Digital Modernity and Social Integration: The Impact of New Media on Social Structure

Yıl 2025, Cilt: 12 Sayı: 3, 761 - 781, 28.07.2025

Tahir Agayev

https://doi.org/10.5281/zenodo.17185000

Öz

This article examines the impact of digital modernity on social integration in the context of the development of new media. It analyzes the changes brought about in the social structure of society by new media platforms (social networks, blogs, interactive forums, etc.). The main objective is to reveal how digital communication tools shape interpersonal relationships and influence levels of public trust and participation. The research is based on both theoretical models and empirical studies. The findings of the article indicate that new media can both strengthen social integration and, at times, increase fragmentation, leading to polarization within society.

Anahtar Kelimeler

Digital Modernity , Social Integration , New Media , Information Society , Social Structure , Digital Transformation , Virtual Communities , Social Capital

Dijital Modernite ve Toplumsal Bütünleşme: Yeni Medyanın Toplumsal Yapı Üzerindeki Etkisi

Öz

Bu makale, yeni medyanın gelişimi bağlamında dijital modernitenin toplumsal bütünleşme üzerindeki etkisini incelemektedir. Yeni medya platformlarının (sosyal ağlar, bloglar, interaktif forumlar, vb.) toplumun sosyal yapısında meydana getirdiği değişiklikleri analiz etmektedir. Temel amaç, dijital iletişim araçlarının kişiler arası ilişkileri nasıl şekillendirdiğini ve kamusal güven ve katılım düzeylerini nasıl etkilediğini ortaya koymaktır. Araştırma hem teorik modellere hem de ampirik çalışmalara dayanmaktadır. Makalenin bulguları, yeni medyanın hem sosyal bütünleşmeyi güçlendirebileceğini hem de zaman zaman parçalanmayı artırarak toplum içinde kutuplaşmaya yol açabileceğini göstermektedir.

Anahtar Kelimeler

Dijital Modernite , Toplumsal Bütünleşme , Yeni Medya , Bilgi Toplumu , Toplumsal Yapı , Dijital Dönüşüm , Sanal Topluluklar , Sosyal Sermaye

Kaynakça

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