Yerel Taraftarlığın Zirvesi: Takım Kimliği ve Şehir Bağlılığı İlişkisi Karma Yöntem Araştırması

Öz

Bu çalışma, yerel takım taraftarlığı perspektifinden takım ile özdeşleşmeyi incelemeyi amaçlamaktadır. Şehir takımı taraftarlığının motivasyonları, taraftarlığın şehir, taraftar ve takım arasındaki ilişki üzerinden nasıl ortaya çıktığı, takımın taraftarlar için ne ifade ettiği, özdeşleşmenin nasıl ve hangi bağlamda oluştuğu araştırılacak ve bu süreçte birey-şehir ilişkisinin rolü tanımlanıp açıklanacaktır. Araştırma, keşifsel sıralı karma yöntem desenine dayanmaktadır; öncelikle nitel bir araştırma gerçekleştirilmiş, ardından nicel bir araştırma aşaması takip edilmiştir. Konyaspor taraftarlarına yönelik yarı yapılandırılmış görüşmeler (n=10) ve ardından bir anket (n=498) ile veriler toplanmıştır. Sonuçlar, taraftarlığın ve özdeşleşmenin, kimlik temelinde şekillendiğini ve geliştiğini göstermektedir. Takım, şehrin kimliğini ve özelliklerini sembolize ettiği ölçüde destek görmektedir. Görüşmeler, bireyin mekâna duygusal bağlılığının taraftarlık üzerindeki yansımalarını ortaya koyarken, anketler ise mekân-birey ilişkisinin takım ile özdeşleşme üzerindeki etkisini göstermektedir. Teorik olarak bu çalışma, taraftarlıkta şehir ve takım ilişkisinin önemini doğrulamakta ve mikro-milliyetçilik, şehir bağlılığı ve kimlik unsurlarının taraftarlık açısından önemine vurgu yapmaktadır. Ayrıca, bu çalışma, alt kültürün bir tüketici davranışı olarak önemini ortaya koymakta ve şehir takımlarının taraftarlarıyla güçlü bir bağ kurması için yerelliğin önemini ön plana çıkarmaktadır.

Anahtar Kelimeler

• Takım ile özdeşleşme
• sosyal kimlik
• şehir bağlılığı
• genişletilmiş benlik
• şehir ile özdeşleşme

Local Fandom At Its Finest: Team Identification And City Attachment Relation A Mixed Methods Research

Öz

This study aims to examine the team identification from the perspective of local team fandom. The motivations of city team fandom, how fandom emerged through the relationship between the city, the fan, and the team, what the team means to the fans, how and in what context identification takes place will be explored, and the role of the individual-city relationship in this process will be defined and explained. The study adopted exploratory sequential mixed methods research design, where a single qualitative phase is followed by a quantitative phase. Semi-structured interviews (n=10) and a subsequent survey (n=498) was conducted to Konyaspor fans. Results demonstrated that fandom and identification are formed and developed based on identity. Also, the team will receive support to the extent that it symbolizes the identity and characteristics of the city. While the interviews reveal the reflections of an individual's emotional attachment to place in fandom, the surveys show the effect of the place-individual relationship on team identification. From an academic perspective, this study confirms the importance of the city and team relationship in fandom and emphasises the importance of micro-nationalism, city attachment, and identity in fandom. In addition, this study highlights the importance of subculture as a consumer behaviour and the importance of locality for city teams to establish a strong bond with their fans.

Anahtar Kelimeler

• Team identification
• social identity
• city attachment
• extended self
• city identification

Kaynakça

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