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EXAMINING MARKETING MIX FROM AN ETHICAL VIEW: A FIELD RESEARCH ON MARKETING EXECUTIVES

Yıl 2009, Cilt: 64 Sayı: 02, 163 - 184, 01.02.2009

Erkan Özdemir Tuncer Tokol

https://doi.org/10.1501/SBFder_0000002107
Cited By: 1

Öz

Anahtar Kelimeler

-

Kaynakça

  • ARMSTRONG, Robert W. (1992), “An Empirical Investigation of International Marketing Ethics: Problems Encountered by Australian Firms,” Journal of Business Ethics, 11: 161-171.
  • ARMSTRONG, Robert W. (1996), “The Relationship Between Culture and Perception of Ethical Problems in International Marketing,” Journal of Business Ethics, 15: 1199-1208.
  • BASS, Ken/BARNETT, Tim/BROWN, Gene (Spring 1998), “The Moral Philosophy of Sales Managers an its Influence on Ethical Decision Making,” The Journal of Personal Selling&Sales Management, 18/2: 1–17.
  • BURSA TĀCARET VE SANAYĀ ODASI, (2000), Bursa’daki 250 Büyük Firma AraĂW×rmas×: 1999 Y×O× Sonuçlar× (Bursa: Bursa Ticaret ve Sanayi Odas× Yay×Q×).
  • BUSH, Victoria D./VENABLE, Beverly T./BUSH, Alan J. (2000), “Ethics and Marketing on the Internet: Practitioners’ Perceptions of Societal, Industry and Company Concerns,” Journal of Business Ethics, 23: 237-248.
  • CAMENISCH, Paul F. (1991), “Marketing Ethics: Some Dimensions of the Challenge,” Journal of Business Ethics, 10: 245-248.
  • CESPEDES, Frank V. (1993), “Ethical Issues in Distribution,” SMITH, N. Craig/QUELCH, John A. (eds.), Ethics in Marketing (Boston: Irwin): 473-490.
  • CHAN, T.S./ARMSTRONG, Robert W. (1999), “Comparative Ethical Report Card: A Study of Australian and Canadian Manager’s Perceptions of International Marketing Ethics Problems,” Journal of Business Ethics, 18: 3-15.
  • CHERRY, John/FRAEDRICH, John (Summer 2000), “An Emprical Investigation of Locus of Control and the Structure of Moral Reasoning: Examining the Ethical Decision-Making Processes of Sales Managers,” The Journal of Personal Selling & Sales Management, 20/3: 173-188.
  • CHONKO, Lawrence B. (1995), Ethical Decision Making in Marketing (Thousand Oaks: Sage Publications).
  • CHONKO, L.B./HUNT, S.D. (1985), “Ethics and Marketing Management: An Empirical Examination,” Journal of Business Research, 13: 339-359.
  • COPPETT, John I./STAPLES, William A. (1994), Professional Selling-A Relationship Management Process (Ohio: South-Western Publishing Co).
  • DALRYMPLE, Douglas J./CRON, William L. (1995), Sales Management-Concepts and Cases (New York: J. Wiley).
  • DRUMWRIGHT, Minette E. (1993), “Ethical Issues in Advertising and Sales Promotion,” N. SMITH, Craig/QUELCH, John A. (eds.) Ethics in Marketing (Boston: Irwin): 607-625.
  • DUBINSKY, Alan J./NATARAAJAN, Rajan/HUANG, Wen-Yeh (2004), “The Influence of Moral Philosophy on Retail Salespeople’s Ethical Perceptions,” The Journal of Consumer Affairs, 38/2: 297-319.
  • DUNFEE, Thomas W./SMITH, N. Craig/ROSS, William T. (July 1999), “Social Contracts and Marketing Ethics,” Journal of Marketing, 63/3: 14-32.
  • DUNN, Watson S./BARBAN, Arnold M./KRUGMAN, Dean M./REID, Leonard N. (1990), Advertising: Its Role in Modern Marketing (Chicago: The Dryden Pres).
  • ERGENELĀ, Azize (1996), “ĀĂletme Etiÿi: ĀĂletme Eÿitiminde Olmas× Gereken Bir Ders,” Hacettepe Üniversitesi ĀĀBF Dergisi, 14/1: 99-107.
  • FISHER, Josie (2007), “Business Marketing and The Ethics of Gift Giving,” Industrial Marketing Management, 36: 99-108.
  • GASKI, John F. (1999), “Does Marketing Ethics Really Have Anything to Say? - A Critical Inventory of the Literature,” Journal of Business Ethics, 18: 315-334.
  • GOOLSBY, Jerry R./HUNT, Shelby D. (January 1992), “Cognitive Moral Development and Marketing,” Journal of Marketing, 56: 55-68.
  • HUNT, Shelby D./VASQUEZ-PARRAGA, Arturo Z. (February 1993), “Organizational Consequences, Marketing Ethics and Sales Force Supervision,” Journal of Marketing Research, 30: 78- 90.
  • INGRAM, Rhea/SKINNER, Steven J./TAYLOR, Valerie A. (Springer 2005), “Consumers’ Evaluation of Unethical Marketing Behaviors: The Role of Customer Commitment,” Journal of Business Ethics, 62: 237-252.
  • KAYA, Āsmail (1991), “Pazarlama Yönetiminde Sorumluluk,” Pazarlama Dünyas×, 5/26: 2–11.
  • KEHOE, William J. (1985), “Ethics, Price Fixing, and the Management of Price Strategy,”
