yozgat Örneği

Öz

Bu çalışmanın amacı, turizm açısından az gelişmiş bir destinasyonda yerel halkın turizme yönelik desteğini incelemektir. Bu kapsamda, yerel halkın turizmle ilgili algıladığı olumlu ve olumsuz etkiler, genel yaşam kalitesi, topluluğa bağlılık ve turizme destek değişkenleri arasındaki ilişkiyi ölçebilmek için yapısal bir model ortaya koyulmuştur. Bu doğrultuda, Yozgat ilinde ikamet eden 457 kişiden anket tekniği ile veri toplanmıştır. Kısmi en küçük kareler tabanlı yapısal eşitlik modellemesi sonucu ortaya çıkan araştırma bulgularına göre, turizmin algılanan olumlu etkilerinin turizme desteği olumlu yönde etkilediği; algılanan olumsuz etkilerin ise turizme desteği olumsuz yönde etkilediği görülmüştür. Bununla beraber, turizm geliştiğinde algılanan olumlu etkilerin yerel halkın yaşam kalitesini etkileyeceği ortaya koyulmuştur. Ayrıca, yerel halkın yaşam kalitesinin etkileneceği algısı da turizme desteği etkilemektedir. Son olarak, yerel halkın topluluğa bağlı olma düzeyi, turizmin algılanan olumlu etkilerini ve yerel halkın turizme desteğini etkilemektedir.

Anahtar Kelimeler

• Turizme destek
• Turizm algısı
• Yerel halk
• Topluluğa bağlılık
• Genel yaşam kalitesi
• Yozgat

Residents’ Support for Tourism Development in an Underdeveloped Destination: The Case of Yozgat

Abstract

This study aims to explore residents’ support for tourism in an underdeveloped tourism destination. In this regard, a structural model to test the relationships among variables such as residents’ perceived effects toward tourism, overall quality of life, community attachment and support for tourism has been put forward. The research data were collected from 457 residents in Yozgat (Turkey) through a questionnaire. According to research findings from partial least squares structural equation modelling, positive perceptions of tourism effects positively influence support for tourism while negative ones negatively influence this support. The study also reveals that positive perceptions of tourism effects influence residents’ overall quality of life. Moreover, residents’ perceived expectations of overall quality of life have effects on the support for tourism. Finally, community attachment affects positive perceptions of tourism effects and support for tourism.

Keywords

• Support for tourism
• Tourism perception
• Local people
• Community attachment
• Overall quality of life
• Yozgat (Turkey)

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