Dijital Dönüşüm ve Firma Performansı: Güncel Durum, Eğilimler ve Gelecek Perspektifler Üzerine Bibliyometrik Bir Analiz

Öz

Dijital dönüşüm, işletmelerin iş modellerini ve süreçlerini dijital teknolojilerle yeniden şekillendirmesini ifade etmektedir ve firma performansı ile yakından ilişkilidir. Bu çalışmanın amacı, dijital dönüşümün firma performansı üzerindeki etkilerini inceleyen literatürü bibliyometrik analiz yöntemiyle ele alarak mevcut durumu, belirgin trendleri ve gelecekteki araştırma perspektiflerini ortaya koymaktır. Bu amaçla “digital transformation and firm performance” arama kavramları, Web of Science veri tabanında taranarak toplamda 500 makale üzerinden bibliyometrik analizler gerçekleştirilmiştir. Aramalar sadece “İngilizce” dilinde yapılmış, kaynak olarak tüm kaynaklar seçilmiş ve dönem olarak 2020-2025 yılları arasına bakılmıştır. Veri toplama yöntem olarak PRISMA yönteminden yararlanılmıştır. Sonuç olarak; alana en çok katkı sağlayan yazar “Li Lixu”, ülke “Çin”, kaynak olarak “Technological Forecasting and Social Change” (32 makale), en çok atıf alan eser 344 atıf ile Eller ve diğerlerine (2020) aittir. Öne çıkan kavramlar ise “dijital dönüşüm, performans, inovasyon ve dijitalleşme”dur. Niş tema olarak öne çıkan kavramlar ise “işletme dönüşümü, çeviklik, sürdürülebilirlik ve teknolojik inovasyon”dur. Bu çalışma, dijital dönüşüm ve firma performansı ilişkisine dair alandaki araştırmaları kapsamlı ve sistematik bir şekilde inceleyerek alana bütüncül bir perspektif kazandırmayı amaçlamaktadır ve kavramsal bir çerçeve sunmaktadır.

Anahtar Kelimeler

• Dijital dönüşüm
• firma performansı
• trendler
• perspektifler
• teknoloji

Digital Transformation and Firm Performance: A Bibliometric Analysis on Current Status, Trends and Future Perspectives

Abstract

Digital transformation is a concept that refers to the reshaping of businesses' business models and processes with digital technologies, and it is closely related to firm performance. The objective of this study is to examine the extant literature on the effects of digital transformation on firm performance through bibliometric analysis to reveal the current situation, significant trends, and future research perspectives. To this end, a comprehensive search was conducted using the search terms "digital transformation AND firm performance" in the Web of Science database, yielding a total of 500 articles that were subjected to bibliometric analysis. The searches were conducted exclusively in the English language, all sources were selected as sources, and the period between 2020 and 2025 was considered. The PRISMA method was employed as the primary data collection approach. The analysis yielded several key findings. First,” Li Lixu” emerged as the most prolific contributor to the field, contributing 32 articles to the field. Second, “China” dominated the source contributions, with 32 articles stemming from the nation. Third, “Technological Forecasting and Social Change” emerged as the leading source of publications, contributing 32 articles to the field. Finally, Eller et al. (2020) work stood out as the most cited, amassing an impressive 344 citations. The prominent concepts identified include “digital transformation, performance, innovation, and digitalization.” Niche themes that emerged as prominent include “business transformation, agility, sustainability, and technological innovation”. This study aims to provide a comprehensive and systematic analysis of the existing literature on the relationship between digital transformation and firm performance, thereby offering a holistic perspective to the field and proposing a conceptual framework.

Keywords

• Digital transformation
• firm performance
• trends
• perspectives
• technology

Kaynakça

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