ELECTORAL CAMPAIGNS AND VOTER BEHAVIOR: A SYSTEMATIC LITERATURE REVIEW AND AGENDA FOR FUTURE RESEARCH

Melih Coşgun

doi:10.54688/ayd.1760361

EN TR

ELECTORAL CAMPAIGNS AND VOTER BEHAVIOR: A SYSTEMATIC LITERATURE REVIEW AND AGENDA FOR FUTURE RESEARCH

Abstract

This systematic review applies the Theory-Context-Method (TCM) framework to 46 peer-reviewed studies published from 1996 to 2024, providing an integrated assessment of how theoretical models, empirical settings, and research designs interact across diverse electoral landscapes. The review identifies seven prominent theoretical lenses—agenda-setting and priming, populist communication, negative campaigning, affective intelligence, poll/bandwagon effects, gendered mediation, and digital information processing—that consistently shape campaign outcomes. Methodologically, studies rely heavily on content–survey linkage in rich-media contexts, with a growing but uneven adoption of digital trace methods, biometric indicators, and field experiments. Notably, underexplored domains remain, including multilingual and diasporic electorates, institutions like open-list voting and compulsory participation, and digital environments influenced by algorithmic gatekeeping. By synthesizing theory, context, and method, this review presents a refined research agenda for the future, encouraging model-building that incorporates institutional variation, examines hybrid media venues, and integrates multimodal evidence. Practically, the findings inform more context-aware campaign strategies, smarter regulation of digital ads, and enhanced transparency in media coverage and polling practices.

Keywords

Electoral Campaigns , Political Campaigns , Voter Behavior , Systematic Literature Review , TCM Framework

SEÇİM KAMPANYALARI VE SEÇMEN DAVRANIŞI: SİSTEMATİK LİTERATÜR TARAMASI VE GELECEK ARAŞTIRMALAR İÇİN ÖNERİLER

Öz

Bu sistematik inceleme, Teori-Bağlam-Yöntem (TCM) çerçevesini 1996'dan 2024'e kadar yayınlanan 46 hakemli çalışmaya uygulayarak teorik modellerin, ampirik ortamların ve araştırma tasarımlarının çeşitli seçim ortamlarında nasıl etkileşime girdiğine dair bütünleşik bir değerlendirme sunmaktadır. İnceleme, kampanya sonuçlarını tutarlı bir şekilde şekillendiren yedi önemli teorik odak noktasını (gündem belirleme ve hazırlama, popülist iletişim, negatif kampanya, duygusal zeka, anket/bandwagon etkileri, cinsiyete dayalı aracılık ve dijital bilgi işleme) tanımlamaktadır. Metodolojik olarak, çalışmalar büyük ölçüde zengin medya bağlamlarında içerik-anket bağlantısına dayanmakta, dijital izleme yöntemlerinin, biyometrik göstergelerin ve saha deneylerinin artan ancak eşit olmayan bir şekilde benimsenmesi söz konusudur. Özellikle, çok dilli ve diasporik seçmenler, açık liste oylama ve zorunlu katılım gibi kurumlar ve algoritmik kapı bekçiliğinden etkilenen dijital ortamlar dahil olmak üzere yeterince keşfedilmemiş alanlar kalmıştır. Teori, bağlam ve yöntemi sentezleyen bu çalışma, gelecek için rafine bir araştırma gündemi sunarak kurumsal çeşitliliği içeren, hibrit medya mekanlarını inceleyen ve çok modlu kanıtları entegre eden model oluşturmayı teşvik etmektedir. Pratik olarak, bulgular bağlama daha duyarlı kampanya stratejileri, dijital reklamların daha akıllıca düzenlenmesi ve medya kapsamı ile anket uygulamalarında daha fazla şeffaflık için bilgi sağlamaktadır.

Anahtar Kelimeler

Seçim Kampanyaları , Siyasal Kampanyalar , Seçmen Davranışı , Literatür Taraması , Teori-Bağlam-Metot Çerçevesi

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Ayrıntılar

Birincil Dil

İngilizce

Konular

Politika ve Yönetim (Diğer)

Bölüm

Araştırma Makalesi

Yazarlar

Melih Coşgun ^*
0000-0003-0017-0600
Türkiye

Yayımlanma Tarihi

25 Şubat 2026

Gönderilme Tarihi

7 Ağustos 2025

Kabul Tarihi

11 Şubat 2026

Yayımlandığı Sayı

Yıl 2026 Cilt: 17

DOI

https://doi.org/10.54688/ayd.1760361

IZ

https://izlik.org/JA89JW24BA

APA

Coşgun, M. (2026). ELECTORAL CAMPAIGNS AND VOTER BEHAVIOR: A SYSTEMATIC LITERATURE REVIEW AND AGENDA FOR FUTURE RESEARCH. Journal of Academic Approaches, 17, 1-20. https://doi.org/10.54688/ayd.1760361

ELECTORAL CAMPAIGNS AND VOTER BEHAVIOR: A SYSTEMATIC LITERATURE REVIEW AND AGENDA FOR FUTURE RESEARCH

Abstract

Keywords

SEÇİM KAMPANYALARI VE SEÇMEN DAVRANIŞI: SİSTEMATİK LİTERATÜR TARAMASI VE GELECEK ARAŞTIRMALAR İÇİN ÖNERİLER

Öz

Anahtar Kelimeler

Kaynakça

Ayrıntılar

Birincil Dil

Konular

Bölüm

Yazarlar

Yayımlanma Tarihi

Gönderilme Tarihi

Kabul Tarihi

Yayımlandığı Sayı

DOI

IZ

Kaynak Göster