BibTex RIS Kaynak Göster

Investıgatıon of tourısm product purchasıng behavıour by thechnology acceptance model

Yıl 2013, Cilt: 15 Sayı: 2, 281 - 312, 01.03.2013

Öz

Today, the quickly spreading of Internets' using throughout all part of the community, changed the individuals habits and behaviors as a consumer as well as their lives. One of the important phenomena occurring In recent years, shopping over the Internet, could affect the tourists' purchase decision process and exist as being a determining factor in the decision process stages, so it is becoming a controversial issue and increasingly important issue on the tourism product buying decision. In Turkey the number of research topics examining the shopping behavior of tourists over the Internet, is yet very insufficient. This study is being done in order to determine the behavior and tendencies of tourist coming to Turkey related to e-shopping, but also to discuss the efficiency of TAMs' explaining the behavior of tourists through buying on internet. The main objective of this study is to examine the tourist product purchase behavior with the Technology Acceptance Model. The determination of the factors on touristic buying behavior and the directions and rates, will shed the light over electronic marketing activities.

Kaynakça

  • Ahiler Kalkınma Ajansı (2012). TR71 Bölgesi Turizm Potansiyeli ve Öncelikleri Raporu.
  • Ameri, F. (2009). A Framework for identifying and prioritizing factors affecting cuctomers’ online shopping behavior in Iran. Yayınlanmamış Yüksek Lisans Tezi. Lulea University of Technology, Division of Industrial Marketing and E-Commerce, İsveç.
  • Byrne, B. M. (1998). Structural equation modeling with LISREL, PRELIS, and SIMPLIS: basic concepts, applications, and programming. New Jersey: Lawrence Erbaum Associates Publisher.
  • Chang, M. K., Cheung, W. ve Lai, S. V. (2005). Literature derived reference models for the adoption of online shopping. Information & Management, 42 (4): 543-559.
  • Chen, L. D., Gillenson, M. L. ve Sherrell, D. L. (2002). Enticing online consumers: an extended technology acceptance perspective. Information & Management, 39 (8): 705-719.
  • Chen, L. D. ve Tan, J. (2004). Technology adaptation in e-commerce: key determinants of virtual stores acceptance. European Management Journal, 22 (1): 74-86.
  • Cheng, E. W. L. (2001). SEM being more effective than multiple regression in parsimonious model testing for management development research. Journal of Management Development, 20 (7): 650-667.
  • Corbitt, B. J., Thanasankit, T. ve Yi, H. (2003). Trust and e-commerce: a study of consumer perceptions. Electronic Commerce Research and Applications, 2(3): 203-215.
  • Cudeck, R., Toit, D. S. ve Sörbom D. (2000). Structural equation modeling: present and future. Skokie: Scientific Software International Inc. Çelik, A. H. (2009). Yapısal eşitlik modellemesi ve bir uygulama: genişletilmiş online alışveriş kabul modeli. Yayınlanmamış Doktora Tezi. Eskişehir Osmangazi Üniversitesi, Fen Bilimleri Enstitüsü, Eskişehir.
  • Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology, MIS Quarterly, 13(3): 319-339.
  • Davis, F. D., Bagozzi, R. P. ve Warshaw, P. R. (1989). User acceptance of computer technology: a comparison of two theoretical models. Management Science, 35(8): 982-1003.
  • Fishbein, M. ve Ajzen, I. (1975). Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research. Reading, MA: Addison-Wesley. Gefen, D. (2000). E-commerce: the role of familiarity and trust. OmegaInternational Journal of Management Science, 28(6): 725–737.
  • Ha, S. ve Stoel, L. (2008). Consumer e-shopping acceptance: antecedents in a technology acceptance model. Journal of Business Research, Article in press, JBR- 06651; no of pages: 7.
  • Hassanein, K. ve Head M. (2007). Manipulating perceived social presence through the web interface and its impact on attitude towards online shopping. Int. J. Human-Computer Studies, 65 (8): 689-708.
