AILAWADI, Kusum L./KELLER, Kevin Lane (2004), “Understanding Retail Branding: Conseptual Insights and Research Priorities,” Journal of Retailing, 80: 331-342.
ALBAYRAK, Mevhibe/DÖLEKOþLU, Celile (2006), “G×da Perakendeciliÿinde Market Markal× Ürün Stratejisi,” Akdeniz Üniversitesi Āktisadi ve Ādari Bilimler Fakültesi Dergisi, 6/11: 204-218.
AR, Aybeniz Akdeniz (2004), Marka ve Marka Stratejileri (Ankara: Detay Yay×nc×O×k, 3. Bas×m).
BARDAKÇI, Ahmet/SARITAā, Hakan/GÖZLÜKAYA, Ārfan (2003), “Özel Marka Tercihinin Sat×n Alma Riskleri Aç×V×ndan Deÿerlendirilmesi,” Erciyes Üniversitesi Āktisadi ve Ādari Bilimler Fakültesi Dergisi, 21: 33-42.
BARIā, GÜLFĀDAN (2003), “Marka Ve Tüketici,” Markada Neler Oluyor 2. Ankara Marka Konferans× (Ankara: Ankara Ticaret Odas× ve Ankara Reklamc×lar Derneÿi Yay×Q×).
BATRA, Rajeev/SINHA, Indrajit (2000), “Consumer- Level Factors Moderating the Success of Private Label Brands,” Journal of Retailing, 76/2: 175-191.
BERMAN, Barry (1996), Marketing Channels (New York: John Wiley & Sons Inc.).
BONTEMMS, Philippe/DILHAN, Sylvette Monier/REQUĀLLART, Vincent (1999), “Strategic Effects of Private Labels,” European Review of Agricultural Economics, 26/2: 147-165.
BURT, Steve (2000), “The Strategic Role of Retail Brands in British Grocery Retailing,” European Journal of Marketing, 34/8: 875-890.
CHOI, S. Chan/COUGHLAN Anne T. (2006), “Private Label Positioning: Quality Versus Feature Differentiation From The National Brand,” Journal of Retailing , 82/2: 79–93.
CORSTJENS, Marcel/LAL, Rajiv (2000), “Building Store Loyalty Through Store Brands,” Journal of Marketing Research, 37/3: 281-291.
COTTERILL, Ronald W./PUTSIS, William P. Jr (2000), “Market Share and Price Setting Behavior for Private Labels and National Brands,” Review of Industrial Organization, 17: 17–39.
DELVECCHIO, Devon (2001), “Consumer Perceptions of Private Label Quality: The Role of Product Category Characteristics and Consumer Use of Heuristics,” Journal of Retailing and Consumer Services, 8: 239-249.
DHAR, Sanjay K./HOCH, Stephen J. (1997), “Why Store Penetration Varies by Retailer,” Marketing Science, 16/3: 208-227.
DICK, Alan/JAIN, Arun/RICHARDSON, Paul (1997), “How Consumers Evaluate Store Brands,” Pricing Strategy & Practice, 5/1: 18-24.
DICK, Alan/JAIN, Arun/RICHARDSON, Paul (1995), “Correlates of Store Brand Proness: Some Empirical Observations,” Journal of Product & Brand Management, 4/4: 15-22.
DODD, Colleen Collins/LINDLEY, Tara (2003), “Store Brands and Retail Differantiation: The Influence of Store Image and Store Brand Attitude on Store Own Brand Perceptions,” Journal of Retailing and Consumer Services, 10: 345-352.
FEARNE, A./DEDMAN, S. (March 2000), “Supply Chain Partnerships for Private Label Products: Insights From the United Kingdom”, Journal of Food Distribution Research, 14-23.
FERNIE, John/PIERREL, Francis R.A. (1996), “Own Branding in UK and French Grocery Markets,” Journal of Product & Brand Management, 5/3: 48-59.
GAVCAR, Erdoÿan/DĀ'ĀN Saliha (2007), “Tüketicilerin “Perakendeci Markal×” Ürünleri Sat×n Alma Kararlar×Q× Etkileyen Faktörler: Muÿla Āl Merkezi’nde Bir AraĂW×rma,” ZKÜ Sosyal Bilimler Dergisi. 3/6: 21-32
GERRETSON, Judith A./FISHER, Dan/BURTON, Scot (2002), “Antecedents of Private Label Attitude and National Brand Promotion Attitude: Similarities and Differences,” Journal of Retailing, 78/2: 91-99.
