The Hierarchy of Motivations Turning Manufacturers’ Attention to Reverse Logistics

Öz

The aim of this study is to outline the motivating

factors hierarchically, which turn the manufacturing

firms’ attention to reverse logistics. Effective reverse

logistics management provides many advantages

such as reducing operational costs, increasing

customer satisfaction, boosting brand value,

and meeting the requirements of environmental

regulations. Since reverse logistics helps firms

to accomplish wide range of goals, this research

searches for the fundamental motivation of

Turkish manufacturers to give emphasis on reverse

logistics. To this end, this study examines the

reverse logistics processes of the Turkish giant

manufacturing company, Vestel, for its electricelectronic

product groups. The nominal group

technique is applied with the participation of

Vestel managers, which provides the data on

how the goals aimed to accomplish via reverse

logistics interrelate. Then, interpretative structure

modelling is used to establish the hierarchy of

reverse logistics motivation factors. This hierarchy

shows the fundamental motivations through which

it is possible to accomplish many goals together.

Hence, the results of this study give guidance to

both policy makers and managers in formulating

their product return policies and strategies.

Keywords: reverse logistics, interpretative

structure modelling, recycling, waste management,

product recovery management, closed-loop supply

chain management.

Anahtar Kelimeler

• reverse logistics,interpretative structure modelling,recycling,waste management,product recovery management,closed-loop supply chain management

Kaynakça

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