Yeşil İnsan Kaynakları Yönetiminin Yeşil Hizmet Davranışına Etkisinde Yeşil Psikolojik İklimin Aracılık Rolü

Öz

Çevresel sürdürülebilirliğin önem kazandığı turizm sektöründe, çalışanların çevreye duyarlı davranışları hem hizmet kalitesini hem de işletmelerin çevreci imajını etkilemektedir. Bu noktada çalışanların Yeşil Hizmet Davranışı (YHD) güncel bir kavram olarak karşımıza çıkmakta olup geliştirilmesi gerekmektedir. Çalışmada Yeşil İnsan Kaynakları Yönetimi (YİKY) uygulamalarının otel çalışanlarının YHD’leri üzerindeki etkisini ve bu ilişkide Yeşil Psikolojik İklim (YPİ) algısının aracılık rolü incelenmektedir. Bu doğrultuda, İstanbul’daki beş yıldızlı otellerde görev yapan 346 çalışandan anket çalışması sonucunda elde edilen veriler değerlendirilmiştir. Hipotezler PROCESS Macro eklentisi kullanılarak Model 4 ile test edilmiştir. Analizler sonucunda YİKY’nin hem YPİ’yi hem de YHD’yi pozitif yönde etkilediği görülmüştür. Bunun yanı sıra, YİKY’nin YHD üzerindeki etkisinde YPİ aracı rol oynadığı ortaya konmuştur. Bu sonuçlara göre, işletmelerde YİKY uygulamaları tek başına yeterli olmadığı; çalışanların çevreci uygulamaları değerli ve desteklenen bir örgüt iklimi içinde algılamalarının da kritik olduğu anlaşılmaktadır. Çalışma, teorik açıdan literatürdeki boşluğu doldururken, pratik açıdan otel yöneticilerine sürdürülebilirlik odaklı insan kaynakları stratejileri geliştirme konusunda önemli öneriler sunmaktadır.

Anahtar Kelimeler

• Yeşil İnsan Kaynakları Yönetimi
• Yeşil Hizmet Davranışı
• Yeşil Psikolojik İklim
• Sürdürülebilirlik
• Turizm İşletmeciliği

The Mediating Role of Green Psychological Climate in the Effect of Green Human Resource Management on Green Service Behavior

Öz

In the tourism sector, where environmental sustainability has gained increasing importance, employees’ environmentally responsible behaviors influence both service quality and the ecological image of businesses. At this point, Green Service Behavior (GSB) emerges as a contemporary concept that needs to be further developed. This study examines the effect of Green Human Resource Management (GHRM) practices on hotel employees’ GSB, as well as the mediating role of Green Psychological Climate (GPC) in this relationship. Accordingly, data obtained from a survey administered to 346 employees working in five-star hotels in Istanbul were analyzed. The hypotheses were tested using PROCESS Macro Model 4. The results revealed that GHRM positively affects both GPC and GSB. Additionally, GPC was found to mediate the relationship between GHRM and GSB. These findings indicate that GHRM practices alone are not sufficient; it is also critical for employees to perceive environmental practices as valued and supported within the organizational climate. The study fills a gap in the literature from a theoretical perspective and offers important practical recommendations for hotel managers in developing sustainability-oriented human resource strategies.

Anahtar Kelimeler

• Green Human Resource Management
• Green Service Behavior
• Green Psychological Climate
• Sustainability
• Tourism Management.

Kaynakça

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