GOMEZ, Monica/RUBIO, Natalia (2008), “Shelf Management of Store Brands: An Analysis of Manufacturers’ perceptions,” International Journal of Retail & Distribution Management, 36/1: 50-70.
GOMEZ, Monica/BENITO, Natalia R. (2008), “Manufacturer’s Characteristics That Determine The Choice of Producing Store Brands,” European Journal of Marketing, 42/1/2: 154-177.
HALSTEAD, D./WARD C.B (1995), “Assessing the Vulnerability of Private Label Brands,” Journal of Product & Brand Management, 4/3: 38-48.
HEDGES, Julie (2003), “Competition Leads to Growth of Private Labels”, Sema News and Business: 58-62.
HOCH, Stephen J. (1996), “How Should National Brands Think about Private Labels,” Sloan Management Review, 37/2: 89-101.
HOCH, Stephen J./BANERJI, Shumeet (1993) “When Do Private Labels Succeed,” Sloan Management Review, 34/4: 57- 67.
HULTMAN, Magnus/OPOKU, Robert A./SANGARI, Esmail Salehi/OGHAZI, Pejvak / BUI, Quang
Thong (2008), “Private Label Competition: the Perspective of Sweedish Branded Goods Manufacturers,” Management Research News, 31/2: 125-141.
JONAS, Astrid / ROOSEN Jutta (2005), “Private Labels For Premium Products – The Example of Organic Food,” International Journal of Retail & Distribution Management, 33/8: 636-653.
KIM, Namwoon/PARKER, Philip M. (1999), “Collusive Conduct in Private Label Markets,” International Journal of Research in Marketing, 16:143–155
KORKMAZ, Sezer (Eylül-Ekim 2000), “Marka OluĂturma Sürecinde Hipermarket (Daÿ×W×F×) Markalar× ve Bu Markalar×n Tan×nm×ĂO×k Düzeylerini Āçeren Bir AraĂW×rma,” Pazarlama Dünyas× Dergisi, 14/83: 27-34.
KURTULUā, Sema (2001), “Perakendeci Markas× ve Üretici Markas× Sat×n Alanlar×n Tutumlar× Aras×nda Farkl×O×k var m×?,” Pazarlama Dünyas× Dergisi, 15/89: 8-15.
LAMB, Charles W./HAIR, F./MCDANIEL, Carl (1992), Principles of Marketing (Cincinnati, SouthWestern Publishing Co.).
MIERES, Celina Gonzales/MARTIN, Ana Maria Diaz/GUTIERREZ, Juan Antonio Trespalacios (2006),
“Antecedents of The Difference in Perceived Risk Between Store Brands and National Brands,” European Journal of Marketing, 40/1/2: 61-82.
MIRANDA, Mario J./JOSHI, Malay (2003), “Australian Retailers Need to Engage with Private Labels to Achieve Competitive Difference,” Asia Pasific Journal of Marketing and Logistics, 15/3: 34-47.
NARASIMHAN, C./WILCOX, R. T. (October 1998), “Private Labels and the Channel Relationship: A Cross-Category Analysis,” The Journal of Business, 71/4: 573-600.
OREL, Fatma Demirci (2004), “Market Markalar× ve Üretici Markalar×na Yönelik Tüketici Alg×lamalar×,” Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 13/ 2: 157-174.
OUBINA, Javier/RUBIO, Natalia/YAGUE, Jesus Maria (2006), “Strategic Management of Store Brands: An Analysis from the Manufacturer’s Perspective,” International Journal of Retail and Distribution Management, 34/10: 742-760.
OUBINA, Javier/RUBIO, Natalia/YAGUE, Jesus Maria (May 2006), “Relationships of Retail Brand Manufacturers with Retailers,” International Review of Retail, Distribution and Consumer Research, 16/2: 257-275.
ÖNCEL, āeyma (Nisan 2003), “Her Market Bir Üretici mi?,” Capital Dergisi, (Y×l: 11, Say×: 4): 214- 216.
