ANALYSIS OF USER ATTITUDE TOWARD SMART CITY MOBILE APPLICATIONS THROUGH TECHNOLOGY ACCEPTANCE MODEL

Öz

As a result of cities' adverse effects on environmental sustainability, smart city applications have become a necessity. The integration of citizens into smart city applications through mobile applications depends on their adoption. This study aims to analyze the user attitude towards the Izmir Transportation Center application through the technology acceptance model. The user comments were analyzed via Maxqda software by using the content analysis method. The results indicate that user attitude towards the application is negative. Perceived usefulness has more effect on user attitude and the main problem of the application is system accessibility and running with incomplete data.

Anahtar Kelimeler

• Smart Cities
• City Logistics
• Consumer Behavior
• Technology Acceptance Model
• Service Systems

AKILLI ŞEHİR MOBİL UYGULAMALARINA YÖNELİK KULLANICI TUTUMUNUN TEKNOLOJİ KABUL MODELİ ARACILIĞIYLA ANALİZİ

Öz

Şehirlerin çevresel sürdürülebilirlik üzerindeki olumsuz etkilerinin bir sonucu olarak akıllı şehir uygulamaları bir zorunluluk haline gelmektedir. Kent sakinlerinin mobil uygulamalar aracılığıyla akıllı şehir uygulamalarına entegrasyonu ise bu uygulamaları benimsemesine bağlıdır. Bu çalışma, İzmir Ulaşım Merkezi (İZUM) uygulamasına yönelik kullanıcı tutumunu teknoloji kabul modeli aracılığıyla analiz etmeyi amaçlamaktadır. Çalışmada; İZUM kullanıcı yorumları Maxqda yazılımı aracılığıyla ve içerik analizi yöntemiyle değerlendirilmiştir. Araştırma sonuçlarına göre, uygulamaya dönük kullanıcı tutumu olumsuzdur. Algılanan yararlılık, kullanıcıların tutumu üzerinde daha fazla etkiye sahip olup, en temel sorun sisteme erişilebilirlik ve sistemin eksik verilerle çalışmasıdır.

Anahtar Kelimeler

• Akıllı Şehirler
• Kentsel Lojistik
• Tüketici Davranışı
• Teknoloji Kabul Modeli
• Hizmet Sistemleri

Kaynakça

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