Research Article

Why Do Adults Use Baby Talk in the Online Space? Baby Talk as a Pragmatic Face Device in Adult Communication

Volume: 15 Number: 2 December 26, 2021
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Why Do Adults Use Baby Talk in the Online Space? Baby Talk as a Pragmatic Face Device in Adult Communication

Abstract

This study aims to explore the motives and pragmatic functions of baby talk in adultto- adult communication in the online space. By concentrating on a recent communicative trend of using scripted baby talk in Turkish language by the Turkish social media users, we seek to answer why adults collectively adopt a speech register which is primarily used in adult-infant communication in their online socializations. Drawing on the Goffmanian notion of face and the theory of (im)politeness, the study argues that baby talk among adults in the online space functions as a powerful multidirectional and multifunctional face device addressing the notion of face in diverse directions and communicative goals. The most significant pragmatic functions of adult baby talk are found to be attacking/threatening one’s face, responding to face attacks and lastly enhancing/boosting one’s face. Face attacks were observed to occur through imposing sarcasm, mock-politeness, verbal aggression and insult while face boosting communicates affection, admiration and love. We also suggest that new affordances of the online space lead to the transformation of baby talk as a register among adults and its recontextualization as a tool for a new way of online language socialization.

Keywords

References

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Details

Primary Language

English

Subjects

Language Studies, Linguistics

Journal Section

Research Article

Publication Date

December 26, 2021

Submission Date

August 20, 2021

Acceptance Date

October 20, 2021

Published in Issue

Year 2021 Volume: 15 Number: 2

APA
Efeoğlu, E., Erdoğan-öztürk, Y., & Işık Güler, H. (2021). Why Do Adults Use Baby Talk in the Online Space? Baby Talk as a Pragmatic Face Device in Adult Communication. Cankaya University Journal of Humanities and Social Sciences, 15(2), 311-329. https://doi.org/10.47777/cankujhss.1047505
AMA
1.Efeoğlu E, Erdoğan-öztürk Y, Işık Güler H. Why Do Adults Use Baby Talk in the Online Space? Baby Talk as a Pragmatic Face Device in Adult Communication. CUJHSS. 2021;15(2):311-329. doi:10.47777/cankujhss.1047505
Chicago
Efeoğlu, Esranur, Yasemin Erdoğan-öztürk, and Hale Işık Güler. 2021. “Why Do Adults Use Baby Talk in the Online Space? Baby Talk As a Pragmatic Face Device in Adult Communication”. Cankaya University Journal of Humanities and Social Sciences 15 (2): 311-29. https://doi.org/10.47777/cankujhss.1047505.
EndNote
Efeoğlu E, Erdoğan-öztürk Y, Işık Güler H (December 1, 2021) Why Do Adults Use Baby Talk in the Online Space? Baby Talk as a Pragmatic Face Device in Adult Communication. Cankaya University Journal of Humanities and Social Sciences 15 2 311–329.
IEEE
[1]E. Efeoğlu, Y. Erdoğan-öztürk, and H. Işık Güler, “Why Do Adults Use Baby Talk in the Online Space? Baby Talk as a Pragmatic Face Device in Adult Communication”, CUJHSS, vol. 15, no. 2, pp. 311–329, Dec. 2021, doi: 10.47777/cankujhss.1047505.
ISNAD
Efeoğlu, Esranur - Erdoğan-öztürk, Yasemin - Işık Güler, Hale. “Why Do Adults Use Baby Talk in the Online Space? Baby Talk As a Pragmatic Face Device in Adult Communication”. Cankaya University Journal of Humanities and Social Sciences 15/2 (December 1, 2021): 311-329. https://doi.org/10.47777/cankujhss.1047505.
JAMA
1.Efeoğlu E, Erdoğan-öztürk Y, Işık Güler H. Why Do Adults Use Baby Talk in the Online Space? Baby Talk as a Pragmatic Face Device in Adult Communication. CUJHSS. 2021;15:311–329.
MLA
Efeoğlu, Esranur, et al. “Why Do Adults Use Baby Talk in the Online Space? Baby Talk As a Pragmatic Face Device in Adult Communication”. Cankaya University Journal of Humanities and Social Sciences, vol. 15, no. 2, Dec. 2021, pp. 311-29, doi:10.47777/cankujhss.1047505.
Vancouver
1.Esranur Efeoğlu, Yasemin Erdoğan-öztürk, Hale Işık Güler. Why Do Adults Use Baby Talk in the Online Space? Baby Talk as a Pragmatic Face Device in Adult Communication. CUJHSS. 2021 Dec. 1;15(2):311-29. doi:10.47777/cankujhss.1047505

Çankaya University Journal of Humanities and Social Sciences
CUJHSS, e-ISSN 3062-0112