Fashion Sector and Artificial Intelligence Applications

Öz

Artificial intelligence is one of the technologies that has been used in different stages of the fashion sector for a long time. Recently, with the emergence of new artificial intelligence tools such as ChatGPT and Midjourney, the fashion sector has begun to become one of the centers of these applications. The industry's picture of using artificial intelligence applications has strengthened the idea that artificial intelligence, which is on the agenda of fashion, may be the technology that will draw the future of fashion. Artificial intelligence technologies can be used in different areas in the fashion sector. In this field, it provides benefits in its processes and methods, especially in fashion design. Artificial intelligence technologies are used more intensively in the fashion sector in areas such as the design process, demand forecasting, selection (preference determination), and communication. Artificial intelligence applications, which have been one of the most frequently discussed topics of recent times with the advantages they offer to the sector, have managed to become one of the most important topics of today. In this context, in this article, artificial intelligence applications used in the sector are included and sample model analyzes are made with ChatGPT. In this context, the study aimed to reveal the situation of artificial intelligence applications in the fashion sector and emphasized the advantages it offers to the sector by presenting some examples.

Anahtar Kelimeler

• Fashion design,
• technology,
• artificial intelligence,
• ChatGPT

Moda Sektörü ve Yapay Zeka Uygulamaları

Öz

Yapay zeka, uzun süredir moda sektörünün farklı aşamalarında kullanılan teknolojilerden biridir. Son dönemlerde özellikle ChatGPT ve Midjourney gibi yeni yapay zeka araçlarının ortaya çıkmasıyla moda sektörü, bu uygulamaların merkezlerinden biri haline gelmeye başlamıştır. Sektörün yapay zeka uygulamalarını kullanma noktasındaki tablosu modanın gündeminde olan yapay zekanın belki de modanın bile geleceğini çizecek teknoloji olabileceği konusundaki fikirleri güçlendirmiştir. Yapay zeka teknolojileri moda sektöründe farklı alanlarda kullanılabilmektedir. Bu alanda özellikle moda tasarımında süreç ve yöntemlerinde fayda sağlamaktadır. Yapay zeka teknolojileri moda sektöründe tasarım süreci, talep tahmini, seçim (tercih belirleme), ve iletişim gibi alanlarda daha yoğun olarak kullanılmaktadır. Sektöre sunduğu avantajlar ile son dönemlerin en sık tartışılan konularından biri olan yapay zeka uygulamaları günümüzün en önemli konularından biri olmayı başarmıştır. Bu bağlamda bu makalede özellikle sektörde kullanılan yapay zeka uygulamalarına yer verilmiş ve ChatGPT ile örnek model analizleri yapılmıştır. Bu kapsamda çalışma ile yapay zeka uygulamalarının moda sektöründeki durumunun ortaya konması amaçlanmış ve bazı örnekler sunularak sektöre sunduğu avantajlar üzerinde durulmuştur.

Anahtar Kelimeler

• Moda tasarımı,
• teknoloji,
• yapay zeka,
• ChatGPT

Kaynakça

1. Ahmed, N. A. (2023). What is Artificial Intelligence? (AI), Access: https://www.aitimejournal.com/what-is-artificial-intelligence-ai/29625/
2. Bagaar, (2018). Digital leading the way to a more sustainable textile & fashion industry, Access: https://www.bagaar.be/insights/digital-leading-the-way-to- a-more-sustainable-textile-fashion-industry Access:13.11.2023
3. Bozkurt, A. (2023). ChatGPT, Üretken Yapay Zeka ve Algoritmik Paradigma Değişikliği, Alanyazın, 4(1), pp: 63-72.
4. Catchoom, (2018). Top 10 Coolest AI Trends in Fashion E-Commerce. Sept. 18, 2018 Https://Catchoom.Com/Blog/Top-10-Coolest-Ai-Trends-İn-Fashion- Ecommerce Merchandising-Cx/ Access:13.11.2023
5. Csanák, E. (2020). AI for fashion, 13th International Scientific-Professional Symposium Textile Science and Economy, Zagreb, p: 117.
6. CBI. (Computer Based Instruction) (2019). Technology Trends in The Apparel Industry. Access: https://www.cbi.eu/node/2863/pdf/
7. European Commission - AI High Level Expert Group (2019). A Definition of AI: Main Capabilities and Scientific Disciplines, 18 December https://ec.europa.eu/digital- single-market/en/news/definition-artificial- intelligence-main-capabilities-and- scientific-disciplines Access: 14.11.2023
8. Evangelista, P. N. (2019-2020). Artificial Intelligence in Fashion: How Consumers and The Fashion System Are Being Impacted By AI-Powered Technologies, Politecnico di Milano, School of Design Master's Degree in Design for the Fashion System.

