The Effect of Health Consciousness, Environmental Consciousness and Organic Food Knowledge on Intention to Purchase through Attitudes toward Organic Food

Yıl 2018, Cilt: 18 Sayı: 37, 158 - 183, 07.05.2018

Sophio Kvatchadze Serkan Akıncı

https://doi.org/10.25294/auiibfd.420809

Cited By: 3

Öz

In this study,
a model was designed to determine the effect of consumers' perceptions of
health and environmental consciousness and organic food knowledge on purchasing
intentions for organic products. For this purpose, a statistical test of the
proposed models and hypotheses was carried out through field data obtained from
a sample of university students. The proposed model supports research
hypotheses in the direction of structural regression analysis results. Health
consciousness, environmental awareness and organic food knowledge were found to
have a direct impact on the attitude towards organic food. Organic food
knowledge is most effective for the attitudes of consumers to organic foods. It
is determined that the attitude has a direct and significant influence on the
intention to purchase.

Anahtar Kelimeler

Organic food, health consciousness, environmental consciousness, organic food knowledge, attitude, purchase intention

Sağlık Bilinci, Çevre Bilinci ve Organik Gıda Bilgisinin Satın Alma Niyetine Organik Gıdalara Yönelik Tutum Aracılığıyla Etkisi

Öz

Bu çalışmada organik ürünlere yönelik
tüketicilerin sağlık ve çevre bilinci ile organik gıda bilgisinin, tutumları
aracılığıyla satın alma niyetlerine etkisini belirleyen bir model test
edilmiştir. Bu amaçla üniversite öğrencilerinden oluşturulan bir örneklemden
elde edilen saha verisi aracılığıyla öne sürülen model ve hipotezlerinin
istatistiki testi gerçekleştirilmiştir. Önerilen modele uygulanan yapısal
regresyon analizi sonuçları doğrultusunda araştırma hipotezlerine destek
bulunmuştur. Sağlık bilinci, çevre bilinci ve organik gıda bilgisinin, organik
gıdalara yönelik tutumu doğrudan etkilediğine yönelik araştırma örneklemi
çerçevesinde bulgulara ulaşılmıştır. Araştırma kapsamında organik gıdalara
yönelik tutuma en fazla etkiyi organik gıda bilgisinin yaptığı görülmüştür.
Tutumun ise satın alma niyetine doğrudan ve önemli bir etkisi olduğu
belirlenmiştir. 

Anahtar Kelimeler

Organik gıda, sağlık bilinci, çevre bilinci, organik gıda bilgisi, tutum, satın alma niyeti

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