Effect of Self-Esteem and Credit Card Misuse on Online Shopping Addiction

Abstract

Objective: The aim of this study, is to determine the effect of self esteem and credit card misuse on online shopping addiction in young adults. Method: 388 young adults voluntarily participated in the study. In this study, which based on the relational screening model, the Self-esteem Scale, the Credit Card Misuse Scale, and the Online Shopping Addiction Scale were used. Results: The mean age of the participants was 19.7 years, and 213 (%54,9) were female. Self-esteem was found to predict online shopping addiction by %56.4 in young adults. However, self-esteem and credit card misuse was found to predict online shopping addiction by %80.2 in young adults. According to time spent on the internet, there were significant differences in self-esteem, credit card misuse, and online shopping addiction. Conclusion: According to research findings, it can be asserted that young adults' expectations to obtain social status and social conformity through the acquisition of a product may affect spending time for online shopping and they may lose control of the use of credit cards..

Keywords

• Self-esteem
• credit card misuse
• online shopping addiction

Benlik Saygısı ve Kontrolsüz Kredi Kartı Kullanımının Çevrimiçi Alışveriş Bağımlılığı Üzerine Etkisi

Öz

Amaç: Bu çalışmanın amacı, genç bireylerin benlik saygısı ve kontrolsüz kredi kartı kullanımının çevrimiçi alışveriş bağımlılığı üzerindeki etkisini belirlemektir. Yöntem: Çalışmaya, 388 genç birey gönüllü olarak katılmıştır. İlişkisel tarama modeli esas alınarak yapılan bu çalışmada Benlik Saygısı Ölçeği, Kontrolsüz Kredi Kartı Kullanımı Ölçeği, Çevrimiçi Alışveriş Bağımlılığı Ölçeği kullanılmıştır. Bulgular: Katılımcıların yaş ortalaması 19,7 yıl olup, 213’ü (%54,9) kadındır. Genç bireylerde benlik saygısı kontrolsüz kredi kartı kullanımını %56,4 açıklamaktadır. Bununla birlikte, benlik saygısı ve kontrolsüz kredi kartı kullanımı çevrimiçi alışveriş bağımlılığını %80,4 açıkladığı ortaya koyulmuştur. Ayrıca, bireylerin internette geçirdiği süre, benlik saygısı, kontrolsüz kredi kartı kullanımı ve çevrimiçi alışveriş bağımlılığında anlamlı bir farklılık oluşturmaktadır. Sonuç: Birey sosyal olarak kabul görme, statü kazanma gibi benlik saygısının artışını sağlayacak pek çok durumun ürün elde edinimi ile gerçekleşebileceğine yönelik beklentisi, çevrimiçi alışverişe ayırdığı zamanı etkileyebilir ve kredi kartının kullanımda kontrolü yitirmesine sebep olabilir..

Anahtar Kelimeler

• Benlik saygısı
• kredi kartı
• çevrimiçi alışveriş bağımlılığı

Kaynakça

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