Corporate Social Responsibility in Hotel Businesses

Asst. Prof. Dr. Hakan Yılmaz; Asst. Prof. Dr. Sinan Yılmaz

doi:10.18037/ausbd.389189

Corporate Social Responsibility in Hotel Businesses

Öz

The present study examines CSR in hotels. The study begins with a review of the concept of CSR in light of corporate sustainability, corporate reputation and corporate communications. It employs case study methodology to examine the CSR implementation and initiatives of the Accor Group which is one of the leading hotel operators in the world. The Accor Group is present in 92 countries across five continents, owns, leases or manages 3700 hotel properties. It has a portfolio of 18 brands ranging from economy to luxury. The reason Accor Group is selected for the case study is its CSR program titled “PLANET 21” which covers 21 CSR initiatives covering 7 domains which it calls; health, nature, carbon, innovation, local, employment and dialogue. These domains cover a wide spectrum of CSR topics and represent a variety of stakeholder groups. Also the global nature of the company under examination ensures that different types of geographically classified CSR philosophies are covered. The findings of the case study are used to develop suggestions for hotel businesses desiring to develop CSR policies.

Anahtar Kelimeler

Hotel Businesses,Corporate Social Responsibility

Kaynakça

ACCOR (2011a). Sustainable Hospitality. Access: http:// www.accorhotels-group.com/fileadmin/user_upload/ Contenus_Accor/Developpement_Durable/ img/PLANET_21/docs/EN/20110624_accor_sustainablehospitality_ readytocheckin_bd_en.pdf.
ACCOR (2011b). Environmental Footprint Study. Access: http://www.accorhotels-group.com/fileadmin/ user_upload/Contenus_Accor/Developpement_ Durable/pdf/earth_guest_research/2011_12_08_ accor_empreinte_environnementale_dp_bd_ en.pdf.
ACCOR (2012). The 7 pillars of PLANET 21. Access: http://www.accor.com/en/sustainable-development/ the-7-pillars-of-planet-21.html.
ACCOR (2013). Business Review Accor 2013. Access: http://www.accorhotels-group.com/fileadmin/ user_upload/Contenus_Accor/Finance/PDF/2014/ UK/2013_business_review_accor.pdf.
ACCOR (2014). Business Review. Access: http://www. accor.com/fileadmin/user_upload/Contenus_Accor/ Finance/PDF/2015/UK/plaquette_gb_accor_ groupe_2014.12.pdf.
ACCOR (2015a). AccorHotels’ Strategic Vision. Access: http://www.accorhotels-group.com/en/group/ accorhotels-strategic-vision.html.
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Ayrıntılar

Birincil Dil

İngilizce

Konular

-

Bölüm

Araştırma Makalesi

Yazarlar

Asst. Prof. Dr. Hakan Yılmaz
Türkiye

Asst. Prof. Dr. Sinan Yılmaz
Türkiye

Yayımlanma Tarihi

12 Ağustos 2016

Gönderilme Tarihi

16 Mart 2016

Kabul Tarihi

22 Mayıs 2016

Yayımlandığı Sayı

Yıl 2016 Cilt: 16 Sayı: 2

DOI

https://doi.org/10.18037/ausbd.389189

IZ

https://izlik.org/JA74UL46TP

Kaynak Göster

RIS / Bibtex

APA

Yılmaz, A. P. D. H., & Yılmaz, A. P. D. S. (2016). Corporate Social Responsibility in Hotel Businesses. Anadolu Üniversitesi Sosyal Bilimler Dergisi, 16(2), 89-100. https://doi.org/10.18037/ausbd.389189

AMA

1.Yılmaz APDH, Yılmaz APDS. Corporate Social Responsibility in Hotel Businesses. AÜSBD. 2016;16(2):89-100. doi:10.18037/ausbd.389189

Chicago

Yılmaz, Asst. Prof. Dr. Hakan, ve Asst. Prof. Dr. Sinan Yılmaz. 2016. “Corporate Social Responsibility in Hotel Businesses”. Anadolu Üniversitesi Sosyal Bilimler Dergisi 16 (2): 89-100. https://doi.org/10.18037/ausbd.389189.

EndNote

Yılmaz APDH, Yılmaz APDS (01 Ağustos 2016) Corporate Social Responsibility in Hotel Businesses. Anadolu Üniversitesi Sosyal Bilimler Dergisi 16 2 89–100.

IEEE

[1]A. P. D. H. Yılmaz ve A. P. D. S. Yılmaz, “Corporate Social Responsibility in Hotel Businesses”, AÜSBD, c. 16, sy 2, ss. 89–100, Ağu. 2016, doi: 10.18037/ausbd.389189.

ISNAD

Yılmaz, Asst. Prof. Dr. Hakan - Yılmaz, Asst. Prof. Dr. Sinan. “Corporate Social Responsibility in Hotel Businesses”. Anadolu Üniversitesi Sosyal Bilimler Dergisi 16/2 (01 Ağustos 2016): 89-100. https://doi.org/10.18037/ausbd.389189.

JAMA

1.Yılmaz APDH, Yılmaz APDS. Corporate Social Responsibility in Hotel Businesses. AÜSBD. 2016;16:89–100.

MLA

Yılmaz, Asst. Prof. Dr. Hakan, ve Asst. Prof. Dr. Sinan Yılmaz. “Corporate Social Responsibility in Hotel Businesses”. Anadolu Üniversitesi Sosyal Bilimler Dergisi, c. 16, sy 2, Ağustos 2016, ss. 89-100, doi:10.18037/ausbd.389189.

Vancouver

1.Asst. Prof. Dr. Hakan Yılmaz, Asst. Prof. Dr. Sinan Yılmaz. Corporate Social Responsibility in Hotel Businesses. AÜSBD. 01 Ağustos 2016;16(2):89-100. doi:10.18037/ausbd.389189