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Why Do Adults Use Baby Talk in the Online Space? Baby Talk as a Pragmatic Face Device in Adult Communication
Abstract
This study aims to explore the motives and pragmatic functions of baby talk in adultto-
adult communication in the online space. By concentrating on a recent
communicative trend of using scripted baby talk in Turkish language by the Turkish
social media users, we seek to answer why adults collectively adopt a speech register
which is primarily used in adult-infant communication in their online socializations.
Drawing on the Goffmanian notion of face and the theory of (im)politeness, the study
argues that baby talk among adults in the online space functions as a powerful
multidirectional and multifunctional face device addressing the notion of face in
diverse directions and communicative goals. The most significant pragmatic functions
of adult baby talk are found to be attacking/threatening one’s face, responding to face
attacks and lastly enhancing/boosting one’s face. Face attacks were observed to occur
through imposing sarcasm, mock-politeness, verbal aggression and insult while face
boosting communicates affection, admiration and love. We also suggest that new
affordances of the online space lead to the transformation of baby talk as a register
among adults and its recontextualization as a tool for a new way of online language
socialization.
Keywords
References
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- Bayyurt, Yasemin. The Analysis of the Determining Factors Affecting People’s Choice of Address Forms in Turkish. 1992. Lancaster University, Master’s Thesis.
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- Caporael, Linnda R. “The Paralanguage of Caregiving: Baby Talk to the Institutionalized Aged.” Journal of Personality and Social Psychology, vol. 40, no. 5, 1981, pp. 876-884. https://doi.org/10.1037/0022-3514.40.5.876.
- Caporael, Linnda R., et al. “Secondary Baby Talk: Judgments by Institutionalized Elderly and Their Caregivers.” Journal of Personality and Social Psychology, vol. 44, no. 4, 1983, pp. 746-754. https://doi.org/10.1037/0022-3514.44.4.746.
- Culpeper, Jonathan. “Towards an Anatomy of Impoliteness.” Journal of Pragmatics, vol. 25, no 3, 1996, pp. 349-367. https://doi.org/10.1016/0378-2166(95)00014-3.
- Culpeper, Jonathan. “Impoliteness and Entertainment in the Television Quiz Show, The Weakest Link.” Journal of Politeness Research, vol 1, no 1, 2005, pp. 35–72. https://doi.org/10.1515/jplr.2005.1.1.35.
- Culpeper, Jonathan. Impoliteness: Using Language to Cause Offence. Cambridge University Press, 2011a.
Details
Primary Language
English
Subjects
Language Studies, Linguistics
Journal Section
Research Article
Publication Date
December 26, 2021
Submission Date
August 20, 2021
Acceptance Date
October 20, 2021
Published in Issue
Year 2021 Volume: 15 Number: 2
APA
Efeoğlu, E., Erdoğan-öztürk, Y., & Işık Güler, H. (2021). Why Do Adults Use Baby Talk in the Online Space? Baby Talk as a Pragmatic Face Device in Adult Communication. Cankaya University Journal of Humanities and Social Sciences, 15(2), 311-329. https://doi.org/10.47777/cankujhss.1047505
AMA
1.Efeoğlu E, Erdoğan-öztürk Y, Işık Güler H. Why Do Adults Use Baby Talk in the Online Space? Baby Talk as a Pragmatic Face Device in Adult Communication. CUJHSS. 2021;15(2):311-329. doi:10.47777/cankujhss.1047505
Chicago
Efeoğlu, Esranur, Yasemin Erdoğan-öztürk, and Hale Işık Güler. 2021. “Why Do Adults Use Baby Talk in the Online Space? Baby Talk As a Pragmatic Face Device in Adult Communication”. Cankaya University Journal of Humanities and Social Sciences 15 (2): 311-29. https://doi.org/10.47777/cankujhss.1047505.
EndNote
Efeoğlu E, Erdoğan-öztürk Y, Işık Güler H (December 1, 2021) Why Do Adults Use Baby Talk in the Online Space? Baby Talk as a Pragmatic Face Device in Adult Communication. Cankaya University Journal of Humanities and Social Sciences 15 2 311–329.
IEEE
[1]E. Efeoğlu, Y. Erdoğan-öztürk, and H. Işık Güler, “Why Do Adults Use Baby Talk in the Online Space? Baby Talk as a Pragmatic Face Device in Adult Communication”, CUJHSS, vol. 15, no. 2, pp. 311–329, Dec. 2021, doi: 10.47777/cankujhss.1047505.
ISNAD
Efeoğlu, Esranur - Erdoğan-öztürk, Yasemin - Işık Güler, Hale. “Why Do Adults Use Baby Talk in the Online Space? Baby Talk As a Pragmatic Face Device in Adult Communication”. Cankaya University Journal of Humanities and Social Sciences 15/2 (December 1, 2021): 311-329. https://doi.org/10.47777/cankujhss.1047505.
JAMA
1.Efeoğlu E, Erdoğan-öztürk Y, Işık Güler H. Why Do Adults Use Baby Talk in the Online Space? Baby Talk as a Pragmatic Face Device in Adult Communication. CUJHSS. 2021;15:311–329.
MLA
Efeoğlu, Esranur, et al. “Why Do Adults Use Baby Talk in the Online Space? Baby Talk As a Pragmatic Face Device in Adult Communication”. Cankaya University Journal of Humanities and Social Sciences, vol. 15, no. 2, Dec. 2021, pp. 311-29, doi:10.47777/cankujhss.1047505.
Vancouver
1.Esranur Efeoğlu, Yasemin Erdoğan-öztürk, Hale Işık Güler. Why Do Adults Use Baby Talk in the Online Space? Baby Talk as a Pragmatic Face Device in Adult Communication. CUJHSS. 2021 Dec. 1;15(2):311-29. doi:10.47777/cankujhss.1047505