DİJİTAL SAĞLIK DİPLOMASİSİ: ÇİN ANKARA BÜYÜKELÇİLİĞİ’NİN COVİD-19 SÜRECİNDEKİ TWITTER PLATFORMU STRATEJİLERİ

Öz

Bu çalışma, Covid-19 pandemisi sürecinde Çin Halk Cumhuriyeti’nin Ankara Büyükelçiliği tarafından yürütülen dijital sağlık diplomasisini incelemektedir. Dijital sağlık diplomasisi, küresel sağlık krizlerinde bilgi paylaşımını hızlandırma, iş birliklerini güçlendirme ve toplumu bilinçlendirme amacıyla dijital teknolojilerin kullanılmasını kapsar. Literatürde, dijital diplomasi, özellikle acil durumlarda uluslararası iş birliği ve halk bilgilendirmesi açısından önemli görülmektedir ve büyükelçiliklerin dijital platformları kullanımı stratejik bir alan olarak öne çıkar. Bu çalışma, 31.12.2019-31.12.2020 tarihleri arasında Çin Ankara Büyükelçiliği’nin Twitter üzerinden gerçekleştirdiği faaliyetleri içerik analizi yöntemiyle incelemektedir. Bulgular, büyükelçiliğin stratejisinin bilgilendirme, sağlık iş birliği ve imaj oluşturma odaklı olduğunu göstermektedir. Paylaşımlar genellikle Çin medyası ve Dünya Sağlık Örgütü içeriklerine atıfta bulunmuştur. Türkiye’deki sağlık, dışişleri ve içişleri bakanlıklarıyla sınırlı iletişim kurulurken, mention kullanımı düşük kalmış; paylaşımlar Türkçe yapılmış ancak yönlendirmeler Çin medyasına olmuştur. Bu stratejik eksiklik, hedef kitle ile etkili iletişimi sınırlamaktadır. Dijital sağlık diplomasisi, Çin’in Türkiye ile olan sağlık diplomasisi bağlamında kriz dönemlerinde etkili bir araç olarak uluslararası iş birliğini güçlendirmiştir. Çalışma, dijital sağlık diplomasisinin modern diplomasi pratiğinde nasıl merkezi bir rol oynadığını ve küresel sağlık sorunlarına karşı nasıl önemli bir strateji oluşturduğunu vurgulamaktadır.

Anahtar Kelimeler

• Çin Ankara Büyükelçiliği
• Covid-19 pandemisi
• Dijital sağlık diplomasisi
• Twitter

DIGITAL HEALTH DIPLOMACY: TWITTER PLATFORM STRATEGIES OF THE CHINESE EMBASSY IN ANKARA DURING THE COVID-19 PANDEMIC

Öz

This study examines the digital health diplomacy undertaken by the Embassy of the People's Republic of China in Ankara during the Covid-19 pandemic. Digital health diplomacy refers to the development of digital technologies to accelerate information sharing, strengthen cooperation, and raise public awareness during global health crises. In the literature, digital diplomacy is seen as important for international cooperation and public information, especially in emergencies, and the use of digital platforms by embassies stands out as a strategic domain. It examines the Chinese Embassy’s Twitter activity between 31.12.2019-31.12.2020 using content analysis. The findings show that the embassy's strategy is focused on information, health cooperation and image building. Posts often referenced Chinese media and the World Health Organization content. While there was limited communication with the Turkish ministries of health, foreign affairs and interior, the use of mentions was low; and although tweets were in Turkish, they directed audiences toward Chinese media sources. This strategic deficiency limited effective communication with the target audience. In the context of China's health diplomacy with Turkey, digital health diplomacy has strengthened international cooperation as an effective tool during crisis periods. The study shows how digital health diplomacy plays a central role in modern diplomacy practice and how it is an important strategy to address global health challenges.

Anahtar Kelimeler

• Chinese Embassy in Ankara
• Covid-19 pandemic
• Digital health diplomacy
• Twitter

Kaynakça

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