  • LACZNIAK, Gene R./ MURPHY, Patrick E., Marketing Ethics-Guidelines for Manager (Lexington, Mass.: Lexington Books): 71-83.
  • KOPP, Robert J. (1993) “Ethical Issues in Personal Selling and Sales Force Management”, SMITH,
  • N. Craig/QUELCH, John A. (eds.), Ethics in Marketing (Boston: Irwin): 539-556.
  • LACZNIAK, Gene R./MURPHY, Patrick E. (1991), “Fostering Ethical Marketing Decisions,” Journal of Business Ethics, 10: 259-271.
  • LACZNIAK, Gene R./MURPHY, Patrick E. (1993), Ethical Marketing Decisions: The Higher Road (Boston: Allyn and Bacon).
  • LU, Long-Chuan/ROSE, Gregory M./BLODGETT, Jeffrey G. (Jan 1999), “The Effects of Cultural Dimensions on Ethical Decision Making in Marketing: An Explotary Study,” Journal of Business Ethics, 18/1: 91-105.
  • LUND, Daulatram B. (April 2000), “An Emprical Examination of Marketing Professional’s Ethical Behavior in Differing Situations,” Journal of Business Ethics, 24/4: 331-342.
  • McCABE, A. Catherine/INGRAM, Rhea/DATO-ON, Mary Conway (Springer 2006), “The Business of Ethics and Gender,” Journal of Business Ethics, 64: 101-116.
  • MEEL, Mari/SAAT, Maksim (2002), “Ethical Life Cycle of an Innovation,” Journal of Business Ethics, 39: 21-27.
  • MENEZES, Melvyn A. J. (1993), “Ethical Issues in Product Policy,” SMITH, N. Craig/QUELCH, John A. (eds.), Ethics in Marketing (Boston: Irwin): 283-301.
  • MENGÜÇ, Bülent (1998), “Organizational Consequences, Marketing Ethics and Salesforce Supervision: Further Empirical Evidence,” Journal of Business Ethics, 17/4: 333-352.
  • MIGLIORE, Herman (2000), “Planned Obsolence,” (http://www.me.pdx.edu/capstone/ mee9899/design/lifecy/kessler.htm): 1-2.
  • MORGAN, Fred W. (1993), “Incorporating a Consumer Safety Perspective into the Product Development Process,” SMITH, N. Craig/QUELCH, John A. (eds.), Ethics in Marketing (Boston: Irwin): 350-358.
  • NEBENZAHL, Israel D. / JAFFE, Eugene D. (May 1998), “Ethical Dimensions of Advertising Executions,” Journal of Business Ethics, 17/7: 805-815.
  • ORTMEYER, Gwendolyn K. (1993), “Ethical Issues in Pricing”, SMITH, N. Craig/QUELCH, John A. (eds.), Ethics in Marketing (Boston: Irwin): 389-404.
  • PITTA, Dennis A./FUNG, Hung-Gay/ISBERG, Steven (1999), “Ethical Issues Accross Cultures: Managing The Differing Perspectives of China and the USA,” Journal of Consumer Marketing, 16/3: 240-256.
  • RALLAPALLI, Kumar C./VITELL, Scott J./SZEINBACH, Sheryl (2000), “Marketers' Norms and Personal Values: An Empirical Study of Marketing Professionals,” Journal of Business Ethics, 24/1: 65-75.
  • ROBERTSON, Diana C./ANDERSON, Erin (1993) “Does Opportunity Make the Thief?: How Control Systems Influence an Industrial Salesperson’s Ethical Behavior,” SMITH, N. Craig/QUELCH, John A. (eds.), Ethics in Marketing (Boston: Irwin): 593-603.
  • ROTFELD, Herbert Jack (1999), “Misplaced Marketing Commentary; Misplaced Marketing of Product ‘Life’ After the Sale,” Journal of Consumer Marketing, 16/4: 312-313.
  • SCHLEGELMILCH, Bodo B. (1998), Marketing Ethics: An International Perspective (London: International Thomson Business Press).
  • SCHOOL, William F./DESSLER, Gary/REINECKE, John A. (1993), Introduction to Business (Boston: Alyn and Bacon).
  • SCHWEPKER, Charles H./FERRELL, O.C./INGRAM, Thomas N. (Spring 1997), “The Influence of Ethical Climate and Ethical Conflict on Role Stres in the Sales Force,” Journal of the Academy of Marketing Science, 25/2: 99-108.
  • SHEA, Gordon F. (1988), Practical Ethics (New York: AMA Membership Publication Division).
  • SINGHAPAKDI, Anusorn/SALYACHIVIN, Somboom/VIRAKUL, Busaya/ VEERAYANGKUR, Vinich (2000), “Some Important Factors Underlying Ethical Decision Making of Managers in Thailand,” Journal of Business Ethics, 27/3: 271-284.
  • SMITH, N. Craig (1993), “Ethics and the Marketing Manager”, SMITH, N. Craig/QUELCH, John A. (eds.), Ethics in Marketing (Boston: Irwin): 3–34.
  • STANTON, William J./BUSKIRK, Richard H./SPIRO, Rosan L. (1991), Management of a Sales Force (Burr Ridge.Ill: Irwin).
  • TSALIKIS, J./FRITZSCHE, D. (1989), “Business Ethics: A Literature Review with a Focus on Marketing Ethics,” Journal of Business Ethics, 8: 695-743.
  • UHL-BIEN, Mary/CARSTEN, Melissa K. (2007), “Being Ethical When the Boss is Not,” Organizational Dynamics, 36/2: 187-201.
  • WOTRUBA, Thomas R./SIMPSON, Edwin K. (1989), Sales Management: Text and Cases (Boston: Pws-Kent Pub Co).

