An Empirical Assessment of the Impact of Ancient Culinary Culture on Destination Attraction in Tourism Planning Over the Case Study of Çatalhöyük

Öz

Cultural heritage is a significant factor in determining and guiding approximately half of global tourism activities. Archaeological destinations constitute a critical component of this phenomenon, and such destinations often stand out with experiential elements such as edutainment (educational and entertaining) activities, experiential engagements, and gastronomic events. However, there is a lack of research in the current literature examining the impact of archaeological heritage culinary culture on tourism appeal. This study is based on the hypothesis that the attractiveness value of archaeological destinations will increase through the revitalization of ancient culinary culture and its integration into the destination identity. In other words, it is hypothesized that incorporating thematic culinary identity into archaeological destinations during planning processes will enhance the tourism appeal of these regions. In this context, the empirical study aims to evaluate visitors’ perspectives from two main angles: (1) to assess the impact of the added thematic culinary identity on potential tourists’ decisions to visit or revisit the destination, and (2) to evaluate the degree of interest that potential visitors show towards the historical culinary culture presented in restaurants at these destinations. The study demonstrates that the integration of historical culinary culture elements into visitor experiences as of the planning process is significantly related to visit/revisit motivation. This research provides both theoretical and practical contributions within the contexts of archaeology, gastronomy, and tourism planning and management.

Anahtar Kelimeler

• Tourism planning
• Ancient culinary culture
• Çatalhöyük
• Destination attraction

Turizm Planlamasında Antik Mutfak Kültürünün Destinasyon Çekiciliğine Etkisi Üzerine Çatalhöyük Üzerinden Ampirik Bir Değerlendirme

Öz

Kültürel miras, küresel turizm faaliyetlerinin yaklaşık yarısının belirlenmesinde ve yönlendirilmesinde etkili bir faktördür. Arkeolojik destinasyonlar, bu fenomenin önemli bir bileşenini oluşturmaktadır ve bu tür destinasyonlar, genellikle edutainment (eğitici ve eğlendirici) ve gastronomik etkinlikler gibi deneyimsel unsurlarla öne çıkmaktadır. Ancak mevcut alanyazında, arkeolojik mirasın gastronomik kültürünün turistik çekicilik üzerindeki etkilerini inceleyen bir çalışmaya rastlanmamıştır. Bu çalışma, arkeolojik destinasyonların çekicilik değerinin, alanın antik mutfak kültürünün canlandırılması ve destinasyon kimliğine kazandırılması yoluyla artacağı hipotezine dayandırılmıştır. Başka bir deyişle, tematik gastronomi kimliğinin arkeolojik destinasyonlarla entegrasyonunun, planlama süreçlerinde dikkate alınmasının, bu bölgelerin turistik çekiciliğini artıracağı varsayılmaktadır. Bu bağlamda, bu ampirik çalışma ziyaretçilerin bakış açısını iki ana perspektiften değerlendirmeyi hedeflemektedir: (1) alana eklenen tematik gastronomi kimliğinin, potansiyel turistlerin alanı ziyaret/yeniden ziyaret etme kararları üzerindeki etkilerini ortaya koymak, (2) potansiyel ziyaretçilerin destinasyonlardaki restoranlarda geçmişin dönemin yemek kültürüne karşı gösterdikleri ilgiyi değerlendirmektir. Çalışma geçmiş mutfak kültürü unsurlarının planlama sürecinden itibaren ziyaretçi deneyimlerine entegrasyonunun, ziyaret motivasyonları ile anlamlı bir ilişki ortaya koyduğunu göstermektedir. Bu çalışma arkeoloji, gastronomi ve turizm planlama ve yönetimi bağlamında hem teorik hem de pratik çıktılar sunmaktadır.

Anahtar Kelimeler

• Turizm planlaması
• Antik mutfak kültürü
• Çatalhöyük
• Destinasyon çekiciliği

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