GIDA ÜRÜNLERİNİN SÜRDÜRÜLEBİLİR TÜKETİMİ BAĞLAMINDA TÜKETİCİ TİPOLOJİSİ GELİŞTİRME ÇALIŞMASI

Yıl 2019, Cilt: 28 Sayı: 3, 73 - 90, 15.12.2019

Zeki Atıl Bulut , Feyza Tekinbaş Özkaya , Ali Naci Karabulut , Gülşah Atağan

https://doi.org/10.35379/cusosbil.645035

Cited By: 2

Öz

Dünya
nüfusundaki artışa bağlı olarak tüketimin de her geçen gün artması, doğal
kaynakların giderek daha verimli kullanılmasını gerektirmektedir. Böylece
önceleri daha çok üretimle ilgili bir kavram olan sürdürülebilirlik, bugün
tüketici davranışlarının da önemli bir belirleyicisi haline gelmeye
başlamıştır. Yapıları itibariyle doğal kaynak kullanımının oldukça fazla olduğu
gıdalar ise tüketimde sürdürülebilirliğin muhtemelen en önemli olduğu ürün
gruplarıdır. Tüketicilerin gıdalara yönelik tercih ve davranışlarını
sürdürülebilirlik yönünden incelemeyi ve tüketicileri bu davranışları bakımından
sınıflandırmayı amaçlayan bu çalışmada, üç farklı tüketici tipi tanımlanmıştır.
Analiz sonuçlarına göre tüketiciler altı sürdürülebilir gıda tüketimi davranışı
temel alınarak; kayıtsızlar, sürdürülebilirlik niyetlileri ve sürdürülebilirlik
öncüleri olarak bölümlendirilmiş ve her bir tüketici grubunun davranışsal ve
demografik özellikleri tanımlanmıştır. 

Anahtar Kelimeler

sürdürülebilir tüketim, gıda tüketimi, gıda israfı, tüketici tipolojisi

Destekleyen Kurum

Türkiye Ulusal Ajansı

Proje Numarası

2018-1-TR01-KA204-058739

Teşekkür

Bu çalışma, Türkiye Ulusal Ajansı tarafından Erasmus+ Programı Yetişkin Eğitimi Stratejik Ortaklıklar faaliyeti kapsamında desteklenen 2018-1-TR01-KA204-058739 numaralı “Assessing and Changing Adults’ Behaviour on Sustainable Consumption of Food (SUSCOF)” başlıklı projenin birinci çıktısı olan ihtiyaç analizi raporu temel alınarak hazırlanmıştır. Yazarlar Türkiye Ulusal Ajansı'na desteği için teşekkür etmektedir.

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