BibTex RIS Kaynak Göster

HEDEF PAZAR BÖLÜMLENDİRMESİNE YÖNELİK BİR UYGULAMA: 16-29 YAŞ GRUBU GENÇ KESİMİN SAÇ JÖLESİ AMBALAJINA YÖNELİK EĞİLİMLERİNE GÖRE GRUPLANDIRILMASI

Yıl 2010, Cilt: 10 Sayı: 1, 239 - 269, 01.02.2010

Ahmet Şekerkaya Nihan Çırak

https://izlik.org/JA98YN78XU

Anahtar Kelimeler

Pazar Bölümlendirmesi Kümeleme Analizi

Kaynakça

  • Bektaşoğlu, Songül (2007), Ambalaj Sanayi, T.C. Başbakanlık Dış Ticaret Müsteşarlığı, http://www.igeme.org.tr/Arastirmalar/ulke_sek/ Geliştirme Etüd Merkezi (IGEME),
  • Dichter, Ernst (1975), “Packaging:The Sixth Sense?: A Guide To Identifying
  • Consumer Motivation”, Cahners Books, Boston Folkes, Valerie S, Martin, Ingrid M ve Gupta, Kamal.(1993), “When to say when:
  • Effects of supply on usage “ Journal of Consumer Research, Gainesville: Dec., Vol. 20, Iss. 3; pg. 467 Granger, C.W.J. ve Billson A. (1972), “Consumers’ Attitudes Toward Package
  • Size and Price”, Journal of Marketing Research, Vol:9, P:239-248
  • Meyers, Herbert M. ve Lubliner, Murray J.(2003), “The Marketer’s Guide to
  • Succesful Package Design”, Rota Yayınları, Çeviri: Zehra Üskiden Odabaşı, Yavuz ve Oyman, Mine (2003), Pazarlama İletişimi Yönetimi,
  • MediaCat, 5.Baskı, İstanbul, 2005
  • Prendergast, Gerard ve Pitt Leyland (1996), “Packaging, Marketing, Logistics and the environment:Are There Trade-Offs?”, International Journal of Physical
  • Distribution & Logistics Management, Vol:26, Issue:6, P:60 Schoormans Jan P.L. ve Robben Henry S.J. (1997), “The Effect Of New
  • Package Design On Product Attention, Categorization And Evaluation”, Journal of Psychology, Vol:18, P:271-287
  • Tek, Ö. Baybars ve Özgül, Engin (2005), Modern Pazarlama İlkeleri, Uygulamalı
  • Yönetimsel Yaklaşım, Birleşik Matbaacılık Tull, Donald ve Hawkins, Del (1984); Marketing Research, Measurement and Method, Third Edition, Macmillan Publishing Comp., New York
  • Twede, Diana ve Goddard, Ron (1998), “Packaging Materials”, Second Edition,
  • Pira International, United Kingdom Underwood, Robert L., Klein, Noreen M. ve Burke Raymond R. (2001),
  • “Packaging Communication:Attentional Effects of Product Imagery”, The Journal of Product and Brand Management, Vol:10, N:7, P:403-422
  • Wansink, Brian (1996), “Can Package Size Accelerate Usage Volume?”,
  • Journal of Marketing, Vol:60, P:1-14
  • Ambalaj Sanayicileri Derneği (ASD) (2006); Türkiye Ambalaj Sanayi ve Pazarı
  • Yılı Kısa Raporu; http://www.ambalaj.org.tr/SEKTOR%20RAPORU.html

AN IMPLEMENTATION OF TARGET MARKET SEGMENTATION: SEGMENTATION OF 16-29 YEAR-OLD YOUNG PEOPLE'S ATTITUDE TOWARDS HAIR-GEL PACKAGES

Yıl 2010, Cilt: 10 Sayı: 1, 239 - 269, 01.02.2010

Ahmet Şekerkaya Nihan Çırak

https://izlik.org/JA98YN78XU

Anahtar Kelimeler

Market Segmentation Cluster Analysis

Kaynakça

  • Bektaşoğlu, Songül (2007), Ambalaj Sanayi, T.C. Başbakanlık Dış Ticaret Müsteşarlığı, http://www.igeme.org.tr/Arastirmalar/ulke_sek/ Geliştirme Etüd Merkezi (IGEME),
  • Dichter, Ernst (1975), “Packaging:The Sixth Sense?: A Guide To Identifying
  • Consumer Motivation”, Cahners Books, Boston Folkes, Valerie S, Martin, Ingrid M ve Gupta, Kamal.(1993), “When to say when:
  • Effects of supply on usage “ Journal of Consumer Research, Gainesville: Dec., Vol. 20, Iss. 3; pg. 467 Granger, C.W.J. ve Billson A. (1972), “Consumers’ Attitudes Toward Package
  • Size and Price”, Journal of Marketing Research, Vol:9, P:239-248
  • Meyers, Herbert M. ve Lubliner, Murray J.(2003), “The Marketer’s Guide to
  • Succesful Package Design”, Rota Yayınları, Çeviri: Zehra Üskiden Odabaşı, Yavuz ve Oyman, Mine (2003), Pazarlama İletişimi Yönetimi,
  • MediaCat, 5.Baskı, İstanbul, 2005
  • Prendergast, Gerard ve Pitt Leyland (1996), “Packaging, Marketing, Logistics and the environment:Are There Trade-Offs?”, International Journal of Physical
  • Distribution & Logistics Management, Vol:26, Issue:6, P:60 Schoormans Jan P.L. ve Robben Henry S.J. (1997), “The Effect Of New
  • Package Design On Product Attention, Categorization And Evaluation”, Journal of Psychology, Vol:18, P:271-287
  • Tek, Ö. Baybars ve Özgül, Engin (2005), Modern Pazarlama İlkeleri, Uygulamalı
  • Yönetimsel Yaklaşım, Birleşik Matbaacılık Tull, Donald ve Hawkins, Del (1984); Marketing Research, Measurement and Method, Third Edition, Macmillan Publishing Comp., New York
  • Twede, Diana ve Goddard, Ron (1998), “Packaging Materials”, Second Edition,
  • Pira International, United Kingdom Underwood, Robert L., Klein, Noreen M. ve Burke Raymond R. (2001),
  • “Packaging Communication:Attentional Effects of Product Imagery”, The Journal of Product and Brand Management, Vol:10, N:7, P:403-422
  • Wansink, Brian (1996), “Can Package Size Accelerate Usage Volume?”,
  • Journal of Marketing, Vol:60, P:1-14
  • Ambalaj Sanayicileri Derneği (ASD) (2006); Türkiye Ambalaj Sanayi ve Pazarı
  • Yılı Kısa Raporu; http://www.ambalaj.org.tr/SEKTOR%20RAPORU.html
Toplam 20 adet kaynakça vardır.