Pazarlama Karmasının Etik Açuıan İncelenmesi: Pazarlama Yöneticileri Üzerinde Bir Alan Araştırması

Yıl 2009, Cilt: 64 Sayı: 02, 163 - 184, 01.02.2009

Erkan Özdemir Tuncer Tokol

https://doi.org/10.1501/SBFder_0000002107
Cited By: 1

Öz

Anahtar Kelimeler

Pazarlama karması etik pazarlama etiği pazarlama yöneticileri alan araştırması

Kaynakça

  • ARMSTRONG, Robert W. (1992), “An Empirical Investigation of International Marketing Ethics: Problems Encountered by Australian Firms,” Journal of Business Ethics, 11: 161-171.
  • ARMSTRONG, Robert W. (1996), “The Relationship Between Culture and Perception of Ethical Problems in International Marketing,” Journal of Business Ethics, 15: 1199-1208.
  • BASS, Ken/BARNETT, Tim/BROWN, Gene (Spring 1998), “The Moral Philosophy of Sales Managers an its Influence on Ethical Decision Making,” The Journal of Personal Selling&Sales Management, 18/2: 1–17.
  • BURSA TĀCARET VE SANAYĀ ODASI, (2000), Bursa’daki 250 Büyük Firma AraĂW×rmas×: 1999 Y×O× Sonuçlar× (Bursa: Bursa Ticaret ve Sanayi Odas× Yay×Q×).
  • BUSH, Victoria D./VENABLE, Beverly T./BUSH, Alan J. (2000), “Ethics and Marketing on the Internet: Practitioners’ Perceptions of Societal, Industry and Company Concerns,” Journal of Business Ethics, 23: 237-248.
  • CAMENISCH, Paul F. (1991), “Marketing Ethics: Some Dimensions of the Challenge,” Journal of Business Ethics, 10: 245-248.
  • CESPEDES, Frank V. (1993), “Ethical Issues in Distribution,” SMITH, N. Craig/QUELCH, John A. (eds.), Ethics in Marketing (Boston: Irwin): 473-490.
  • CHAN, T.S./ARMSTRONG, Robert W. (1999), “Comparative Ethical Report Card: A Study of Australian and Canadian Manager’s Perceptions of International Marketing Ethics Problems,” Journal of Business Ethics, 18: 3-15.
  • CHERRY, John/FRAEDRICH, John (Summer 2000), “An Emprical Investigation of Locus of Control and the Structure of Moral Reasoning: Examining the Ethical Decision-Making Processes of Sales Managers,” The Journal of Personal Selling & Sales Management, 20/3: 173-188.
  • CHONKO, Lawrence B. (1995), Ethical Decision Making in Marketing (Thousand Oaks: Sage Publications).
  • CHONKO, L.B./HUNT, S.D. (1985), “Ethics and Marketing Management: An Empirical Examination,” Journal of Business Research, 13: 339-359.
  • COPPETT, John I./STAPLES, William A. (1994), Professional Selling-A Relationship Management Process (Ohio: South-Western Publishing Co).
  • DALRYMPLE, Douglas J./CRON, William L. (1995), Sales Management-Concepts and Cases (New York: J. Wiley).
  • DRUMWRIGHT, Minette E. (1993), “Ethical Issues in Advertising and Sales Promotion,” N. SMITH, Craig/QUELCH, John A. (eds.) Ethics in Marketing (Boston: Irwin): 607-625.
  • DUBINSKY, Alan J./NATARAAJAN, Rajan/HUANG, Wen-Yeh (2004), “The Influence of Moral Philosophy on Retail Salespeople’s Ethical Perceptions,” The Journal of Consumer Affairs, 38/2: 297-319.