ÖZGÜL, Engin (2004), “Üretici Perakendeci ve Baÿ×ml×O×ÿ×Q×n ĀĂbirliÿi Süreç ve Performansa Etkileri,” Ege Üniversitesi Āktisadi ve Ādari Bilimler Fakültesi Dergisi, 4/1: 144-155.
ÖZKAN, Burhan AKPINAR, M.Göksel (2003), “G×da Perakendeciliÿinde Yeni Bir Aç×O×m: Market Markal× G×da Ürünleri,” Pazarlama Dünyas× Dergisi, 17/1: 22-26.
PARKER, Philip/KIM, Namvoon (1997), “National Brands Versus Private Labels: An Empirical Study of Competition,” Advertising and Collusion, European Management Journal, 15/3: 220-235.
QUELCH, John A./HARDING, David (January-February 1996), “Brands Versus Private Labels: Fighting to Win,” Harvard Business Review: 99-110.
RETAILING INSTITUTE, “Market Markalar× 2006 Raporu”, http://www.retailing-institute.com, EriĂim Tarihi: 05.05.2006.
SAVAāÇI, Āpek (2003), “Perakendecilikte Yeni Eÿilimler: Perakendeci Markalar×n GeliĂimi ve Türkiye’deki Uygulamalar×,” Celal Bayar Üniversitesi Āktisadi ve Ādari Bilimler Fakültesi Yönetim ve Ekonomi Dergisi, 10/1: 85-102.
SAYMAN, Serdar/RAJU, Jagmohan S. (2004), “How Category Characteristics Affect the Number of Store Brands Offered by the Retailer: A Model and Empirical Analysis,” Journal of Retailing, 80: 279-287.
SCHNEĀDER, Gülp×nar Kelemci (Haziran-Temmuz 2004), “Perakendecilikte Marka Yönetimi,” Türkiye Private Label & Perakende Dergisi, (Y×l: 1, Say×: 3): 16-25.
SETHURAMAN, Raj /COLE, Catherine (1999), “Factors Influencing The Price Premiums That Consumers Pay for National Brands over Store Brands,” Journal of Product & Brand Management, 8/4: 340-351.
SHENIN, Daniel A./WAGNER, Janet (2003), “Pricing Store Brands Across Categories and Retailers,” Journal of Product & Brand Management, 12/4: 201-219.
SINHA, Indrajit/BATRA, Rajeev (1999), “The Effect of Consumer Price Consciousness on Private Label Purchase,” International Journal of Research in Marketing, 16: 237-251.
SOBERMAN, David A./PARKER, Philip M. (October 2003), “Why Private Labels May Increase Market Prices,” Working Paper Series: 1-24.
SPARKS, Leigh (1997), “From Coca-Colonization to Copy Cotting: The Cott Corporation and Retailer Brand Soft Drinks in the UK and US,” Agribusiness, 13/2: 153-167.
STEINER, Robert L. (2004), “The Nature and Benefits of National Brand / Private Label Competition,” Review of Industr×al Organization, 24: 105-127.
TAMILIA, Robert D./CORRIVEAU, Gilles/ARGUEDAS, Luis E. (2000), “Understanding the Significance of Private Brands with Particular Reference to the Canadian Grocery Market,” Business Strategy Department, University of Quebec in Montreal, Working Paper, 11-2000: 1-38.
TARZIJAN, J. (July 2004), “Strategic Effects of Private Labels and Horizontal Integration,” International Review of Retail, Distribution and Consumer Research, 14/3: 321-335.
TERPSTRA, Vern/SARATHY, Ravi (1994), International Marketing, (United States of America: Sixth Edition, The Dryden Press, Harcourt Brace College Publishers).
ÜNÜSAN, Çaÿatay /PĀRTĀ1Ā, Serdar /BĀLGE, Osman Faik (Haziran 2004), “Tüketicilerin Sat×n Alma Davran×Ălar× Aç×V×ndan Marka, Maÿaza ve Franchising Sistemi ĀliĂkisinin Āncelenmesi Üzerine Bir AraĂW×rma,” Marmara Üniversitesi Sosyal Bilimler Enstitüsü Hakemli Dergisi, 6/ 22: 45-57.