Ayrıntılar

Diğer ID JA77PF48RP
Yazarlar

Ahmet Şekerkaya Bu kişi benim

Nihan Çırak Bu kişi benim

Yayımlanma Tarihi 1 Şubat 2010
IZ https://izlik.org/JA98YN78XU
Yayımlandığı Sayı Yıl 2010 Cilt: 10 Sayı: 1

Kaynak Göster

APA Şekerkaya, A., & Çırak, N. (2010). AN IMPLEMENTATION OF TARGET MARKET SEGMENTATION: SEGMENTATION OF 16-29 YEAR-OLD YOUNG PEOPLE’S ATTITUDE TOWARDS HAIR-GEL PACKAGES. Ege Academic Review, 10(1), 239-269. https://izlik.org/JA98YN78XU
AMA 1.Şekerkaya A, Çırak N. AN IMPLEMENTATION OF TARGET MARKET SEGMENTATION: SEGMENTATION OF 16-29 YEAR-OLD YOUNG PEOPLE’S ATTITUDE TOWARDS HAIR-GEL PACKAGES. eab. 2010;10(1):239-269. https://izlik.org/JA98YN78XU
Chicago Şekerkaya, Ahmet, ve Nihan Çırak. 2010. “AN IMPLEMENTATION OF TARGET MARKET SEGMENTATION: SEGMENTATION OF 16-29 YEAR-OLD YOUNG PEOPLE’S ATTITUDE TOWARDS HAIR-GEL PACKAGES”. Ege Academic Review 10 (1): 239-69. https://izlik.org/JA98YN78XU.
EndNote Şekerkaya A, Çırak N (01 Şubat 2010) AN IMPLEMENTATION OF TARGET MARKET SEGMENTATION: SEGMENTATION OF 16-29 YEAR-OLD YOUNG PEOPLE’S ATTITUDE TOWARDS HAIR-GEL PACKAGES. Ege Academic Review 10 1 239–269.
IEEE [1]A. Şekerkaya ve N. Çırak, “AN IMPLEMENTATION OF TARGET MARKET SEGMENTATION: SEGMENTATION OF 16-29 YEAR-OLD YOUNG PEOPLE’S ATTITUDE TOWARDS HAIR-GEL PACKAGES”, eab, c. 10, sy 1, ss. 239–269, Şub. 2010, [çevrimiçi]. Erişim adresi: https://izlik.org/JA98YN78XU
ISNAD Şekerkaya, Ahmet - Çırak, Nihan. “AN IMPLEMENTATION OF TARGET MARKET SEGMENTATION: SEGMENTATION OF 16-29 YEAR-OLD YOUNG PEOPLE’S ATTITUDE TOWARDS HAIR-GEL PACKAGES”. Ege Academic Review 10/1 (01 Şubat 2010): 239-269. https://izlik.org/JA98YN78XU.
JAMA 1.Şekerkaya A, Çırak N. AN IMPLEMENTATION OF TARGET MARKET SEGMENTATION: SEGMENTATION OF 16-29 YEAR-OLD YOUNG PEOPLE’S ATTITUDE TOWARDS HAIR-GEL PACKAGES. eab. 2010;10:239–269.
MLA Şekerkaya, Ahmet, ve Nihan Çırak. “AN IMPLEMENTATION OF TARGET MARKET SEGMENTATION: SEGMENTATION OF 16-29 YEAR-OLD YOUNG PEOPLE’S ATTITUDE TOWARDS HAIR-GEL PACKAGES”. Ege Academic Review, c. 10, sy 1, Şubat 2010, ss. 239-6, https://izlik.org/JA98YN78XU.
Vancouver 1.Ahmet Şekerkaya, Nihan Çırak. AN IMPLEMENTATION OF TARGET MARKET SEGMENTATION: SEGMENTATION OF 16-29 YEAR-OLD YOUNG PEOPLE’S ATTITUDE TOWARDS HAIR-GEL PACKAGES. eab [Internet]. 01 Şubat 2010;10(1):239-6. Erişim adresi: https://izlik.org/JA98YN78XU