Kamu Yayıncılığında Kurumsal Bellek ve Anlamlandırma: TRT Örneği (1964–2023)

Öz

Bu makale, Türkiye'nin ulusal kamu yayın kuruluşu olan Türkiye Radyo ve Televizyon Kurumu'nun (TRT) tarihsel evriminde örgütsel hafıza ve anlamlandırmanın nasıl etkileşim içinde olduklarını incelemektedir. 1964 ile 2023 yılları arasındaki arşiv kaynakları, program tarihleri ve kurumsal anlatılardan yararlanan çalışma, TRT'nin siyasi, teknolojik ve kültürel dönüşümlere uyum sağlarken geçmişini nasıl koruyup yeniden yorumladığını araştırmaktadır. Analiz, TRT'yi programları ve arşivleri örgütsel hafıza mekanizmaları olarak işlev gören, kurumsal sürekliliği ve uyumu sağlayan uzun ömürlü bir kamu kurumu olarak konumlandırmaktadır. Bu çalışma, TRT örneğini kullanarak örgütsel hafıza ve anlamlandırma arasındaki döngüsel ilişkiyi açıklamayı amaçlayan Uyarlanabilir Kurumsal Hafıza Modeli'ni (AIMM) önermektedir. AIMM, kurumların özellikle dijitalleşme ve siyasi dönüşüm dönemlerinde programlar, arşivler ve dijital içerik gibi hafıza mekanizmalarının seçici aktivasyonu yoluyla meşruiyetlerini ve uyum stratejilerini nasıl yönettiklerini göstermektedir. Örgütsel hafızayı yalnızca bir depolama alanı olarak gören işlevselci modellerin aksine, bu çalışma AIMM'yi, örgütsel hafızanın ulusal/devlet hafızasıyla kaynaştığı ve devlete güçlü biçimde eklemlenmiş kamu kurumlarında, devletle bağlantılı yayıncıların geleneksel ulusal anlatılar ile küresel dijital talepler arasında denge kurmaya çalıştığı bağlamlarda meşruiyet onarımı için stratejik bir mekanizma olarak konumlandırmaktadır.

Anahtar Kelimeler

• Örgütsel hafıza
• anlamlandırma
• kurumsal tarih
• kamu yayıncılığı

Organizational Memory and Sensemaking in Public Broadcasting: The Case of TRT (1964–2023)

Öz

This article examines how organizational memory and sensemaking interact in the historical evolution of Turkey’s national public broadcaster, the Turkish Radio and Television Corporation (TRT). Drawing on archival sources, program histories, and institutional narratives between 1964 and 2023, the study explores how TRT has preserved and reinterpreted its past while adapting to political, technological, and cultural transformations. The analysis situates TRT as a long-lived public institution whose programs and archives have functioned as organizational memory mechanisms, enabling institutional continuity as well as adaptation. This study proposes the Adaptive Institutional Memory Model (AIMM), which is intended to explain the cyclical relationship between organizational memory and sensemaking, using the example of TRT. The AIMM demonstrates how institutions manage their legitimacy and adaptation strategies through the selective activation of memory mechanisms such as programs, archives, and digital content, especially during periods of digitalization and political transformations. Unlike functionalist models that view organizational memory as mere storage, this study positions the AIMM as a strategic mechanism for legitimacy repair in public organizations characterized by high state embeddedness and a fusion of organizational and national memory, where state-affiliated broadcasters negotiate between traditional national narratives and global digital demands.

Anahtar Kelimeler

• Organizational memory
• sensemaking
• institutional history
• public broadcasting

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