GLOBAL COMPETITIVENESS ANALYSIS OF ANTALYA CUT FLOWER EXPORTERS

Öz

The purpose of this study is to use Porter’s Diamond Model and the framework of resource based view to analyse the global competitiveness of the cut flower sector in Antalya which is growing steadily and gaining a position in the world cut flower trade. Sector profile was drawn and the global competitive power of the sector was analysed through data collected in field survey interviews with managers of 35 cut flower exporters representing the cluster that is responsible for 95% of Turkish cut flower exports. Findings indicate that some factor and demand conditions are evaluated as insufficient by the Antalya cut flower exporters, the firms are small scale and their R&D and innovation strategies are inadequate, there is dependence on external or foreign markets in some related and supporting industries, local cooperations and state supports are weak and sector resources are generally perceived as mediocre. 

Keywords: Cut Flower Industry, Global Competitive Power, Diamond Model, Resource Based View.

ANTALYA KESME ÇİÇEK İHRACATÇILARININ KÜRESEL REKABET GÜCÜNÜN ANALİZİ

Öz

Öz

Bu çalışmanın amacı Antalya’da hızla büyüyen ve dünya kesme çiçek ihracatında bir yer edinmeye başlayan kesme çiçek sektörünün küresel rekabet gücünün Porter’ın Elmas Modeli ve Kaynak Temelli Görüş çerçevesinde değerlendirilmesidir. Türk kesme çiçek ihracatının %95’ini gerçekleştirmekte olup küresel mal zincirine dahil olan bu kümeyi temsil eden 35 kesme çiçek ihracatçısı ile yüz yüze yürütülen saha çalışması ile sektörün profili ortaya çıkarılmış ve toplanan verilerle sektörün küresel rekabet gücü değerlendirilmiştir. Bulgular, Antalya kesme çiçek ihracatçılarının Elmas Modelindeki bazı önemli faktör ve talep koşullarını yetersiz bulduğunu, firmaların küçük ölçekli ve Ar-Ge ile yenilik stratejilerinin yetersiz olduğunu, bağlantılı ve destekleyici sektörlerin bazılarında bölge dışına ve yurtdışına bağımlılık bulunduğunu, yerel kurumsal işbirliklerinin ve devlet desteğinin zayıf ve sektör kaynaklarının da genellikle vasat düzeyde görüldüğünü ortaya koymuştur.

Anahtar Kelimeler: Kesme Çiçek Sektörü, Küresel Rekabet Gücü, Elmas Modeli, Kaynak Temelli Yaklaşım.

Anahtar Kelimeler

• Kesme Çiçek Sektörü, Küresel Rekabet Gücü, Elmas Modeli

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