  • DUNFEE, Thomas W./SMITH, N. Craig/ROSS, William T. (July 1999), “Social Contracts and Marketing Ethics,” Journal of Marketing, 63/3: 14-32.
  • DUNN, Watson S./BARBAN, Arnold M./KRUGMAN, Dean M./REID, Leonard N. (1990), Advertising: Its Role in Modern Marketing (Chicago: The Dryden Pres).
  • ERGENELĀ, Azize (1996), “ĀĂletme Etiÿi: ĀĂletme Eÿitiminde Olmas× Gereken Bir Ders,” Hacettepe Üniversitesi ĀĀBF Dergisi, 14/1: 99-107.
  • FISHER, Josie (2007), “Business Marketing and The Ethics of Gift Giving,” Industrial Marketing Management, 36: 99-108.
  • GASKI, John F. (1999), “Does Marketing Ethics Really Have Anything to Say? - A Critical Inventory of the Literature,” Journal of Business Ethics, 18: 315-334.
  • GOOLSBY, Jerry R./HUNT, Shelby D. (January 1992), “Cognitive Moral Development and Marketing,” Journal of Marketing, 56: 55-68.
  • HUNT, Shelby D./VASQUEZ-PARRAGA, Arturo Z. (February 1993), “Organizational Consequences, Marketing Ethics and Sales Force Supervision,” Journal of Marketing Research, 30: 78- 90.
  • INGRAM, Rhea/SKINNER, Steven J./TAYLOR, Valerie A. (Springer 2005), “Consumers’ Evaluation of Unethical Marketing Behaviors: The Role of Customer Commitment,” Journal of Business Ethics, 62: 237-252.
  • KAYA, Āsmail (1991), “Pazarlama Yönetiminde Sorumluluk,” Pazarlama Dünyas×, 5/26: 2–11.
  • KEHOE, William J. (1985), “Ethics, Price Fixing, and the Management of Price Strategy,”
  • LACZNIAK, Gene R./ MURPHY, Patrick E., Marketing Ethics-Guidelines for Manager (Lexington, Mass.: Lexington Books): 71-83.
  • KOPP, Robert J. (1993) “Ethical Issues in Personal Selling and Sales Force Management”, SMITH,
  • N. Craig/QUELCH, John A. (eds.), Ethics in Marketing (Boston: Irwin): 539-556.
  • LACZNIAK, Gene R./MURPHY, Patrick E. (1991), “Fostering Ethical Marketing Decisions,” Journal of Business Ethics, 10: 259-271.
  • LACZNIAK, Gene R./MURPHY, Patrick E. (1993), Ethical Marketing Decisions: The Higher Road (Boston: Allyn and Bacon).
  • LU, Long-Chuan/ROSE, Gregory M./BLODGETT, Jeffrey G. (Jan 1999), “The Effects of Cultural Dimensions on Ethical Decision Making in Marketing: An Explotary Study,” Journal of Business Ethics, 18/1: 91-105.
  • LUND, Daulatram B. (April 2000), “An Emprical Examination of Marketing Professional’s Ethical Behavior in Differing Situations,” Journal of Business Ethics, 24/4: 331-342.
  • McCABE, A. Catherine/INGRAM, Rhea/DATO-ON, Mary Conway (Springer 2006), “The Business of Ethics and Gender,” Journal of Business Ethics, 64: 101-116.
  • MEEL, Mari/SAAT, Maksim (2002), “Ethical Life Cycle of an Innovation,” Journal of Business Ethics, 39: 21-27.
  • MENEZES, Melvyn A. J. (1993), “Ethical Issues in Product Policy,” SMITH, N. Craig/QUELCH, John A. (eds.), Ethics in Marketing (Boston: Irwin): 283-301.
  • MENGÜÇ, Bülent (1998), “Organizational Consequences, Marketing Ethics and Salesforce Supervision: Further Empirical Evidence,” Journal of Business Ethics, 17/4: 333-352.
