Yıl 2021, Cilt 3 , Sayı 1, Sayfalar 28 - 39 2021-01-25

Factor Affecting Muslim Students Repurchase Intention of Halal Food in Yogyakarta, Indonesia
Factors Affecting Muslim Students Repurchase Intention of Halal Food in Yogyakarta, Indonesia

Fikri FARHAN [1] , Jundi RABBANİ [2]


In general, previous research on the topic of halal focused on consumer purchase intentions. For this reason, this study aims to broaden the issue in this field by examining the factors that influence the intention to repurchase Muslim students on halal-labeled foods. The perceived halal label, brand image, perceived product quality, and religious belief are hypothesized to influence the repurchase intention on halal food. Data in this study were collected through survey methods. The total respondents collected were 194 students from four universities in Sleman, Yogyakarta. Data were processed using SPSS analysis tools with multiple linear regression techniques. The results of this study indicate that the perceived halal label and religious beliefs do not affect repurchase intention. Conversely, brand image and perceived product quality affect student repurchase intentions

In general, previous research on the topic of halal focused on consumer purchase intentions. For this reason, this study aims to broaden the issue in this field by examining the factors that influence the intention to repurchase Muslim students on halal-labeled foods. The perceived halal label, brand image, perceived product quality, and religious belief are hypothesized to influence the repurchase intention on halal food. Data in this study were collected through survey methods. The total respondents collected were 194 students from four universities in Sleman, Yogyakarta. Data were processed using SPSS analysis tools with multiple linear regression techniques. The results of this study indicate that the perceived halal label and religious beliefs do not affect repurchase intention. Conversely, brand image and perceived product quality affect student repurchase intentions
Perceived halal label, brand image, perceived product quality, repurchase intention
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Birincil Dil en
Konular İşletme
Bölüm Research Articles
Yazarlar

Orcid: 0000-0002-0847-4679
Yazar: Fikri FARHAN (Sorumlu Yazar)
Kurum: Universitas PGRI Yogyakarta
Ülke: Indonesia


Orcid: 0000-0002-8310-6630
Yazar: Jundi RABBANİ
Kurum: Islamic university of Indonesia
Ülke: Indonesia


Tarihler

Yayımlanma Tarihi : 25 Ocak 2021

Bibtex @araştırma makalesi { bilturk748150, journal = {BİLTÜRK Journal of Economics and Related Studies}, issn = {}, eissn = {2667-5927}, address = {http://dergipark.gov.tr}, publisher = {Fatih DEYNELİ}, year = {2021}, volume = {3}, pages = {28 - 39}, doi = {10.47103/bilturk.748150}, title = {Factors Affecting Muslim Students Repurchase Intention of Halal Food in Yogyakarta, Indonesia}, key = {cite}, author = {Farhan, Fikri and Rabbani̇, Jundi} }
APA Farhan, F , Rabbani̇, J . (2021). Factors Affecting Muslim Students Repurchase Intention of Halal Food in Yogyakarta, Indonesia . BİLTÜRK Journal of Economics and Related Studies , 3 (1) , 28-39 . DOI: 10.47103/bilturk.748150
MLA Farhan, F , Rabbani̇, J . "Factors Affecting Muslim Students Repurchase Intention of Halal Food in Yogyakarta, Indonesia" . BİLTÜRK Journal of Economics and Related Studies 3 (2021 ): 28-39 <https://dergipark.org.tr/tr/pub/bilturk/issue/59981/748150>
Chicago Farhan, F , Rabbani̇, J . "Factors Affecting Muslim Students Repurchase Intention of Halal Food in Yogyakarta, Indonesia". BİLTÜRK Journal of Economics and Related Studies 3 (2021 ): 28-39
RIS TY - JOUR T1 - Factors Affecting Muslim Students Repurchase Intention of Halal Food in Yogyakarta, Indonesia AU - Fikri Farhan , Jundi Rabbani̇ Y1 - 2021 PY - 2021 N1 - doi: 10.47103/bilturk.748150 DO - 10.47103/bilturk.748150 T2 - BİLTÜRK Journal of Economics and Related Studies JF - Journal JO - JOR SP - 28 EP - 39 VL - 3 IS - 1 SN - -2667-5927 M3 - doi: 10.47103/bilturk.748150 UR - https://doi.org/10.47103/bilturk.748150 Y2 - 2020 ER -
EndNote %0 BİLTÜRK Ekonomi ve İlişkili Çalışmalar Dergisi Factors Affecting Muslim Students Repurchase Intention of Halal Food in Yogyakarta, Indonesia %A Fikri Farhan , Jundi Rabbani̇ %T Factors Affecting Muslim Students Repurchase Intention of Halal Food in Yogyakarta, Indonesia %D 2021 %J BİLTÜRK Journal of Economics and Related Studies %P -2667-5927 %V 3 %N 1 %R doi: 10.47103/bilturk.748150 %U 10.47103/bilturk.748150
ISNAD Farhan, Fikri , Rabbani̇, Jundi . "Factors Affecting Muslim Students Repurchase Intention of Halal Food in Yogyakarta, Indonesia". BİLTÜRK Journal of Economics and Related Studies 3 / 1 (Ocak 2021): 28-39 . https://doi.org/10.47103/bilturk.748150
AMA Farhan F , Rabbani̇ J . Factors Affecting Muslim Students Repurchase Intention of Halal Food in Yogyakarta, Indonesia. BILTURK. 2021; 3(1): 28-39.
Vancouver Farhan F , Rabbani̇ J . Factors Affecting Muslim Students Repurchase Intention of Halal Food in Yogyakarta, Indonesia. BİLTÜRK Journal of Economics and Related Studies. 2021; 3(1): 28-39.
IEEE F. Farhan ve J. Rabbani̇ , "Factors Affecting Muslim Students Repurchase Intention of Halal Food in Yogyakarta, Indonesia", BİLTÜRK Journal of Economics and Related Studies, c. 3, sayı. 1, ss. 28-39, Oca. 2021, doi:10.47103/bilturk.748150