Halkla İlişkiler Modellerinin Bibliyometrik Analizi

Öz

Bu çalışmanın amacı, halkla ilişkiler alanındaki değişimi göstermek amacıyla ‘halkla ilişkiler modelleri’ konusunu inceleyerek halkla ilişkiler alanındaki eğilimleri ortaya koymaktır. Bu çalışmada yayın örüntülerini göstermek için, belirli bir disiplinde bilgi akışını ve literatürün gelişimini ortaya koyan bibliometrik analiz, metodoloji olarak seçilmiştir. Bu araştırmada kullanılan veriler Thomson Reuters Web of Science Veritabanından toplanmıştır. Bu bağlamda, arama motoruna ‘halkla ilişkiler modeli’ kavramı yazılarak, kurum ve ülke işbirliği, ortak atıf ağ analizi, ortak kelime ağ analizi ve atıf patlaması bağlamında 595 çalışma incelenmiştir. Bu ağ analizini gerçekleştirmek için Citespace II yazılım paketi kullanılmıştır. Araştırma bulgularına göre ülke olarak ABD, kurum olarak ABD'deki üniversiteler ve yazar işbirliği olarak ABD'den akademisyenler halkla ilişkiler modelleri konusunda merkeziyete göre en üst sırada yer almaktadır. Beklenildiği üzere Grunig ve Grunig’in (2002) halkla ilişkiler ve iletişim modelleri üzerine yaptıkları çalışmaları en yüksek atıf patlamasına sahip çalışma olarak bulunmuştur. Ayrıca en çok araştırılan araştırma konuları sırasıyla küresel değişim, blog aracılı kriz iletişim modeli ve paydaş ilişkileri olarak tespit edilmiştir.

Anahtar Kelimeler

• Halkla ilişkiler
• halkla ilişkiler modelleri
• Grunig
• bibliyometrik analiz
• CiteSpace II

A Bibliometric Analysis of Public Relations Models

Öz

The aim of the study is to reveal the trends in the field of public relations by examining the topic of ‘public relations models’ in order to capture the variation in public relations practice. Bibliometric analysis has been chosen as the methodology in this study to show publishing patterns as it finds out the stream of knowledge and the development of literature in a specific discipline. Data used in this research were collected from Thomson Reuters Web of Science Database. By selecting the topic of ‘public relations model’ in the search button, 595 studies were investigated within the context of institution and country collaboration, co-citation network analysis, co-word network analysis and citation burst. In order to perform these network analyses, the CiteSpace II software package has been used. The findings suggest that the USA as a country, universities in the USA as institutions and academics from the USA as author collaboration are found to be the top ranked items by centrality on the topic of public relations models. Grunig and Grunig’s (2002) paper on public relations and communication models is found to have the strongest citation burst as expected. The most investigated research topics are global flux, the blog-mediated crisis communication model, and stakeholder relationship.

Anahtar Kelimeler

• Public relations
• public relations models
• Grunig
• bibliometric analysis
• CiteSpace II

Kaynakça

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