Social Capital Based on Norms, Trust and Social Networks In The Leading Tourism Countries

Öz

There is a very comprehensive research area within different disciplines related to social capital. The main purpose of the study is to answer whether social capital, which is compesed of norms, trust and social networks, causes a differentiation among the leading tourism destinations in the world. In this research, the fifth and sixth waves prepared by World Values Survey Association as secondary data were used. The findings acquired by descriptive analysis are interpreted in the context of each country. According to the results, it is found that the social capital level of the leading tourism destinations is not high and there is no a remarkable difference among the leading tourism destinations in the context of social capital

Anahtar Kelimeler

• Social Capital, Norms, Trust, Social Networks, Tourism

Turizmde Önde Gelen Ülkelerde Normlar, Güven ve Sosyal Ağlar Temelinde Sosyal Sermaye

Öz

Sosyal sermaye ile ilişkili olarak farklı disiplinler içerisinde çok geniş bir alanı kapsayan araştırma alanı bulunmaktadır. Çalışmanın temel amacı; normlar, güven ve sosyal ağlar bileşiminin bir ürünü olan sosyal sermayenin, dünya sıralamasında ön sıralarda yer alan turizm destinasyonları bağlamında bir farklılaşmaya neden olup olmadığı sorusuna cevap aramaktır. Araştırmada, Dünya Değerler Araştırması Birliği’nin Beşinci Dalga ve Altıncı Dalga verilerinden yararlanılmıştır. Betimsel analiz yöntemi ile elde edilen bulgular, ülkeler bazında yorumlanmıştır. Bu bağlamda, turist sayısı açısından dünya sıralamasında önde yer alan ülkelerin sosyal sermaye düzeyinin yüksek olmadığı ve sosyal sermayenin bu ülkeler arasında önemli bir farklılaşmaya yol açmadığı sonucuna ulaşılmıştır

Anahtar Kelimeler

• Sosyal Sermaye, Normlar, Güven, Sosyal Ağlar, Turizm

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