ÇEVRİMİÇİ ALIŞVERİŞ BAĞLAMINDA TÜKETİCİLER TARAFINDAN ALGILANAN GİZLİLİK ENDİŞESİNİN KİŞİSEL BİLGİ KORUMA DAVRANIŞINA ETKİSİ

Mutlu Yüksel Avcılar; Nuriye Güreş; Sıddık Bozkurt; Mehmet Fatih Açar

doi:10.35379/cusosbil.998460

ÇEVRİMİÇİ ALIŞVERİŞ BAĞLAMINDA TÜKETİCİLER TARAFINDAN ALGILANAN GİZLİLİK ENDİŞESİNİN KİŞİSEL BİLGİ KORUMA DAVRANIŞINA ETKİSİ

Öz

Çevrimiçi alışveriş kapsamında, işletmeler mal ve hizmetlerini geliştirebilmek ve rekabet avantajı sağlayabilmek için tüketicilerin kişisel bilgilerine ihtiyaç duymaktadır. Diğer yandan, tüketiciler çevrimiçi alışveriş işlemlerinde, paylaştıkları kişisel bilgilerin kötüye kullanılma olasılığı nedeniyle oluşabilecek gizlilik sorunları (ihlalleri) ile ilgili endişe ve korkuya kapılabilmektedir. Bu endişe ve korkuya bağlı olarak tüketiciler; çevrimiçi faaliyetlerde bulunan işletmelerin talep ettikleri bilgileri çarpıtarak verme, talep edilen bilgileri vermemek için alışveriş işlemlerini iptal etme veya bilgi istemeyen başka sitelerden alışveriş yapma gibi kişisel bilgilerini korumaya yönelik davranışlarda bulunabilmektedir. Bu kapsamda çalışmanın amacı, tüketicilerin algıladıkları çevrimiçi gizlilik endişesinin, finansal kayıp ve itibar kaybı korkusu aracılığıyla, kişisel bilgi koruma davranışı üzerindeki etkisini tespit etmektir. Araştırma sürecinde, 154 üniversite öğrencisinden çevrimiçi anket tekniğiyle elde edilen veriler, Yapısal Eşitlik Modelinden yararlanılarak analiz edilmiştir. Analiz sonucuna göre, tüketicilerin algıladıkları çevrimiçi gizlilik endişesinin finansal kayıp ve itibar kaybı korkusu aracılığıyla, kişisel bilgi koruma davranışını etkilediği tespit edilmiştir. Ayrıca, itibar kaybı korkusunun finansal kayıp korkusuna göre, kişisel bilgi koruma davranışı üzerinde daha yüksek düzeyde etkiye sahip olduğu belirlenmiştir. Çalışma sonuçlarının genel olarak, literatüre, araştırmacılara ve karar alıcılara katkı sağlaması beklenmektedir.

Anahtar Kelimeler

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Ayrıntılar

Birincil Dil

Türkçe

Konular

-

Bölüm

Araştırma Makalesi

Yazarlar

Mutlu Yüksel Avcılar ^*
0000-0001-5621-2377
Türkiye

Nuriye Güreş
0000-0002-0149-8301
Türkiye

Sıddık Bozkurt
0000-0002-3985-5925
Türkiye

Mehmet Fatih Açar
0000-0001-5459-093X
Türkiye

Yayımlanma Tarihi

31 Aralık 2021

Gönderilme Tarihi

21 Eylül 2021

Kabul Tarihi

14 Aralık 2021

Yayımlandığı Sayı

Yıl 2021 Cilt: 30 Sayı: 3

DOI

https://doi.org/10.35379/cusosbil.998460

IZ

https://izlik.org/JA79LB66EM

Kaynak Göster

RIS / Bibtex

APA

Avcılar, M. Y., Güreş, N., Bozkurt, S., & Açar, M. F. (2021). ÇEVRİMİÇİ ALIŞVERİŞ BAĞLAMINDA TÜKETİCİLER TARAFINDAN ALGILANAN GİZLİLİK ENDİŞESİNİN KİŞİSEL BİLGİ KORUMA DAVRANIŞINA ETKİSİ. Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 30(3), 181-197. https://doi.org/10.35379/cusosbil.998460

