TR
EN
HEDEF PAZAR BÖLÜMLENDİRMESİNE YÖNELİK BİR UYGULAMA: 16-29 YAŞ GRUBU GENÇ KESİMİN SAÇ JÖLESİ AMBALAJINA YÖNELİK EĞİLİMLERİNE GÖRE GRUPLANDIRILMASI
Abstract
Keywords
References
- Bektaşoğlu, Songül (2007), Ambalaj Sanayi, T.C. Başbakanlık Dış Ticaret Müsteşarlığı, http://www.igeme.org.tr/Arastirmalar/ulke_sek/ Geliştirme Etüd Merkezi (IGEME),
- Dichter, Ernst (1975), “Packaging:The Sixth Sense?: A Guide To Identifying
- Consumer Motivation”, Cahners Books, Boston Folkes, Valerie S, Martin, Ingrid M ve Gupta, Kamal.(1993), “When to say when:
- Effects of supply on usage “ Journal of Consumer Research, Gainesville: Dec., Vol. 20, Iss. 3; pg. 467 Granger, C.W.J. ve Billson A. (1972), “Consumers’ Attitudes Toward Package
- Size and Price”, Journal of Marketing Research, Vol:9, P:239-248
- Meyers, Herbert M. ve Lubliner, Murray J.(2003), “The Marketer’s Guide to
- Succesful Package Design”, Rota Yayınları, Çeviri: Zehra Üskiden Odabaşı, Yavuz ve Oyman, Mine (2003), Pazarlama İletişimi Yönetimi,
- MediaCat, 5.Baskı, İstanbul, 2005
Details
Primary Language
English
Subjects
-
Journal Section
-
Publication Date
February 1, 2010
Submission Date
February 1, 2010
Acceptance Date
-
Published in Issue
Year 2010 Volume: 10 Number: 1
APA
Şekerkaya, A., & Çırak, N. (2010). AN IMPLEMENTATION OF TARGET MARKET SEGMENTATION: SEGMENTATION OF 16-29 YEAR-OLD YOUNG PEOPLE’S ATTITUDE TOWARDS HAIR-GEL PACKAGES. Ege Academic Review, 10(1), 239-269. https://izlik.org/JA98YN78XU
AMA
1.Şekerkaya A, Çırak N. AN IMPLEMENTATION OF TARGET MARKET SEGMENTATION: SEGMENTATION OF 16-29 YEAR-OLD YOUNG PEOPLE’S ATTITUDE TOWARDS HAIR-GEL PACKAGES. ear. 2010;10(1):239-269. https://izlik.org/JA98YN78XU
Chicago
Şekerkaya, Ahmet, and Nihan Çırak. 2010. “AN IMPLEMENTATION OF TARGET MARKET SEGMENTATION: SEGMENTATION OF 16-29 YEAR-OLD YOUNG PEOPLE’S ATTITUDE TOWARDS HAIR-GEL PACKAGES”. Ege Academic Review 10 (1): 239-69. https://izlik.org/JA98YN78XU.
EndNote
Şekerkaya A, Çırak N (February 1, 2010) AN IMPLEMENTATION OF TARGET MARKET SEGMENTATION: SEGMENTATION OF 16-29 YEAR-OLD YOUNG PEOPLE’S ATTITUDE TOWARDS HAIR-GEL PACKAGES. Ege Academic Review 10 1 239–269.
IEEE
[1]A. Şekerkaya and N. Çırak, “AN IMPLEMENTATION OF TARGET MARKET SEGMENTATION: SEGMENTATION OF 16-29 YEAR-OLD YOUNG PEOPLE’S ATTITUDE TOWARDS HAIR-GEL PACKAGES”, ear, vol. 10, no. 1, pp. 239–269, Feb. 2010, [Online]. Available: https://izlik.org/JA98YN78XU
ISNAD
Şekerkaya, Ahmet - Çırak, Nihan. “AN IMPLEMENTATION OF TARGET MARKET SEGMENTATION: SEGMENTATION OF 16-29 YEAR-OLD YOUNG PEOPLE’S ATTITUDE TOWARDS HAIR-GEL PACKAGES”. Ege Academic Review 10/1 (February 1, 2010): 239-269. https://izlik.org/JA98YN78XU.
JAMA
1.Şekerkaya A, Çırak N. AN IMPLEMENTATION OF TARGET MARKET SEGMENTATION: SEGMENTATION OF 16-29 YEAR-OLD YOUNG PEOPLE’S ATTITUDE TOWARDS HAIR-GEL PACKAGES. ear. 2010;10:239–269.
MLA
Şekerkaya, Ahmet, and Nihan Çırak. “AN IMPLEMENTATION OF TARGET MARKET SEGMENTATION: SEGMENTATION OF 16-29 YEAR-OLD YOUNG PEOPLE’S ATTITUDE TOWARDS HAIR-GEL PACKAGES”. Ege Academic Review, vol. 10, no. 1, Feb. 2010, pp. 239-6, https://izlik.org/JA98YN78XU.
Vancouver
1.Ahmet Şekerkaya, Nihan Çırak. AN IMPLEMENTATION OF TARGET MARKET SEGMENTATION: SEGMENTATION OF 16-29 YEAR-OLD YOUNG PEOPLE’S ATTITUDE TOWARDS HAIR-GEL PACKAGES. ear [Internet]. 2010 Feb. 1;10(1):239-6. Available from: https://izlik.org/JA98YN78XU