  • Horner, S. ve Swarbrooke, J. (2007). Consumer behaviour in tourism (2nd Edition). Oxford: Elsevier Inc.
  • Hudson, S. (2008). Tourism and hospitality marketing: a global perspective. London: SAGE Publications.
  • Hyde, K. F. (2008). Independent traveler decision-making. In A. G. Woodside, (Ed.), Advances in Culture, Tourism and Hospitality Research, (Vol. 2), Bingley: JAI Press.
  • İslamoğlu, A. H. ve Altunışık, R. (2008). Tüketici davranışları (2 Baskı). İstanbul: Beta Basım A. Ş.
  • Jones, J. M. ve Vijayasarathy, L. R. (1998). Internet consumer catalog shopping: findings from an exploratory study and directions for future research. Internet Research: Electronic Networking Applications and Policy, 8(3): 322–330.
  • Joreskog, K. ve Sörbom, D. (2001). LISREL 8: user’s Reference Guide. Skokie: Scientific Software International Inc. Keller, C. (2005). Virtual learning environments: three implementation perspectives. Learning, Media and Technology, 30 (3): 299-311.
  • Kırcova İ. (2008). İnternette pazarlama. İstanbul: Beta Yayınları.
  • Kim, D. J., Ferrin, D. L. ve Rao, H. R. (2008). A trust-based consumer decision-making model in electronic commerce: the role of trust, perceived risk, and their antecedents. Decision Support System, 44 (2): 544-564.
  • Kotler, P. (2000). Pazarlama yönetimi, (N. Muallimoğlu çev.). İstanbul: Beta Basım Yayın Dağıtım.
  • Koufaris, M. (2002). Applying the technology acceptance model and flow theory to online consumer behavior. Information Systems Research, 13 (2): 205- 223.
  • Legris, P., Ingham, J., ve Collerette, P. (2003). Why do people use information technology? a critical review of the technology acceptance model. Information & Management, 40 (3): 191-204.
  • Li N. ve Ping, Z. (2002) Consumer Online Shopping Attitudes and Behavior: An Assessment of Research, http://ejournal.narotama.ac.id/files/5%20mnj.pdf (04.05.2012).
  • Liao, Z. ve Cheung, M. T. (2001). Internet-based e-shopping and consumer attitudes an empirical study. Information & Management, 38(5), 299-306.
  • Lim, K. S., Lim, J. S. ve Heinrichs, J. H. (2005). Structural model comparison of the determining factors for e-purchase. Seoul Journal of Business, 11 (2): 119-144.
  • Lingyun, Q. ve Dong, L. (2008). Applying TAM in B2C e-commerce research: an extended model. Tsinghua Science & Technology, 13 (3): 265-272.
  • Moon, J. W. ve Kim, Y. G. (2001). Extending the TAM for a World-WideWeb context. Information & Management, 38 (4): 217-230.
  • Pavlou, P. A. (2003). Consumer acceptance of electronic commerce: integrating trust and risk with the technology acceptance model. International Journal of Electronic Commerce, 7 (3): 101-134.
  • Rızaoğlu, B. (2003). Turizm davranışı. (2. Basım), Ankara: Detay Yayıncılık. Shih, H. P. (2004). Extended technology acceptance model of internet utilization behavior. Information & Management, 41 (6): 719-729.
  • Swarbrooke, J. ve Horner, S. (1999). Consumer behaviour in tourism. Amsterdam: Butterworth–Heinemann Publications.
  • Tabanick, G. B. ve Fidell, L. S. (1996). Using multivariate statistics. New York: Harper Collngs College Publisher Inc.
  • Ulusoy, B. (2012). “Yeni hedef: Anadolu”, Türkiye Seyahat Acenteleri Birliği Dergisi, Ocak 2012: www.tursab.org.tr/yayin/64/ocak2012_64_ 5168099.pdf, (02.03.2012).
  • Uygun, M., Özçifçi, V. ve Divanoğlu, S. (2011). Tüketicilerin online alışveriş davranışını etkileyen faktörler. Organizasyon ve Yönetim Bilimleri Dergisi, 3 (2): 373-385
  • Vijayasarathy, L. R. (2004). Predicting consumer ıntentions to use online shopping: the case for an augmented technology acceptance model. Information and Management, 41 (6): 747-762.
  • Wang, C. C., Lo, S. K. ve Fang, W. (2008). Extending the technology acceptance model to mobile telecommunication innovation: the existence of network externalities. Journal of Consumer Behaviour, 7 (2): 101–110

