Dijital Medyanın Yöresel Mutfakların Korunması ve Sürdürülebilirliğine Etkisi: Nitel Bir Araştırma

Öz

Bu araştırmanın amacı, yemek tercihlerinde dijital medyadan yararlanan bireylerin, yöresel mutfakların korunması ve sürdürülebilirliğine ilişkin algı ve değerlendirmelerini ortaya koymaktır. Nitel araştırma yönteminin kullanıldığı bu araştırmada yarı yapılandırılmış mülakat formu hazırlanarak dijital medya kullanan kişilerle görüşmeler gerçekleştirilmiştir. Araştırmaya toplam 16 katılımcı dahil edilmiş ve katılımcılara 12 soru yönlendirilmiştir. Görüşmelerden elde edilen veriler, MAXQDA 2024 nitel analiz programında betimsel analiz yöntemi kullanılarak analiz edilmiştir. Katılımcılar, yöresel yemek tarifleri araştırma hususunda dijital medyaya başvurduklarını ancak dijital medyadaki bilgilerin güvenilirliğini sorgulayarak ikinci bir kaynağa ihtiyaç duyduklarını belirtmişlerdir. Aynı zamanda dijital medyanın yöresel mutfakların sürdürülebilirliği ve gelecek kuşaklara aktarımında etkili bir araç olduğu ifade edilmektedir. Araştırmanın sonucunda dijital medyanın yöresel mutfak kültürünün kullanıcılar tarafından tercih edilmesinde etkili olduğu ve görünürlüğünü artırdığı tespit edilmiştir. Ancak dijital temsillerde öne çıkan ticarileşme eğilimi, kültürel bilginin özgünlüğüyle çelişmekte; bu durum yöresel mutfak içeriklerinin daha bilinçli ve sürdürülebilir biçimde üretilmesini gerekli kılmaktadır.

Anahtar Kelimeler

• Dijitalleşme
• yerel mutfak kültürü
• yerel tarifler

The Impact of Digital Media on the Preservation and Sustainability of Regional Cuisines: A Qualitative Study

Öz

The aim of this research is to reveal the perceptions and evaluations of individuals who use digital media in their food choices regarding the preservation and sustainability of regional cuisines. Using a qualitative research method, a semi-structured interview form was prepared and interviews were conducted with individuals who use digital media. A total of 16 participants were included in the study, and 12 questions were posed to them. The data obtained from the interviews were analyzed using the descriptive analysis method in the MAXQDA 2024 qualitative analysis program. Participants stated that they consulted digital media regarding research on regional food recipes, but questioned the reliability of the information in digital media and felt the need for a second source. They also stated that digital media is an effective tool in the sustainability and transmission of regional cuisines to future generations. The results of the research show that digital media is effective in influencing the preference of users for regional culinary culture and increasing its visibility. However, the commercialization trend prominent in digital representations contradicts the authenticity of cultural information; this necessitates the production of regional culinary content in a more conscious and sustainable manner.

Anahtar Kelimeler

• Digitalization
• local culinary culture
• local recipes

Kaynakça

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