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A Bibliometric Analysis of Public Relations Models

Yıl 2020, , 105 - 132, 30.07.2020

Zuhal Gök Demir Fulya Erendağ Sümer Çiğdem Karakaya

https://doi.org/10.26650/CONNECTIST2020-0015

Öz

The aim of the study is to reveal the trends in the field of public relations by examining the topic of ‘public relations models’ in order to capture the variation in public relations practice. Bibliometric analysis has been chosen as the methodology in this study to show publishing patterns as it finds out the stream of knowledge and the development of literature in a specific discipline. Data used in this research were collected from Thomson Reuters Web of Science Database. By selecting the topic of ‘public relations model’ in the search button, 595 studies were investigated within the context of institution and country collaboration, co-citation network analysis, co-word network analysis and citation burst. In order to perform these network analyses, the CiteSpace II software package has been used. The findings suggest that the USA as a country, universities in the USA as institutions and academics from the USA as author collaboration are found to be the top ranked items by centrality on the topic of public relations models. Grunig and Grunig’s (2002) paper on public relations and communication models is found to have the strongest citation burst as expected. The most investigated research topics are global flux, the blog-mediated crisis communication model, and stakeholder relationship.

Anahtar Kelimeler

Public relations public relations models Grunig bibliometric analysis CiteSpace II

Destekleyen Kurum

The authors declared that this study has received no financial support.

Kaynakça

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  • Balta-Peltekoğlu, F., & Tozlu, E. (2018). The bibliometric profile of articles written by female authors in the field of public relations at refereed journals of communicatıon faculties in Turkey. Marmara Üniversitesi Kadın ve Toplumsal Cinsiyet Araştırmaları Dergisi, 2(2), 55-65. https://doi.org/10.26695/mukatcad.2018.17
  • Berger, B. K. (1999). The Halcion affair: Public relations and the construction of ideological world view. Journal of Public Relations Research, 11, 188-189. https://doi.org/10.1207/s1532754xjprr1103_01
  • Bordia, P., Hobman, E., Jones, E., Gallois, C., & Callan, V. J. (2004). Uncertainty during organizational change: types, consequences, and management strategies. Journal of Business and Psychology, 18(4), 507–532. https://doi. org/10.1023/B:JOBU.0000028449.99127.f7
  • Borgman, C. L., & Rice, R. E. (1992). The convergence of information science and communication: a bibliometric analysis. Journal of The American Society for Information Science, 43(6), 397-411. https://doi.org/10.1002/ (SICI)1097-4571(199207)43:6<397::AID-ASI1>3.0.CO;2-M
  • Botan, C. H., & Hazelton, V. (2006). Public relations in a new age. In C. H. Botan, & V. Hazelton (Eds.), Public relations theory II (pp. 1-18). Mahwah, NJ: Lawrence Erlbaum Associates.
  • Buhmann, A., Ihlen, Ø., & Aaen-Stockdale, C. (2019). Connecting the dots: A bibliometric review of Habermasian theory in public relations research. Journal of Communication Management, 23(4), 444-467. https://doi. org/10.1108/JCOM-12-2018-0127
  • Cancel A. E., Cameron G. T., Sallot L. M., & Mitrook M. A (1997). It depends: A contingency theory of accommodation in public relations. Journal of Public Relations Research, 9(1), 31-63. https://doi.org/10.1207/ s1532754xjprr0901_02
  • Chen, C., Song, Y., Yuan, X. & Zhang, J. (2008). The thematic and citation landscape of data and knowledge engineering (1985–2007). Data & Knowledge Engineering, 67, 234–259.
  • Chen, C. (2006). CiteSpace II: detecting and visualizing emerging trends and transient patterns in scientific literature. Journal of The American Society For Information Science and Technology, 57(3):359–377. DOI: 10.1002/asi.20317
  • Chen, C., Fu, X., & Chang, C. Y. (2017). A terms mining and clustering technique for surveying network and content analysis of academic groups exploration. Cluster Computing, 20(1), 43-52. https://doi.org/10.1007/ s10586-016-0711-5.
  • Chen, C., Ibekwe-SanJuan, F., & Hou, J. (2010). The structure and dynamics of cocitation clusters: a multiple-perspective cocitation analysis. Journal of The American Society for Information Science and Technology, 61(7), 1386-1409.
  • Chen, N., & Culbertson, H. M. (1992). Two contrasting approaches of government public relations in Mainland China. Public Relations Quarterly, 37(3), 36-41. Retrieved from https://search.proquest.com/openview/5438b cbfdc6bd08cd96d0e56aa9da6ce/1?cbl=49209&pq-origsite=gscholar
  • Pujol M., Matilla K., & Hernandez S. (2018). Strategy and public relations: Bibliometric comparative study. Revista Latina de Comunicacion Social, 73, 748-764. https://doi.org/10.0.16.89/RLCS-2018-1280en
  • Cooper-Chen, A., & Kaneshige, M. (1996). Public relations practice in Japan: Beginning again for the first time. In H. M. Culbertson, & N. Chen (Eds.), International Public Relations. A Comparative Analysis (pp. 223-237). Mahwah, NJ: Lawrence Erlbaum Associates, Inc.
  • Curtin, P. A., & Gaither, T. K. (2005). Privileging identity, difference, and power: The circuit of culture as a basis for public relations theory. Journal of Public Relations Research, 17(2), 91-115. https://doi.org/10.1207/ s1532754xjprr1702_3
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Halkla İlişkiler Modellerinin Bibliyometrik Analizi