Turistik ürün satın alma davranışının teknoloji kabul modeli ile incelenmesi

Yıl 2013, Cilt: 15 Sayı: 2, 281 - 312, 01.03.2013

Öz

Günümüzde internet kullanımının hızlı bir şekilde toplumun her kesiminde yaygınlaşması, bireylerin yaşamları kadar tüketici olarak da alışkanlık ve davranışlarını değiştirmiştir. Son yıllarda ortaya çıkan önemli olgulardan biri olan internet üzerinden alışveriş, turistlerin satın alma karar sürecini etkilemekte, karar sürecinin aşamalarında belirleyici bir faktör olarak karşımıza çıkmakta, bu nedenle turizm ürünü satın alma kararında gittikçe önem kazanan ve üzerinde tartışılan bir konu haline gelmektedir. Türkiye'de internet üzerinden alışveriş konusunda turistlerin davranışlarını inceleyen araştırma sayısı henüz çok yetersizdir. Bu çalışma Türkiye' ye gelen turistlerin e- alışverişe ilişkin davranış ve eğilimlerinin belirlenmesi amacıyla yapılmakta olup, aynı zamanda bireylerin teknoloji kabul davranışını açıklayan Teknoloji Kabul Modeli'nin (TKM), turistlerin internet üzerinden alışveriş davranışını ve internet üzerinden alışveriş davranışına dönük niyet ve fiiliyata dökülen davranışını açıklamaktaki yeterliliğini tartışmaktadır. Bu çalışmanın temel amacı, turistik ürün satın alma davranışının Teknoloji Kabul Modeli ile incelemektir. Turistik ürün satın alma davranışı üzerinde etki eden faktörlerin ve bu faktörlerin davranışı etkileme yönleri ve oranlarının tespiti, turizm alanında gerçekleştirilecek elektronik pazarlama faaliyetlerine ışık tutacaktır.