VAHIE, Archie /PASWAN, Audwesh (2006), “Private Label Brand Image: Its Relationship with Store Image and National Brand,” International Journal of Retail and Distribution Management, 34/1: 67-84.
VERHOEF Peter C./NIJSSEN Edwin J./SLOOT Laurens M. (2002), “Strategic Reactions of National Brand Manufacturers Towards Private Labels,” European Journal of Marketing, 36/11/12: 1309-1326.
YÜKSEL, Cenk Arsun /BULUT, Diren (2007), “Determining the Differences Between Private and Manufacturers’ Brand Detergent Users,” Perspectives on Business and Management, Selected Proceedings of the Third International Conference on Business, Management and Economics, 2: 69-85.
Türkiye’de Perakendeciler Açısından Özel Markaların Stratejik Kullanımı
Yıl 2009,
Cilt: 64 Sayı: 04, 153 - 173, 01.04.2009
AILAWADI, Kusum L./KELLER, Kevin Lane (2004), “Understanding Retail Branding: Conseptual Insights and Research Priorities,” Journal of Retailing, 80: 331-342.
ALBAYRAK, Mevhibe/DÖLEKOþLU, Celile (2006), “G×da Perakendeciliÿinde Market Markal× Ürün Stratejisi,” Akdeniz Üniversitesi Āktisadi ve Ādari Bilimler Fakültesi Dergisi, 6/11: 204-218.
AR, Aybeniz Akdeniz (2004), Marka ve Marka Stratejileri (Ankara: Detay Yay×nc×O×k, 3. Bas×m).
BARDAKÇI, Ahmet/SARITAā, Hakan/GÖZLÜKAYA, Ārfan (2003), “Özel Marka Tercihinin Sat×n Alma Riskleri Aç×V×ndan Deÿerlendirilmesi,” Erciyes Üniversitesi Āktisadi ve Ādari Bilimler Fakültesi Dergisi, 21: 33-42.
BARIā, GÜLFĀDAN (2003), “Marka Ve Tüketici,” Markada Neler Oluyor 2. Ankara Marka Konferans× (Ankara: Ankara Ticaret Odas× ve Ankara Reklamc×lar Derneÿi Yay×Q×).
BATRA, Rajeev/SINHA, Indrajit (2000), “Consumer- Level Factors Moderating the Success of Private Label Brands,” Journal of Retailing, 76/2: 175-191.
BERMAN, Barry (1996), Marketing Channels (New York: John Wiley & Sons Inc.).
BONTEMMS, Philippe/DILHAN, Sylvette Monier/REQUĀLLART, Vincent (1999), “Strategic Effects of Private Labels,” European Review of Agricultural Economics, 26/2: 147-165.
BURT, Steve (2000), “The Strategic Role of Retail Brands in British Grocery Retailing,” European Journal of Marketing, 34/8: 875-890.
CHOI, S. Chan/COUGHLAN Anne T. (2006), “Private Label Positioning: Quality Versus Feature Differentiation From The National Brand,” Journal of Retailing , 82/2: 79–93.
CORSTJENS, Marcel/LAL, Rajiv (2000), “Building Store Loyalty Through Store Brands,” Journal of Marketing Research, 37/3: 281-291.
COTTERILL, Ronald W./PUTSIS, William P. Jr (2000), “Market Share and Price Setting Behavior for Private Labels and National Brands,” Review of Industrial Organization, 17: 17–39.
DELVECCHIO, Devon (2001), “Consumer Perceptions of Private Label Quality: The Role of Product Category Characteristics and Consumer Use of Heuristics,” Journal of Retailing and Consumer Services, 8: 239-249.
DHAR, Sanjay K./HOCH, Stephen J. (1997), “Why Store Penetration Varies by Retailer,” Marketing Science, 16/3: 208-227.
DICK, Alan/JAIN, Arun/RICHARDSON, Paul (1997), “How Consumers Evaluate Store Brands,” Pricing Strategy & Practice, 5/1: 18-24.
DICK, Alan/JAIN, Arun/RICHARDSON, Paul (1995), “Correlates of Store Brand Proness: Some Empirical Observations,” Journal of Product & Brand Management, 4/4: 15-22.