Yıl 2020, , 105 - 132, 30.07.2020

Zuhal Gök Demir Fulya Erendağ Sümer Çiğdem Karakaya

https://doi.org/10.26650/CONNECTIST2020-0015

Öz

Bu çalışmanın amacı, halkla ilişkiler alanındaki değişimi göstermek amacıyla ‘halkla ilişkiler modelleri’ konusunu inceleyerek halkla ilişkiler alanındaki eğilimleri ortaya koymaktır. Bu çalışmada yayın örüntülerini göstermek için, belirli bir disiplinde bilgi akışını ve literatürün gelişimini ortaya koyan bibliometrik analiz, metodoloji olarak seçilmiştir. Bu araştırmada kullanılan veriler Thomson Reuters Web of Science Veritabanından toplanmıştır. Bu bağlamda, arama motoruna ‘halkla ilişkiler modeli’ kavramı yazılarak, kurum ve ülke işbirliği, ortak atıf ağ analizi, ortak kelime ağ analizi ve atıf patlaması bağlamında 595 çalışma incelenmiştir. Bu ağ analizini gerçekleştirmek için Citespace II yazılım paketi kullanılmıştır. Araştırma bulgularına göre ülke olarak ABD, kurum olarak ABD'deki üniversiteler ve yazar işbirliği olarak ABD'den akademisyenler halkla ilişkiler modelleri konusunda merkeziyete göre en üst sırada yer almaktadır. Beklenildiği üzere Grunig ve Grunig’in (2002) halkla ilişkiler ve iletişim modelleri üzerine yaptıkları çalışmaları en yüksek atıf patlamasına sahip çalışma olarak bulunmuştur. Ayrıca en çok araştırılan araştırma konuları sırasıyla küresel değişim, blog aracılı kriz iletişim modeli ve paydaş ilişkileri olarak tespit edilmiştir.