  • MIGLIORE, Herman (2000), “Planned Obsolence,” (http://www.me.pdx.edu/capstone/ mee9899/design/lifecy/kessler.htm): 1-2.
  • MORGAN, Fred W. (1993), “Incorporating a Consumer Safety Perspective into the Product Development Process,” SMITH, N. Craig/QUELCH, John A. (eds.), Ethics in Marketing (Boston: Irwin): 350-358.
  • NEBENZAHL, Israel D. / JAFFE, Eugene D. (May 1998), “Ethical Dimensions of Advertising Executions,” Journal of Business Ethics, 17/7: 805-815.
  • ORTMEYER, Gwendolyn K. (1993), “Ethical Issues in Pricing”, SMITH, N. Craig/QUELCH, John A. (eds.), Ethics in Marketing (Boston: Irwin): 389-404.
  • PITTA, Dennis A./FUNG, Hung-Gay/ISBERG, Steven (1999), “Ethical Issues Accross Cultures: Managing The Differing Perspectives of China and the USA,” Journal of Consumer Marketing, 16/3: 240-256.
  • RALLAPALLI, Kumar C./VITELL, Scott J./SZEINBACH, Sheryl (2000), “Marketers' Norms and Personal Values: An Empirical Study of Marketing Professionals,” Journal of Business Ethics, 24/1: 65-75.
  • ROBERTSON, Diana C./ANDERSON, Erin (1993) “Does Opportunity Make the Thief?: How Control Systems Influence an Industrial Salesperson’s Ethical Behavior,” SMITH, N. Craig/QUELCH, John A. (eds.), Ethics in Marketing (Boston: Irwin): 593-603.
  • ROTFELD, Herbert Jack (1999), “Misplaced Marketing Commentary; Misplaced Marketing of Product ‘Life’ After the Sale,” Journal of Consumer Marketing, 16/4: 312-313.
  • SCHLEGELMILCH, Bodo B. (1998), Marketing Ethics: An International Perspective (London: International Thomson Business Press).
  • SCHOOL, William F./DESSLER, Gary/REINECKE, John A. (1993), Introduction to Business (Boston: Alyn and Bacon).
  • SCHWEPKER, Charles H./FERRELL, O.C./INGRAM, Thomas N. (Spring 1997), “The Influence of Ethical Climate and Ethical Conflict on Role Stres in the Sales Force,” Journal of the Academy of Marketing Science, 25/2: 99-108.
  • SHEA, Gordon F. (1988), Practical Ethics (New York: AMA Membership Publication Division).
  • SINGHAPAKDI, Anusorn/SALYACHIVIN, Somboom/VIRAKUL, Busaya/ VEERAYANGKUR, Vinich (2000), “Some Important Factors Underlying Ethical Decision Making of Managers in Thailand,” Journal of Business Ethics, 27/3: 271-284.
  • SMITH, N. Craig (1993), “Ethics and the Marketing Manager”, SMITH, N. Craig/QUELCH, John A. (eds.), Ethics in Marketing (Boston: Irwin): 3–34.
  • STANTON, William J./BUSKIRK, Richard H./SPIRO, Rosan L. (1991), Management of a Sales Force (Burr Ridge.Ill: Irwin).
  • TSALIKIS, J./FRITZSCHE, D. (1989), “Business Ethics: A Literature Review with a Focus on Marketing Ethics,” Journal of Business Ethics, 8: 695-743.
  • UHL-BIEN, Mary/CARSTEN, Melissa K. (2007), “Being Ethical When the Boss is Not,” Organizational Dynamics, 36/2: 187-201.
  • WOTRUBA, Thomas R./SIMPSON, Edwin K. (1989), Sales Management: Text and Cases (Boston: Pws-Kent Pub Co).
Toplam 54 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Bölüm Araştırma Makaleleri
Yazarlar