Kaynakça

  • Ahiler Kalkınma Ajansı (2012). TR71 Bölgesi Turizm Potansiyeli ve Öncelikleri Raporu.
  • Ameri, F. (2009). A Framework for identifying and prioritizing factors affecting cuctomers’ online shopping behavior in Iran. Yayınlanmamış Yüksek Lisans Tezi. Lulea University of Technology, Division of Industrial Marketing and E-Commerce, İsveç.
  • Byrne, B. M. (1998). Structural equation modeling with LISREL, PRELIS, and SIMPLIS: basic concepts, applications, and programming. New Jersey: Lawrence Erbaum Associates Publisher.
  • Chang, M. K., Cheung, W. ve Lai, S. V. (2005). Literature derived reference models for the adoption of online shopping. Information & Management, 42 (4): 543-559.
  • Chen, L. D., Gillenson, M. L. ve Sherrell, D. L. (2002). Enticing online consumers: an extended technology acceptance perspective. Information & Management, 39 (8): 705-719.
  • Chen, L. D. ve Tan, J. (2004). Technology adaptation in e-commerce: key determinants of virtual stores acceptance. European Management Journal, 22 (1): 74-86.
  • Cheng, E. W. L. (2001). SEM being more effective than multiple regression in parsimonious model testing for management development research. Journal of Management Development, 20 (7): 650-667.
  • Corbitt, B. J., Thanasankit, T. ve Yi, H. (2003). Trust and e-commerce: a study of consumer perceptions. Electronic Commerce Research and Applications, 2(3): 203-215.
  • Cudeck, R., Toit, D. S. ve Sörbom D. (2000). Structural equation modeling: present and future. Skokie: Scientific Software International Inc. Çelik, A. H. (2009). Yapısal eşitlik modellemesi ve bir uygulama: genişletilmiş online alışveriş kabul modeli. Yayınlanmamış Doktora Tezi. Eskişehir Osmangazi Üniversitesi, Fen Bilimleri Enstitüsü, Eskişehir.
  • Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology, MIS Quarterly, 13(3): 319-339.
  • Davis, F. D., Bagozzi, R. P. ve Warshaw, P. R. (1989). User acceptance of computer technology: a comparison of two theoretical models. Management Science, 35(8): 982-1003.
  • Fishbein, M. ve Ajzen, I. (1975). Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research. Reading, MA: Addison-Wesley. Gefen, D. (2000). E-commerce: the role of familiarity and trust. OmegaInternational Journal of Management Science, 28(6): 725–737.
  • Ha, S. ve Stoel, L. (2008). Consumer e-shopping acceptance: antecedents in a technology acceptance model. Journal of Business Research, Article in press, JBR- 06651; no of pages: 7.
  • Hassanein, K. ve Head M. (2007). Manipulating perceived social presence through the web interface and its impact on attitude towards online shopping. Int. J. Human-Computer Studies, 65 (8): 689-708.
  • Horner, S. ve Swarbrooke, J. (2007). Consumer behaviour in tourism (2nd Edition). Oxford: Elsevier Inc.
  • Hudson, S. (2008). Tourism and hospitality marketing: a global perspective. London: SAGE Publications.
  • Hyde, K. F. (2008). Independent traveler decision-making. In A. G. Woodside, (Ed.), Advances in Culture, Tourism and Hospitality Research, (Vol. 2), Bingley: JAI Press.
  • İslamoğlu, A. H. ve Altunışık, R. (2008). Tüketici davranışları (2 Baskı). İstanbul: Beta Basım A. Ş.
  • Jones, J. M. ve Vijayasarathy, L. R. (1998). Internet consumer catalog shopping: findings from an exploratory study and directions for future research. Internet Research: Electronic Networking Applications and Policy, 8(3): 322–330.
  • Joreskog, K. ve Sörbom, D. (2001). LISREL 8: user’s Reference Guide. Skokie: Scientific Software International Inc. Keller, C. (2005). Virtual learning environments: three implementation perspectives. Learning, Media and Technology, 30 (3): 299-311.
  • Kırcova İ. (2008). İnternette pazarlama. İstanbul: Beta Yayınları.
  • Kim, D. J., Ferrin, D. L. ve Rao, H. R. (2008). A trust-based consumer decision-making model in electronic commerce: the role of trust, perceived risk, and their antecedents. Decision Support System, 44 (2): 544-564.
  • Kotler, P. (2000). Pazarlama yönetimi, (N. Muallimoğlu çev.). İstanbul: Beta Basım Yayın Dağıtım.
  • Koufaris, M. (2002). Applying the technology acceptance model and flow theory to online consumer behavior. Information Systems Research, 13 (2): 205- 223.
  • Legris, P., Ingham, J., ve Collerette, P. (2003). Why do people use information technology? a critical review of the technology acceptance model. Information & Management, 40 (3): 191-204.
  • Li N. ve Ping, Z. (2002) Consumer Online Shopping Attitudes and Behavior: An Assessment of Research, http://ejournal.narotama.ac.id/files/5%20mnj.pdf (04.05.2012).
  • Liao, Z. ve Cheung, M. T. (2001). Internet-based e-shopping and consumer attitudes an empirical study. Information & Management, 38(5), 299-306.
  • Lim, K. S., Lim, J. S. ve Heinrichs, J. H. (2005). Structural model comparison of the determining factors for e-purchase. Seoul Journal of Business, 11 (2): 119-144.
  • Lingyun, Q. ve Dong, L. (2008). Applying TAM in B2C e-commerce research: an extended model. Tsinghua Science & Technology, 13 (3): 265-272.
  • Moon, J. W. ve Kim, Y. G. (2001). Extending the TAM for a World-WideWeb context. Information & Management, 38 (4): 217-230.
  • Pavlou, P. A. (2003). Consumer acceptance of electronic commerce: integrating trust and risk with the technology acceptance model. International Journal of Electronic Commerce, 7 (3): 101-134.
  • Rızaoğlu, B. (2003). Turizm davranışı. (2. Basım), Ankara: Detay Yayıncılık. Shih, H. P. (2004). Extended technology acceptance model of internet utilization behavior. Information & Management, 41 (6): 719-729.
  • Swarbrooke, J. ve Horner, S. (1999). Consumer behaviour in tourism. Amsterdam: Butterworth–Heinemann Publications.
  • Tabanick, G. B. ve Fidell, L. S. (1996). Using multivariate statistics. New York: Harper Collngs College Publisher Inc.
  • Ulusoy, B. (2012). “Yeni hedef: Anadolu”, Türkiye Seyahat Acenteleri Birliği Dergisi, Ocak 2012: www.tursab.org.tr/yayin/64/ocak2012_64_ 5168099.pdf, (02.03.2012).
  • Uygun, M., Özçifçi, V. ve Divanoğlu, S. (2011). Tüketicilerin online alışveriş davranışını etkileyen faktörler. Organizasyon ve Yönetim Bilimleri Dergisi, 3 (2): 373-385
  • Vijayasarathy, L. R. (2004). Predicting consumer ıntentions to use online shopping: the case for an augmented technology acceptance model. Information and Management, 41 (6): 747-762.
  • Wang, C. C., Lo, S. K. ve Fang, W. (2008). Extending the technology acceptance model to mobile telecommunication innovation: the existence of network externalities. Journal of Consumer Behaviour, 7 (2): 101–110
Toplam 38 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Bölüm Makaleler
Yazarlar

Ali Türker Bu kişi benim

Özaltin Gülay Türker Bu kişi benim

Yayımlanma Tarihi 1 Mart 2013
Gönderilme Tarihi 16 Ağustos 2014
Yayımlandığı Sayı Yıl 2013 Cilt: 15 Sayı: 2

Kaynak Göster

APA Türker, A., & Türker, Ö. G. (2013). Turistik ürün satın alma davranışının teknoloji kabul modeli ile incelenmesi. Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 15(2), 281-312.