DODD, Colleen Collins/LINDLEY, Tara (2003), “Store Brands and Retail Differantiation: The Influence of Store Image and Store Brand Attitude on Store Own Brand Perceptions,” Journal of Retailing and Consumer Services, 10: 345-352.
FEARNE, A./DEDMAN, S. (March 2000), “Supply Chain Partnerships for Private Label Products: Insights From the United Kingdom”, Journal of Food Distribution Research, 14-23.
FERNIE, John/PIERREL, Francis R.A. (1996), “Own Branding in UK and French Grocery Markets,” Journal of Product & Brand Management, 5/3: 48-59.
GAVCAR, Erdoÿan/DĀ'ĀN Saliha (2007), “Tüketicilerin “Perakendeci Markal×” Ürünleri Sat×n Alma Kararlar×Q× Etkileyen Faktörler: Muÿla Āl Merkezi’nde Bir AraĂW×rma,” ZKÜ Sosyal Bilimler Dergisi. 3/6: 21-32
GERRETSON, Judith A./FISHER, Dan/BURTON, Scot (2002), “Antecedents of Private Label Attitude and National Brand Promotion Attitude: Similarities and Differences,” Journal of Retailing, 78/2: 91-99.
GOMEZ, Monica/RUBIO, Natalia (2008), “Shelf Management of Store Brands: An Analysis of Manufacturers’ perceptions,” International Journal of Retail & Distribution Management, 36/1: 50-70.
GOMEZ, Monica/BENITO, Natalia R. (2008), “Manufacturer’s Characteristics That Determine The Choice of Producing Store Brands,” European Journal of Marketing, 42/1/2: 154-177.
HALSTEAD, D./WARD C.B (1995), “Assessing the Vulnerability of Private Label Brands,” Journal of Product & Brand Management, 4/3: 38-48.
HEDGES, Julie (2003), “Competition Leads to Growth of Private Labels”, Sema News and Business: 58-62.
HOCH, Stephen J. (1996), “How Should National Brands Think about Private Labels,” Sloan Management Review, 37/2: 89-101.
HOCH, Stephen J./BANERJI, Shumeet (1993) “When Do Private Labels Succeed,” Sloan Management Review, 34/4: 57- 67.
HULTMAN, Magnus/OPOKU, Robert A./SANGARI, Esmail Salehi/OGHAZI, Pejvak / BUI, Quang
Thong (2008), “Private Label Competition: the Perspective of Sweedish Branded Goods Manufacturers,” Management Research News, 31/2: 125-141.
JONAS, Astrid / ROOSEN Jutta (2005), “Private Labels For Premium Products – The Example of Organic Food,” International Journal of Retail & Distribution Management, 33/8: 636-653.
KIM, Namwoon/PARKER, Philip M. (1999), “Collusive Conduct in Private Label Markets,” International Journal of Research in Marketing, 16:143–155
KORKMAZ, Sezer (Eylül-Ekim 2000), “Marka OluĂturma Sürecinde Hipermarket (Daÿ×W×F×) Markalar× ve Bu Markalar×n Tan×nm×ĂO×k Düzeylerini Āçeren Bir AraĂW×rma,” Pazarlama Dünyas× Dergisi, 14/83: 27-34.
KURTULUā, Sema (2001), “Perakendeci Markas× ve Üretici Markas× Sat×n Alanlar×n Tutumlar× Aras×nda Farkl×O×k var m×?,” Pazarlama Dünyas× Dergisi, 15/89: 8-15.
LAMB, Charles W./HAIR, F./MCDANIEL, Carl (1992), Principles of Marketing (Cincinnati, SouthWestern Publishing Co.).
MIERES, Celina Gonzales/MARTIN, Ana Maria Diaz/GUTIERREZ, Juan Antonio Trespalacios (2006),
“Antecedents of The Difference in Perceived Risk Between Store Brands and National Brands,” European Journal of Marketing, 40/1/2: 61-82.
MIRANDA, Mario J./JOSHI, Malay (2003), “Australian Retailers Need to Engage with Private Labels to Achieve Competitive Difference,” Asia Pasific Journal of Marketing and Logistics, 15/3: 34-47.