9. Giri, C., Jain, S., Zeng, X., Bruniaux, P. (2019). A Detailed Review of Artificial Intelligence Applied in The Fashion and Apparel Industry. IEEE Access: https://doi.org/10.1109/ACCESS.2019.2928979
10. Guo, Z. X., Wong, W. K., Leung, S. Y.S. and Li, M. (2011). Applications of Artificial Intelligence in The Apparel Industry: A Review, Text. Res. J., Vol. 81, no. 18, pp: 1871-1892.
11. Güven, İ. (2020). Perakende Hazır Giyim Endüstrisinde Yapay Zeka Yöntemleri İle Talep Tahmini, Karabük Üniversitesin Lisansüstü Eğitim Enstitüsü Endüstri Mühendisliği Anabilim Dalında Yüksek Lisans Tezi. Karabük.
12. IBM. (2019). What is Quantum Computing? IBM, https://www.research.ibm.com/ibm-q/learn/what-is-quantum-computing/ Access:13.11.2023
13. IBM (International Business Machines), (2016). The Cognitive Advantage Insights from Early Adopters on Driving Business Value. Access: https://www.slideshare.net/DiegoDiaz49/the-cognitive-advantage-insights- from-early-adopters- on-driving-business-value-ibm Laszkiewicz, A. and Kalinska-Kula, M. (2023). Virtual Influencers as An Emerging Marketing Theory: A Systematic Literature Review. International Journal of Consumer Studies, 47(6), 2479-2494. doi:10.1111/ijcs.12956
14. Lauglin, S. (2017). The Future of Trend Prediction Will Come from Tech Innovators, Not Fashion Designers. Access: https://qz.com/1061405/the-future-of-trend- prediction-will-come- from-tech-innovators-not-fashion-designers/
15. Lu, Y. (2021). Application of Artificial Intelligence in Clothing Production. Advances in Social Science, Education and Humanities Research, volume 638, Proceedings of the 2021 International Conference on Public Art and Human Development (ICPAHD 2021).
16. Luce, L. (2019). Artificial Intelligence for Fashion. New York: A press - Springer Nature.
17. Marchetti, F. (2019). How A.I. is Shaping Fashion. CNBC, March 6
18. Mazza, V. (2018). Artificial Intelligence and Fashion: Between Innovation and Creativity. Lexology, Nov. 16 https://www.lexology.com/library/detail.aspx?g=12304e5f- 33db-4615-998c- 1b27b17e3427 Access:13.11.2023
19. McKinsey & Company (2018). The State of Fashion 2019: A Year of Awakening. Access: https://www.mckinsey.com/industries/retail/our-insights/the-state-of- fashion- 2019-a-year-of-awakening Access: 15.11.2023
20. Mengyun, S. and Van Dyk, L. (2016). Using Artificial Intelligence to Analyze Fashion Trend. Hearts Magazine. Access:https://arxiv.org/pdf/2005.00986.pdf
21. Misischia, C. V., Poecze, F., Strauss, C. (2022). Chatbots in Customer Service: Their Relevance and Impact on Service Quality, Procedia Computer Science, Vol. 201, pp: 421-428.
22. Musariri, D. (2018). How Artificial Intelligence Is Transforming the Fashion Industry. May, NS Business, https://www.ns-businesshub.com/transport/the- adaptation- of-artificial-intelligence-within-the-business-of-fashion/ Access:06.02.2024