Anahtar Kelimeler

Halkla ilişkiler halkla ilişkiler modelleri Grunig bibliyometrik analiz CiteSpace II

Kaynakça

  • Alanazi, A. (1996). Public relations in the Middle East: The case of Saudi Arabia. In H. M. Culbertson, & N. Chen (Eds.), International public relations. A comparative analysis (pp. 239–256). Mahwah, NJ: Lawrence Erlbaum Associates, Inc.
  • Balta-Peltekoğlu, F., & Tozlu, E. (2018). The bibliometric profile of articles written by female authors in the field of public relations at refereed journals of communicatıon faculties in Turkey. Marmara Üniversitesi Kadın ve Toplumsal Cinsiyet Araştırmaları Dergisi, 2(2), 55-65. https://doi.org/10.26695/mukatcad.2018.17
  • Berger, B. K. (1999). The Halcion affair: Public relations and the construction of ideological world view. Journal of Public Relations Research, 11, 188-189. https://doi.org/10.1207/s1532754xjprr1103_01
  • Bordia, P., Hobman, E., Jones, E., Gallois, C., & Callan, V. J. (2004). Uncertainty during organizational change: types, consequences, and management strategies. Journal of Business and Psychology, 18(4), 507–532. https://doi. org/10.1023/B:JOBU.0000028449.99127.f7
  • Borgman, C. L., & Rice, R. E. (1992). The convergence of information science and communication: a bibliometric analysis. Journal of The American Society for Information Science, 43(6), 397-411. https://doi.org/10.1002/ (SICI)1097-4571(199207)43:6<397::AID-ASI1>3.0.CO;2-M
  • Botan, C. H., & Hazelton, V. (2006). Public relations in a new age. In C. H. Botan, & V. Hazelton (Eds.), Public relations theory II (pp. 1-18). Mahwah, NJ: Lawrence Erlbaum Associates.
  • Buhmann, A., Ihlen, Ø., & Aaen-Stockdale, C. (2019). Connecting the dots: A bibliometric review of Habermasian theory in public relations research. Journal of Communication Management, 23(4), 444-467. https://doi. org/10.1108/JCOM-12-2018-0127
  • Cancel A. E., Cameron G. T., Sallot L. M., & Mitrook M. A (1997). It depends: A contingency theory of accommodation in public relations. Journal of Public Relations Research, 9(1), 31-63. https://doi.org/10.1207/ s1532754xjprr0901_02
  • Chen, C., Song, Y., Yuan, X. & Zhang, J. (2008). The thematic and citation landscape of data and knowledge engineering (1985–2007). Data & Knowledge Engineering, 67, 234–259.
  • Chen, C. (2006). CiteSpace II: detecting and visualizing emerging trends and transient patterns in scientific literature. Journal of The American Society For Information Science and Technology, 57(3):359–377. DOI: 10.1002/asi.20317
  • Chen, C., Fu, X., & Chang, C. Y. (2017). A terms mining and clustering technique for surveying network and content analysis of academic groups exploration. Cluster Computing, 20(1), 43-52. https://doi.org/10.1007/ s10586-016-0711-5.
  • Chen, C., Ibekwe-SanJuan, F., & Hou, J. (2010). The structure and dynamics of cocitation clusters: a multiple-perspective cocitation analysis. Journal of The American Society for Information Science and Technology, 61(7), 1386-1409.
  • Chen, N., & Culbertson, H. M. (1992). Two contrasting approaches of government public relations in Mainland China. Public Relations Quarterly, 37(3), 36-41. Retrieved from https://search.proquest.com/openview/5438b cbfdc6bd08cd96d0e56aa9da6ce/1?cbl=49209&pq-origsite=gscholar
  • Pujol M., Matilla K., & Hernandez S. (2018). Strategy and public relations: Bibliometric comparative study. Revista Latina de Comunicacion Social, 73, 748-764. https://doi.org/10.0.16.89/RLCS-2018-1280en
  • Cooper-Chen, A., & Kaneshige, M. (1996). Public relations practice in Japan: Beginning again for the first time. In H. M. Culbertson, & N. Chen (Eds.), International Public Relations. A Comparative Analysis (pp. 223-237). Mahwah, NJ: Lawrence Erlbaum Associates, Inc.
  • Curtin, P. A., & Gaither, T. K. (2005). Privileging identity, difference, and power: The circuit of culture as a basis for public relations theory. Journal of Public Relations Research, 17(2), 91-115. https://doi.org/10.1207/ s1532754xjprr1702_3
  • Cutlip, S., Center, A., & Broom, G. (1994). Effective Public Relations. New Jersey, NJ: Prentice Hall International Edit.
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  • Ehling, W. P. (1992). Estimating the value of public relations and communication to an organisation. In J. E. Grunig (Ed.), Excellence in Public Relations and Communication Management (pp. 617-638). Hillsdale, NJ: Laurence Erlbaum Associates.
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  • Li, J., Reniers, G., Cozzani, V., & Khan, F. (2017). A bibliometric analysis of peer-reviewed publications on domino effects in the process industry. Journal of Loss Prevention in the Process Industries, 49, 103-110.
  • Liu, B. F., & Horsley, J. S. (2007). The government communication decision wheel: Toward a public relations model for the public sector. Journal of Public Relations Research, 19(4), 377-393. https://doi.org/10.1080/10627260701402473
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Toplam 82 adet kaynakça vardır.

