A RESEARCH ON DETERMINING THE ATTITUDES AND USAGE INTENTIONS REGARDING VIRTUAL REALITY APPLICATIONS IN TOURISM EDUCATION WITH THE TECHNOLOGY ACCEPTANCE MODEL

Öz

The way to gain sustainable competitive advantage in the tourism industry, which has a global feature and intense competition, passes through qualified service, that is, qualified personnel. Vocational tourism education is extremely important at the point of providing a qualified workforce. Also, considering the developing technologies and their integration into human life today, it is seen that utilizing new technologies in tourism education and carrying out the education processes in coordination with these technologies will increase the quality of tourism education and thus contribute to the training of the qualified workforce needed in the industry. As in other fields, one of the latest technologies used in tourism education is virtual reality technology. In this context, the main purpose of this study is to determine the adaptation processes of using virtual reality technology applications in the education process of students receiving tourism education at the undergraduate level and the factors affecting this process. For this purpose, the survey, which was created on the basis of the Technology Acceptance Model developed by Davis (1989), was applied to the students who received tourism education at the undergraduate level in the state universities in Izmir, and the obtained data were analyzed with the SPSS analysis program. In line with the findings obtained in the research; It was concluded that perceived ease of use, perceived usefulness and enjoyment dimensions had a statistically significant effect on attitude towards use, perceived usefulness and attitude towards use dimensions also had a statistically significant effect on behavioral intention.

Anahtar Kelimeler

• Tourism education
• Technology
• Virtual reality
• TAM
• Tourism

TEKNOLOJİ KABUL MODELİYLE TURİZM EĞİTİMİNDE SANAL GERÇEKLİK UYGULAMALARINA İLİŞKİN TUTUM VE KULLANIM NİYETLERİNİN BELİRLENMESİNE YÖNELİK BİR ARAŞTIRMA

Öz

Küresel özellik taşıyan ve yoğun bir rekabetin hâkim olduğu turizm endüstrisinde sürdürülebilir rekabet avantajı elde etmenin yolu nitelikli hizmetten, yani nitelikli personelden geçmektedir. Nitelikli iş gücünün sağlanması noktasında da mesleki turizm eğitimi son derece önem arz etmektedir. Öte yandan, günümüzde gelişen teknolojiler ve insan yaşamındaki aktif kullanımı da göz önüne alındığında, turizm eğitiminde yeni teknolojilerden faydalanmanın ve eğitim süreçlerinin bu teknolojiler ile eşgüdümlü şekilde gerçekleştirilmesinin turizm eğitiminin niteliğini artıracağı, dolayısıyla endüstride ihtiyaç duyulan kalifiye iş gücünü yetiştirme noktasında katkı sağlayacağı görülmektedir. Diğer alanlarda da olduğu gibi turizm eğitiminde de kullanılan son teknolojilerden biri sanal gerçeklik teknolojisidir. Bu bağlamda, lisans düzeyinde turizm eğitimi alan öğrencilerin eğitim sürecinde sanal gerçeklik teknolojisi uygulamalarını kullanım uyum süreçlerini ve bu süreci etkileyen faktörlerin belirlenmesi bu çalışmanın temel amacını oluşturmaktadır. Bu amaç doğrultusunda Davis (1989) tarafından geliştirilen Teknoloji Kabul Modeli baz alınarak oluşturulan anket çalışması İzmir ilinde bulunan devlet üniversitelerinde lisans düzeyinde turizm eğitimi alan öğrencilere uygulanmış olup, elde edilen veriler SPSS analiz programı ile analiz edilmiştir. Araştırmada elde edilen bulgular doğrultusunda; algılanan kullanım kolaylığı, algılanan fayda ve eğlence boyutlarının kullanıma yönelik tutum üzerinde, algılanan fayda ve kullanıma yönelik tutum boyutlarının da davranışsal niyet üzerinde istatistiksel olarak anlamlı bir etkisi olduğu sonuçlarına ulaşılmıştır.

Anahtar Kelimeler

• Turizm eğitimi
• Teknoloji
• Sanal gerçeklik
• TKM
• Turizm

Kaynakça

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