Moda Sektörü ve Yapay Zeka Uygulamaları

Yıl 2024, Cilt: 14 Sayı: 4, 1100 - 1122, 31.12.2024

Özlem Kaya , Serpil Aytaç

https://doi.org/10.18074/ckuiibfd.1520744

Öz

Yapay zeka, uzun süredir moda sektörünün farklı aşamalarında kullanılan teknolojilerden biridir. Son dönemlerde özellikle ChatGPT ve Midjourney gibi yeni yapay zeka araçlarının ortaya çıkmasıyla moda sektörü, bu uygulamaların merkezlerinden biri haline gelmeye başlamıştır. Sektörün yapay zeka uygulamalarını kullanma noktasındaki tablosu modanın gündeminde olan yapay zekanın belki de modanın bile geleceğini çizecek teknoloji olabileceği konusundaki fikirleri güçlendirmiştir.
Yapay zeka teknolojileri moda sektöründe farklı alanlarda kullanılabilmektedir. Bu alanda özellikle moda tasarımında süreç ve yöntemlerinde fayda sağlamaktadır. Yapay zeka teknolojileri moda sektöründe tasarım süreci, talep tahmini, seçim (tercih belirleme), ve iletişim gibi alanlarda daha yoğun olarak kullanılmaktadır. Sektöre sunduğu avantajlar ile son dönemlerin en sık tartışılan konularından biri olan yapay zeka uygulamaları günümüzün en önemli konularından biri olmayı başarmıştır. Bu bağlamda bu makalede özellikle sektörde kullanılan yapay zeka uygulamalarına yer verilmiş ve ChatGPT ile örnek model analizleri yapılmıştır. Bu kapsamda çalışma ile yapay zeka uygulamalarının moda sektöründeki durumunun ortaya konması amaçlanmış ve bazı örnekler sunularak sektöre sunduğu avantajlar üzerinde durulmuştur.

Anahtar Kelimeler

Moda tasarımı,, teknoloji,, yapay zeka,, ChatGPT

Etik Beyan

Makale için Etik Kurul Onayı gerekmemektedir.

Destekleyen Kurum

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Proje Numarası

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Teşekkür

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Fashion Sector and Artificial Intelligence Applications

Öz

Artificial intelligence is one of the technologies that has been used in different stages of the fashion sector for a long time. Recently, with the emergence of new artificial intelligence tools such as ChatGPT and Midjourney, the fashion sector has begun to become one of the centers of these applications. The industry's picture of using artificial intelligence applications has strengthened the idea that artificial intelligence, which is on the agenda of fashion, may be the technology that will draw the future of fashion.
Artificial intelligence technologies can be used in different areas in the fashion sector. In this field, it provides benefits in its processes and methods, especially in fashion design. Artificial intelligence technologies are used more intensively in the fashion sector in areas such as the design process, demand forecasting, selection (preference determination), and communication. Artificial intelligence applications, which have been one of the most frequently discussed topics of recent times with the advantages they offer to the sector, have managed to become one of the most important topics of today. In this context, in this article, artificial intelligence applications used in the sector are included and sample model analyzes are made with ChatGPT. In this context, the study aimed to reveal the situation of artificial intelligence applications in the fashion sector and emphasized the advantages it offers to the sector by presenting some examples.

Anahtar Kelimeler

Fashion design,, technology,, artificial intelligence,, ChatGPT

Proje Numarası

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Kaynakça

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