Examining the Effect of Videos on Youtube Travel Channels on Individuals' Perceptions of Their Own Countries in the Context of Self-Orientalism

Yıl 2024, Cilt: 24 Sayı: 3, 1337 - 1358, 30.09.2024

Burhan Kılıç , Sertaç Kaya , Halil Saç

https://doi.org/10.18037/ausbd.1460832

Öz

Travel channels broadcasting on the YouTube platform help users get an idea about the country that is the subject of the video. This study examines how travel videos about Western countries affect Turkish users' perspectives on their own countries. For this purpose, three of the most subscribed travel channels on YouTube were analyzed. In order to create a dataset for the study, the comments of the content on the channels selected as a sample were collected with the help of MAXQDA program. The comments on the three most viewed videos about Western countries on each of these channels were analyzed through content analysis and discourse analysis. It was observed that the content of YouTube travel channels provided space for users to reveal their self-orientalist views about their countries. As a result of the study, it was determined that there are self-orientalist comments in the video contents that could be divided into economic, cultural, legal, geographical location, demographic, and general themes.

Anahtar Kelimeler

Orientalism, Self-orientalism, Social Media, YouTube

Youtube Gezi Kanallarındaki Videoların Bireylerin Kendi Ülkelerine Dair Algılarına Etkisinin Self-Oryantalizm Bağlamında İncelenmesi

Öz

YouTube platformu üzerinden yayın yapan gezi kanalları, kullanıcıların videoya konu edilen ülke hakkında fikir edinmelerine katkı sağlamaktadır. Bu çalışma, Batı ülkelerini konu alan gezi videolarının Türkiye'deki kullanıcıların kendi ülkelerine karşı bakış açılarını nasıl etkilediğini incelemektedir. Bu amaçla YouTube’da gezi içerikleri yayınlayan kanallardan en çok abonesi bulunan üç tanesi incelenmiştir. Çalışmaya veri kümesi oluşturmak amacıyla örneklem olarak belirlenen kanallardaki içeriklerin yorumları MAXQDA programı yardımıyla toplanmıştır. Bu kanalların her birinde bulunan Batı ülkelerini konu alan ve en çok izlenen üç videoya yapılan yorumlar içerik analizi ve söylem analizi ile analiz edilmiştir. YouTube gezi kanalları içeriklerinin kullanıcıların ülkelerine dair self-oryantalist görüşlerini açığa çıkarmasına alan tanıdığı görülmüştür. Çalışma sonucunda video içeriklerinde ekonomik, kültürel, hukuki, coğrafi konum, demografik ve genel temalarına ayrılabilecek self-oryantalist yorumların olduğu tespit edilmiştir.

Anahtar Kelimeler

Oryantalizm, Self-oryantalizm, Sosyal Medya, YouTube

Kaynakça

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