HEDEF PAZAR BÖLÜMLENDİRMESİNE YÖNELİK BİR UYGULAMA: 16-29 YAŞ GRUBU GENÇ KESİMİN SAÇ JÖLESİ AMBALAJINA YÖNELİK EĞİLİMLERİNE GÖRE GRUPLANDIRILMASI

Öz

Anahtar Kelimeler

• Pazar Bölümlendirmesi, Kümeleme Analizi

AN IMPLEMENTATION OF TARGET MARKET SEGMENTATION: SEGMENTATION OF 16-29 YEAR-OLD YOUNG PEOPLE'S ATTITUDE TOWARDS HAIR-GEL PACKAGES

Öz

Anahtar Kelimeler

• Market Segmentation, Cluster Analysis

Kaynakça

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