NARASIMHAN, C./WILCOX, R. T. (October 1998), “Private Labels and the Channel Relationship: A Cross-Category Analysis,” The Journal of Business, 71/4: 573-600.
OREL, Fatma Demirci (2004), “Market Markalar× ve Üretici Markalar×na Yönelik Tüketici Alg×lamalar×,” Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 13/ 2: 157-174.
OUBINA, Javier/RUBIO, Natalia/YAGUE, Jesus Maria (2006), “Strategic Management of Store Brands: An Analysis from the Manufacturer’s Perspective,” International Journal of Retail and Distribution Management, 34/10: 742-760.
OUBINA, Javier/RUBIO, Natalia/YAGUE, Jesus Maria (May 2006), “Relationships of Retail Brand Manufacturers with Retailers,” International Review of Retail, Distribution and Consumer Research, 16/2: 257-275.
ÖNCEL, āeyma (Nisan 2003), “Her Market Bir Üretici mi?,” Capital Dergisi, (Y×l: 11, Say×: 4): 214- 216.
ÖZGÜL, Engin (2004), “Üretici Perakendeci ve Baÿ×ml×O×ÿ×Q×n ĀĂbirliÿi Süreç ve Performansa Etkileri,” Ege Üniversitesi Āktisadi ve Ādari Bilimler Fakültesi Dergisi, 4/1: 144-155.
ÖZKAN, Burhan AKPINAR, M.Göksel (2003), “G×da Perakendeciliÿinde Yeni Bir Aç×O×m: Market Markal× G×da Ürünleri,” Pazarlama Dünyas× Dergisi, 17/1: 22-26.
PARKER, Philip/KIM, Namvoon (1997), “National Brands Versus Private Labels: An Empirical Study of Competition,” Advertising and Collusion, European Management Journal, 15/3: 220-235.
QUELCH, John A./HARDING, David (January-February 1996), “Brands Versus Private Labels: Fighting to Win,” Harvard Business Review: 99-110.
RETAILING INSTITUTE, “Market Markalar× 2006 Raporu”, http://www.retailing-institute.com, EriĂim Tarihi: 05.05.2006.
SAVAāÇI, Āpek (2003), “Perakendecilikte Yeni Eÿilimler: Perakendeci Markalar×n GeliĂimi ve Türkiye’deki Uygulamalar×,” Celal Bayar Üniversitesi Āktisadi ve Ādari Bilimler Fakültesi Yönetim ve Ekonomi Dergisi, 10/1: 85-102.
SAYMAN, Serdar/RAJU, Jagmohan S. (2004), “How Category Characteristics Affect the Number of Store Brands Offered by the Retailer: A Model and Empirical Analysis,” Journal of Retailing, 80: 279-287.
SCHNEĀDER, Gülp×nar Kelemci (Haziran-Temmuz 2004), “Perakendecilikte Marka Yönetimi,” Türkiye Private Label & Perakende Dergisi, (Y×l: 1, Say×: 3): 16-25.
SETHURAMAN, Raj /COLE, Catherine (1999), “Factors Influencing The Price Premiums That Consumers Pay for National Brands over Store Brands,” Journal of Product & Brand Management, 8/4: 340-351.
SHENIN, Daniel A./WAGNER, Janet (2003), “Pricing Store Brands Across Categories and Retailers,” Journal of Product & Brand Management, 12/4: 201-219.
SINHA, Indrajit/BATRA, Rajeev (1999), “The Effect of Consumer Price Consciousness on Private Label Purchase,” International Journal of Research in Marketing, 16: 237-251.
SOBERMAN, David A./PARKER, Philip M. (October 2003), “Why Private Labels May Increase Market Prices,” Working Paper Series: 1-24.
SPARKS, Leigh (1997), “From Coca-Colonization to Copy Cotting: The Cott Corporation and Retailer Brand Soft Drinks in the UK and US,” Agribusiness, 13/2: 153-167.
STEINER, Robert L. (2004), “The Nature and Benefits of National Brand / Private Label Competition,” Review of Industr×al Organization, 24: 105-127.
