VEJETARYEN OLMAK YA DA OLMAMAK: NETNOGRAFİK PERSPEKTİFTEN VEGAN-VEJETARYEN SANAL TOPLULUKLARI

Yıl 2021, Cilt: 23 Sayı: 3 , 1193 - 1217 , 30.09.2021

Gözde Yetim , İrem Buran , Metin Argan , Alper Özer

https://doi.org/10.16953/deusosbil.857313

Cited By: 4

https://izlik.org/JA56UZ56ML

Öz

Günümüzde sanal topluluklar, vegan-vejetaryen kimliğe sahip bireyler için kimliklerini öne çıkarabilecek ve kendilerini ifade edebilecek bir alan olarak değerlendirmektedirler. Daha da ötesi, üye olunan sanal toplulukların kişilerin tutum ve davranışları üzerinde etkili olduğu tartışılmaktadır. Bu doğrultuda çalışmanın amacı, vegan-vejetaryen sanal topluluklara üye olan bireylerin tüketim davranışlarını, tutumlarını ve kültürlerini belirlemektir. Araştırmada, netnografi yöntemi kullanılmıştır. Araştırma kapsamında, vegan-vejetaryen sanal topluluklarına ilişkin en aktif olan altı Facebook grubu ve altı forum sayfası incelenmiştir. Araştırma sonucu olarak ortaya çıkan tüm ana ve alt kategorilerden yola çıkarak vegan-vejetaryen bireylerin kendilerine bir sosyal kimlik kazandırma amacı ile çeşitli sosyal platformlarda yer aldıkları söylenebilir. Yapılan paylaşımlar yeni başlayanlara yol gösterici nitelik taşırken, merak edilen birçok konuda fikir alışverişinde bulunarak veganlık-vejetaryenlik ile ilgili sorularına da cevap bulmaktadır.

Anahtar Kelimeler

Vejetaryen , Vegan , Netnografi , Sanal Topluluklar , Sosyal Kimlik Teorisi

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