THE EFFECT OF TECHNOLOGİCAL AND COMMERCİAL VİABİLİTY ON MİCROSOFT TAİWAN INNOVATİON COMPETENCY

Öz

Innovation competence has become one of the most important issue in high tech industry in globalized economy. Therefore, this study focuses on IPOT innovation model in Microsoft Taiwan.by using PLS method. Empirical results indicate that the commercial viability have higher impact than Technological viability on innovation competence in Microsoft Taiwan. Also, according to results stated above, Technological innovation is more important than project innovation and organization innovation. And all four factors have 1% significant. The following results shows that under commercial viability, human related factor shows more significantly related than market related factor, and under technological viability, organizational related factor has higher related than project related factor. Therefore, the ultimate innovational goal in Microsoft Taiwan industry is to gain more effort on human related factor than the other three factors. The study find the successful factors on a company’s’ innovation competency from IPOT model that can build an econometrics self-successful model. It show that innovation model can indeed help organization self-evaluate whether it is advantageous to adopt innovation.

Anahtar Kelimeler

• Innovation competency and Technical innovation

THE EFFECT OF TECHNOLOGICAL AND COMMERCIAL VIABILITY ON MICROSOFT TAIWAN INNOVATION COMPETENCY

Öz

Innovation competence has become one of the most important issue in high tech industry in globalized economy. Therefore, this study focuses on IPOT innovation model in Microsoft Taiwan.by using PLS method. Empirical results indicate that the commercial viability have higher impact than Technological viability on innovation competence in Microsoft Taiwan. Also, according to results stated above, Technological innovation is more important than project innovation and organization innovation. And all four factors have 1% significant. The following results shows that under commercial viability, human related factor shows more significantly related than market related factor, and under technological viability, organizational related factor has higher related than project related factor. Therefore, the ultimate innovational goal in Microsoft Taiwan industry is to gain more effort on human related factor than the other three factors. The study find the successful factors on a company’s’ innovation competency from IPOT model that can build an econometrics self-successful model. It show that innovation model can indeed help organization self-evaluate whether it is advantageous to adopt innovation. 

Anahtar Kelimeler

• Innovation competency and Technical innovation.

Kaynakça

1. Afuah, A. (2003). Innovation management: Strategies, implementation, and profits, and ed. New York: Oxford University Press.
2. Business Review, Cambridge, MA: Harvard Business School Press.
3. Cheng-Ping Shih, Jocelynn Gutierrez (2011), Measuring Technical Innovation Competency of Casa Pella Company in Nicaragua, Human Resource Development in Asia: Capitalizing Human Expertise for Greater Innovation & Creativity, 10th International Conference of the Academy of HRD (Asia Chapter), Kuala Lumpur, Malaysia , December 3 – 6, 2011.
4. Drucker, P. F. (1985). “The discipline of innovation,” In innovation, edited by Harvard
5. Kerle, Dr R. Creativity In Organizations - How can creativity become a prime contributor to the strategic objective of the organization (2011)
6. Prajogo, D. I. & Ahmed, P. K. (2006). Relationships between innovation stimulus, innovation capacity, and innovation performance. R&D Management, 36(5), 499-515.
7. Rogers, E.M. Diffusion of innovations. 4th ed. New York: Free Press, 1995.
8. Romijn, H. & Albaladejo M. (2002). Determinants of innovation capability in small electronics and software firms in southeast England. Research Policy, 31, 1053-1067

9. Shih, C. P. & Tseng, D. L. (2009). An Econometrics Approach to Evaluate the Successful Factors on Innovation Competency on Microsoft Taiwan-Innovation in Organization. The 2009 International Conference on Human Resource Development, Graduate Institute of International Human Resource Development, National Taiwan Normal University
10. Trott, P. (2005). Innovation Management and New Product Development, 3rd ed. Australia: FT Prentice Hall.
11. Van der Panne, G., van Beers, C. & Kleinknecht, A. (2003). Success and failure of innovation: a literature review. International Journal of Innovation Management, 7(3), 1-30.