TAMILIA, Robert D./CORRIVEAU, Gilles/ARGUEDAS, Luis E. (2000), “Understanding the Significance of Private Brands with Particular Reference to the Canadian Grocery Market,” Business Strategy Department, University of Quebec in Montreal, Working Paper, 11-2000: 1-38.
TARZIJAN, J. (July 2004), “Strategic Effects of Private Labels and Horizontal Integration,” International Review of Retail, Distribution and Consumer Research, 14/3: 321-335.
TERPSTRA, Vern/SARATHY, Ravi (1994), International Marketing, (United States of America: Sixth Edition, The Dryden Press, Harcourt Brace College Publishers).
ÜNÜSAN, Çaÿatay /PĀRTĀ1Ā, Serdar /BĀLGE, Osman Faik (Haziran 2004), “Tüketicilerin Sat×n Alma Davran×Ălar× Aç×V×ndan Marka, Maÿaza ve Franchising Sistemi ĀliĂkisinin Āncelenmesi Üzerine Bir AraĂW×rma,” Marmara Üniversitesi Sosyal Bilimler Enstitüsü Hakemli Dergisi, 6/ 22: 45-57.
VAHIE, Archie /PASWAN, Audwesh (2006), “Private Label Brand Image: Its Relationship with Store Image and National Brand,” International Journal of Retail and Distribution Management, 34/1: 67-84.
VERHOEF Peter C./NIJSSEN Edwin J./SLOOT Laurens M. (2002), “Strategic Reactions of National Brand Manufacturers Towards Private Labels,” European Journal of Marketing, 36/11/12: 1309-1326.
YÜKSEL, Cenk Arsun /BULUT, Diren (2007), “Determining the Differences Between Private and Manufacturers’ Brand Detergent Users,” Perspectives on Business and Management, Selected Proceedings of the Third International Conference on Business, Management and Economics, 2: 69-85.
Altıntaş, M., & Kılıç, S. (2009). Türkiye’de Perakendeciler Açısından Özel Markaların Stratejik Kullanımı. Ankara Üniversitesi SBF Dergisi, 64(04), 153-173. https://doi.org/10.1501/SBFder_0000002137
AMA
Altıntaş M, Kılıç S. Türkiye’de Perakendeciler Açısından Özel Markaların Stratejik Kullanımı. SBF Dergisi. Nisan 2009;64(04):153-173. doi:10.1501/SBFder_0000002137
Chicago
Altıntaş, M.hakan, ve Serkan Kılıç. “Türkiye’de Perakendeciler Açısından Özel Markaların Stratejik Kullanımı”. Ankara Üniversitesi SBF Dergisi 64, sy. 04 (Nisan 2009): 153-73. https://doi.org/10.1501/SBFder_0000002137.
EndNote
Altıntaş M, Kılıç S (01 Nisan 2009) Türkiye’de Perakendeciler Açısından Özel Markaların Stratejik Kullanımı. Ankara Üniversitesi SBF Dergisi 64 04 153–173.
IEEE
M. Altıntaş ve S. Kılıç, “Türkiye’de Perakendeciler Açısından Özel Markaların Stratejik Kullanımı”, SBF Dergisi, c. 64, sy. 04, ss. 153–173, 2009, doi: 10.1501/SBFder_0000002137.
ISNAD
Altıntaş, M.hakan - Kılıç, Serkan. “Türkiye’de Perakendeciler Açısından Özel Markaların Stratejik Kullanımı”. Ankara Üniversitesi SBF Dergisi 64/04 (Nisan 2009), 153-173. https://doi.org/10.1501/SBFder_0000002137.
JAMA
Altıntaş M, Kılıç S. Türkiye’de Perakendeciler Açısından Özel Markaların Stratejik Kullanımı. SBF Dergisi. 2009;64:153–173.
MLA
Altıntaş, M.hakan ve Serkan Kılıç. “Türkiye’de Perakendeciler Açısından Özel Markaların Stratejik Kullanımı”. Ankara Üniversitesi SBF Dergisi, c. 64, sy. 04, 2009, ss. 153-7, doi:10.1501/SBFder_0000002137.
Vancouver
Altıntaş M, Kılıç S. Türkiye’de Perakendeciler Açısından Özel Markaların Stratejik Kullanımı. SBF Dergisi. 2009;64(04):153-7.