Ayrıntılar

Birincil Dil İngilizce
Konular İletişim ve Medya Çalışmaları
Bölüm Araştırma Makaleleri
Yazarlar

Zuhal Gök Demir Bu kişi benim 0000-0001-6489-3125

Fulya Erendağ Sümer Bu kişi benim 0000-0002-5655-4542

Çiğdem Karakaya Bu kişi benim 0000-0002-1172-0973

Yayımlanma Tarihi 30 Temmuz 2020
Gönderilme Tarihi 28 Ocak 2020
Yayımlandığı Sayı Yıl 2020

Kaynak Göster

APA Gök Demir, Z., Erendağ Sümer, F., & Karakaya, Ç. (2020). A Bibliometric Analysis of Public Relations Models. Connectist: Istanbul University Journal of Communication Sciences(58), 105-132. https://doi.org/10.26650/CONNECTIST2020-0015
AMA Gök Demir Z, Erendağ Sümer F, Karakaya Ç. A Bibliometric Analysis of Public Relations Models. Connectist: Istanbul University Journal of Communication Sciences. Temmuz 2020;(58):105-132. doi:10.26650/CONNECTIST2020-0015
Chicago Gök Demir, Zuhal, Fulya Erendağ Sümer, ve Çiğdem Karakaya. “A Bibliometric Analysis of Public Relations Models”. Connectist: Istanbul University Journal of Communication Sciences, sy. 58 (Temmuz 2020): 105-32. https://doi.org/10.26650/CONNECTIST2020-0015.
EndNote Gök Demir Z, Erendağ Sümer F, Karakaya Ç (01 Temmuz 2020) A Bibliometric Analysis of Public Relations Models. Connectist: Istanbul University Journal of Communication Sciences 58 105–132.
IEEE Z. Gök Demir, F. Erendağ Sümer, ve Ç. Karakaya, “A Bibliometric Analysis of Public Relations Models”, Connectist: Istanbul University Journal of Communication Sciences, sy. 58, ss. 105–132, Temmuz 2020, doi: 10.26650/CONNECTIST2020-0015.
ISNAD Gök Demir, Zuhal vd. “A Bibliometric Analysis of Public Relations Models”. Connectist: Istanbul University Journal of Communication Sciences 58 (Temmuz 2020), 105-132. https://doi.org/10.26650/CONNECTIST2020-0015.
JAMA Gök Demir Z, Erendağ Sümer F, Karakaya Ç. A Bibliometric Analysis of Public Relations Models. Connectist: Istanbul University Journal of Communication Sciences. 2020;:105–132.
MLA Gök Demir, Zuhal vd. “A Bibliometric Analysis of Public Relations Models”. Connectist: Istanbul University Journal of Communication Sciences, sy. 58, 2020, ss. 105-32, doi:10.26650/CONNECTIST2020-0015.
Vancouver Gök Demir Z, Erendağ Sümer F, Karakaya Ç. A Bibliometric Analysis of Public Relations Models. Connectist: Istanbul University Journal of Communication Sciences. 2020(58):105-32.