AMA

1.Avcılar MY, Güreş N, Bozkurt S, Açar MF. ÇEVRİMİÇİ ALIŞVERİŞ BAĞLAMINDA TÜKETİCİLER TARAFINDAN ALGILANAN GİZLİLİK ENDİŞESİNİN KİŞİSEL BİLGİ KORUMA DAVRANIŞINA ETKİSİ. Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi. 2021;30(3):181-197. doi:10.35379/cusosbil.998460

Chicago

Avcılar, Mutlu Yüksel, Nuriye Güreş, Sıddık Bozkurt, ve Mehmet Fatih Açar. 2021. “ÇEVRİMİÇİ ALIŞVERİŞ BAĞLAMINDA TÜKETİCİLER TARAFINDAN ALGILANAN GİZLİLİK ENDİŞESİNİN KİŞİSEL BİLGİ KORUMA DAVRANIŞINA ETKİSİ”. Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi 30 (3): 181-97. https://doi.org/10.35379/cusosbil.998460.

EndNote

Avcılar MY, Güreş N, Bozkurt S, Açar MF (01 Aralık 2021) ÇEVRİMİÇİ ALIŞVERİŞ BAĞLAMINDA TÜKETİCİLER TARAFINDAN ALGILANAN GİZLİLİK ENDİŞESİNİN KİŞİSEL BİLGİ KORUMA DAVRANIŞINA ETKİSİ. Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi 30 3 181–197.

IEEE

[1]M. Y. Avcılar, N. Güreş, S. Bozkurt, ve M. F. Açar, “ÇEVRİMİÇİ ALIŞVERİŞ BAĞLAMINDA TÜKETİCİLER TARAFINDAN ALGILANAN GİZLİLİK ENDİŞESİNİN KİŞİSEL BİLGİ KORUMA DAVRANIŞINA ETKİSİ”, Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, c. 30, sy 3, ss. 181–197, Ara. 2021, doi: 10.35379/cusosbil.998460.

ISNAD

Avcılar, Mutlu Yüksel - Güreş, Nuriye - Bozkurt, Sıddık - Açar, Mehmet Fatih. “ÇEVRİMİÇİ ALIŞVERİŞ BAĞLAMINDA TÜKETİCİLER TARAFINDAN ALGILANAN GİZLİLİK ENDİŞESİNİN KİŞİSEL BİLGİ KORUMA DAVRANIŞINA ETKİSİ”. Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi 30/3 (01 Aralık 2021): 181-197. https://doi.org/10.35379/cusosbil.998460.

JAMA

1.Avcılar MY, Güreş N, Bozkurt S, Açar MF. ÇEVRİMİÇİ ALIŞVERİŞ BAĞLAMINDA TÜKETİCİLER TARAFINDAN ALGILANAN GİZLİLİK ENDİŞESİNİN KİŞİSEL BİLGİ KORUMA DAVRANIŞINA ETKİSİ. Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi. 2021;30:181–197.

MLA

Avcılar, Mutlu Yüksel, vd. “ÇEVRİMİÇİ ALIŞVERİŞ BAĞLAMINDA TÜKETİCİLER TARAFINDAN ALGILANAN GİZLİLİK ENDİŞESİNİN KİŞİSEL BİLGİ KORUMA DAVRANIŞINA ETKİSİ”. Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, c. 30, sy 3, Aralık 2021, ss. 181-97, doi:10.35379/cusosbil.998460.

Vancouver

1.Mutlu Yüksel Avcılar, Nuriye Güreş, Sıddık Bozkurt, Mehmet Fatih Açar. ÇEVRİMİÇİ ALIŞVERİŞ BAĞLAMINDA TÜKETİCİLER TARAFINDAN ALGILANAN GİZLİLİK ENDİŞESİNİN KİŞİSEL BİLGİ KORUMA DAVRANIŞINA ETKİSİ. Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi. 01 Aralık 2021;30(3):181-97. doi:10.35379/cusosbil.998460

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Sosyal Mucit Academic Review

https://doi.org/10.54733/smar.1118974