23. Nayak, R. and Padhye, R. (2018). Artificial Intelligence and Its Application in The Apparel Industry, in Automation in Garment Manufacturing. Amsterdam, The Netherlands: Elsevier, pp: 109-138.
24. OECD. (2019). Going Digital: Shaping Policies, Improving Lives. Paris: OECD Publishing https://doi.org/10.1787/9789264312012-en Access:13.11.2023
25. OECD. (2019). Artificial Intelligence in Society. Paris: OECD Publishing https://www.oecd.org/publications/artificial-intelligence-in-society-eedfee77- en.htm Access:13.11.2023
26. OpenAI. (2021). DALL-E: Creating Images from Text. Access: https://openai.com/research/dall-e https://openai.com/blog/chatgpt/
27. Öztemel, E. (2020). Yapay Zeka ve İnsanlığın Geleceği. Bilişim Teknolojileri ve İletişim: Birey ve Toplum Güvenliği, DOI: 10.53478/TUBA.2020.011
28. Pupillo, M. (2019). Artificial Intelligence and The Fashion Industry, Department of Economics and Finance Cattedra Chair in Introduction to Business Economics, LUISS, Access: http://tesi.luiss.it/25378/1/212661_PUPILLO_MARIANNA.pdf
29. Ramirez, R. (2018). Artificial Intelligence and The Apparel Industry. The Innovation Issue, ASI, Sept. 28 https://www.asicentral.com/news/web- exclusive/september- 2018/artificial-intelligence-and-the-apparel-industry/ Access:13.11.2023
30. Rudolph, J., Tan, S. and Tan, S. (2023). ChatGPT: Bullshit Spewer or the End of Traditional Assessments in Higher Education? Journal of Applied Learning & Teaching, 6(1), pp: 1-22.
31. Segura, A. (2018). Artificial Intelligence in Fashion Retail. The Fashion Retailer Blog. April 30, https://fashionretail.blog/2018/04/30/artificial-intelligence-in-fashion/ Access: 18.11.2023
32. Sennaar, K. (2019). AI in Fashion-Present and Future Applications, https://emerj.com/ai- sector-overviews/ai-in-fashion-applications/ Access:13.11.2023
33. Siegel, J. (2023). The Art of Prompt: How to Get the Best Out of Generative AI. Microsoft.com. Access: https://news.microsoft.com/source/features/ai/the-art- of-the-prompt-how-to-get-the-best-out- of-generative-ai/
34. TİM. (2023). İhracat 2023 raporu, Türkiye İhracatçılar Meclisi İhracat 2023 Raporu, TİM Ekonomik Araştırmalar Şubesi. Access: 12.11.2023 https://www.tim.org.tr/files/downloads/Strateji_Raporlari/TIM_Ihracat_2023_ Raporu.pdf
35. Toorajipour, R., Sohrabpour, V., Nazarpour, A., Oghazi, P. and Fischl, M. (2021). Artificial intelligence in Supply Chain Management: A Systematic Literature Review, The Journal of Business Research, Vol. 122, January, pp: 502-517.
36. WGSN. (2023). Accurately Invest for Future Consumer Demand. Access: https://www.wgsn.com/en/trading/trendcurve
37. WGSN. (2023). Data and Analytics Powering Best-In-Class Trend Forecasting Services. Access: https://www.wgsn.com/en/wgsn/data
38. Wong W. K., (2019). Artificial intelligence on fashion and textiles. Proceedings of the Artificial Intelligence on Fashion and Textiles (AIFT) Conference 2018 (Editor). Springer https://www.cnbc.com/video/2019/03/06/yoox-net-a-porters-federico- marchetti-on- how-ai-is-shaping-fashion.html Access: 06.02.2024