Erkan Özdemir Bu kişi benim

Tuncer Tokol Bu kişi benim

Yayımlanma Tarihi 1 Şubat 2009
Gönderilme Tarihi 31 Temmuz 2014
Yayımlandığı Sayı Yıl 2009 Cilt: 64 Sayı: 02

Kaynak Göster

APA Özdemir, E., & Tokol, T. (2009). Pazarlama Karmasının Etik Açuıan İncelenmesi: Pazarlama Yöneticileri Üzerinde Bir Alan Araştırması. Ankara Üniversitesi SBF Dergisi, 64(02), 163-184. https://doi.org/10.1501/SBFder_0000002107
AMA Özdemir E, Tokol T. Pazarlama Karmasının Etik Açuıan İncelenmesi: Pazarlama Yöneticileri Üzerinde Bir Alan Araştırması. SBF Dergisi. Şubat 2009;64(02):163-184. doi:10.1501/SBFder_0000002107
Chicago Özdemir, Erkan, ve Tuncer Tokol. “Pazarlama Karmasının Etik Açuıan İncelenmesi: Pazarlama Yöneticileri Üzerinde Bir Alan Araştırması”. Ankara Üniversitesi SBF Dergisi 64, sy. 02 (Şubat 2009): 163-84. https://doi.org/10.1501/SBFder_0000002107.
EndNote Özdemir E, Tokol T (01 Şubat 2009) Pazarlama Karmasının Etik Açuıan İncelenmesi: Pazarlama Yöneticileri Üzerinde Bir Alan Araştırması. Ankara Üniversitesi SBF Dergisi 64 02 163–184.
IEEE E. Özdemir ve T. Tokol, “Pazarlama Karmasının Etik Açuıan İncelenmesi: Pazarlama Yöneticileri Üzerinde Bir Alan Araştırması”, SBF Dergisi, c. 64, sy. 02, ss. 163–184, 2009, doi: 10.1501/SBFder_0000002107.
ISNAD Özdemir, Erkan - Tokol, Tuncer. “Pazarlama Karmasının Etik Açuıan İncelenmesi: Pazarlama Yöneticileri Üzerinde Bir Alan Araştırması”. Ankara Üniversitesi SBF Dergisi 64/02 (Şubat 2009), 163-184. https://doi.org/10.1501/SBFder_0000002107.
JAMA Özdemir E, Tokol T. Pazarlama Karmasının Etik Açuıan İncelenmesi: Pazarlama Yöneticileri Üzerinde Bir Alan Araştırması. SBF Dergisi. 2009;64:163–184.
MLA Özdemir, Erkan ve Tuncer Tokol. “Pazarlama Karmasının Etik Açuıan İncelenmesi: Pazarlama Yöneticileri Üzerinde Bir Alan Araştırması”. Ankara Üniversitesi SBF Dergisi, c. 64, sy. 02, 2009, ss. 163-84, doi:10.1501/SBFder_0000002107.
Vancouver Özdemir E, Tokol T. Pazarlama Karmasının Etik Açuıan İncelenmesi: Pazarlama Yöneticileri Üzerinde Bir Alan Araştırması. SBF Dergisi. 2009;64(02):163-84.

Cited By

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