STRATEGİC USİNG OF PRİVATE LABELS FROM RETAILERS PERSPECTİVE IN TURKEY

Öz

Anahtar Kelimeler

• -

Türkiye’de Perakendeciler Açısından Özel Markaların Stratejik Kullanımı

Öz

Anahtar Kelimeler

• Gıda, marka, perakendecilik, özel marka, mağaza markası

Kaynakça

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