BibTex RIS Kaynak Göster

THE EFFECTS OF MARKET ORIENTATION DIMENSIONS ON FIRM PERFORMANCE

Yıl 2009, Cilt: 9 Sayı: 2, 513 - 538, 01.05.2009

Öz

Market orientation consists of organization-wide activities to give the highest value to the customers and to understand and satisfy their expectations and needs. In this study customer orientation, competitor orientation and interfunctional coordination have been used as the dimensions of market orientation and their effects on firm innovative and financial performance have been investigated with a comprehensive field study conducted in Turkiye. The findings of the hypothesis testing, which has been done by structural equations modeling demonstrated significant results to both practitioners and academicians

Kaynakça

  • Achrol, R. ve Kotler, P., (1999). “Marketing in the Network Economy,” Journal of Marketing,” 63, 146-163.
  • Acs, Z.J. ve Audretsch, D.B., (1989). “Patents as a measure of innovative activity,” Kyklos, Aug 42(2), 171–180.
  • Alpkan, L., Bulut, Ç. ve Mert, E., (2005). “Strategic Planning Trends in Turkish Small Firms: Empirical Study on SMEs in Kocaeli”, International Strategic Management Congress, Kongre Bildirileri Kitabı, Haziran (2005), Çanakkale.
  • Andersen, T.J., (2001). “Information Technology, Strategic Decision Making Approaches and Organizational Performance in Different Industrial Settings,” The Journal of Strategic Information Systems, 10(2), 101-119. 531
  • Antoncic, B. ve Hisrich, R.D., (2001). “Intrapreneurship: Construct Refinement and Cross-Cultural Validation,” Journal of Business Venturing, 16, 495–527.
  • Atuahene-Gima K. ve Ko A., (2001). “An Empirical Investigation of the Effect of Market Orientation and Entrepreneurship Orientation Alignment on Product Innovation,” Organization Science, 12(1), 54-73.
  • Baker, W.E. ve Sinkula, J.M., (1999). “The Synergistic Effect of Market Orientation and Learning Orientation on Organizational Performance,” Journal of the Academy of Marketing Science, 27(4), 411 – 427.
  • Barney, J.B., (1986). “Organizational Culture : Can It Be a Source of Sustained Competitive Advantage,” Academy of Management Review, 11(3), 656-665.
  • Barringer, B.R. ve Bluedorn, A.C., (1999). “The Relationship between Corporate Entrepreneurship and Strategic Management,” Strategic Management Journal, 20, 421-444.
  • Bass, B.M., (1985). Leadership and Performance beyond Expectations. Free Press: New York.
  • Bulut, Ç. ve Alpkan, L., (2006). “Behavioral Consequences of an Entrepreneurial Climate within Large Organizations: An Integrative Proposed Model”, The South East European Journal of Economics and Business, 1(2), 64– 70.
  • Capon, N., Farley, J.U. ve Hoenig, S., (1990). “Determinants of Financial Performance: A Meta-Analysis,” Management Science, 36(10), 1143-1159.
  • Celuch, K.G., Kasouf C. J. ve Peruvemba V., (2002). “The effects of Perceived Market and Learning Orientation on Assessed Organizational Capabilities,” Industrial Marketing Management, 31, 545– 554.
  • Conger J.A. ve Kanungo, R.N., (1987). “Toward a Behavioral Theory of Charismatic Leadership in Organizational Settings,” Academy of Management Review, 12, 637-647.
  • Connor, T., (2007). “Market Orientation and Performance,” Strategic Management Journal, 28, Nisan, 957–959
  • Czarnitzki, D. ve Kraft, K., (2004). “An Empirical Test of the Asymmetric Models on Innovative Activity: Who Invests More Into R&D, the Incumbent or the Challenger?” Journal of Economic Behavior and Organization 54(2), 153-173.
  • Day, G.S., (1990). Market Driven Strategy: Process for Creating Value. Free Press: New York.
  • Day, G.S., (1994a). “The Capabilities of Market Driven Organizations,” Journal of Marketing, 58, Ekim, 37-52.
  • Day, G.S., (1994b). “Continuous Learning About Markets,” California Management Review, 36 (4), 9-31.
  • Day, G.S. ve Wensley, R., (1988). “Assessing Advantage: A Framework for Diagnosing Competitive Superiority,” Journal of Marketing, 52(2), April, 1-20.
  • DeNisi, A.S., Hitt, M.A. ve Jackson, S.E., (2003). “The Knowledge-Based Approach to Sustainable Competitive Advantage,” içinde Ed. DeNisi, A.S.; Hitt, M.A. ve Jackson, S.E., Managing Knowledge for Sustained Competitive Advantage Designing Strategies for Effective Human Resource Management, Josey-Bass: San Francisco.
  • Denison, D.R., (2000). Organizational Culture: Can It Be a Key Lever for Driving Organizational Change: The Handbook of Organizational Culture. Wiley: London, 2002
  • Deshpande, R. ve Farley, J.U., (1998a). “The Market Orientation Construct: Correlations, Culture, and Comprehensiveness,” Journal of Market Focused Management, 2, 237–239.
  • Deshpande, R. ve Farley, J.U., (1998b). “Measuring Market Orientation: Generalization and Synthesis,” Journal of Market Focused Management, 2, 213– 232.
  • Deshpande, R. ve Webster, F.E., (1989). “Organizational Culture and Marketing: Defining the Research Agenda,” Journal of Marketing, January, 53:3– 15.
  • Deshpande, R., Farley, J.U. ve. Webster, F.E., (1993). “Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis,” Journal of Marketing, 57, Ocak, 23-27.
  • Dobni, C.B. ve Luffman, G., (2003). “Determining The Scope and Impact of Market Orientation Profiles on Strategy Implementation and Performance,” Strategic Management Journal, 24, 577-585.
  • Drucker, P., (1954). The Practice of Management. Harper-Row: New York.
  • Drucker, P., (1985). “The Discipline of the Innovator,” Harvard Business Review, 63(3), 67-72.
  • Fornell C. ve Larcker, D., (1981). “Evaluating structural equation models with unobservable variables and measurement error,” Journal of Marketing Research, 18, Şubat, 39– 50.
  • Gatignon, H. ve Xuereb, J.M., (1997). “Strategic Orientation of the Firm New Product Performance,” Journal of Marketing Research, 34(1), 77-90.
  • Greenly, G.E., (1995). “Form of Market Orientation in UK Companies,” Journal of Management Studies, 32(1), 47-66.
  • Hagedoorn, J. ve Cloodt, M., (2003). “Measuring innovative performance: is there an advantage in using multiple indicators?” Research Policy, 32, 1365– 1379.
  • Han, J.K., Kim, N. ve Srivastava, R.K., (1998). “Market Orientation and Organizational Performance: Is Innovation a Missing Link?” Journal of Marketing, 62, Ekim, 30-45.
  • Hanvanich, S. Dröge, C. ve Calantone, R., (2003). “Reconceptualizing the meaning and domain of marketing knowledge,” Journal of Knowledge Management, 7(4), 124-135.
  • Huber, G.P., (1991). “Organizational Learning, the Contributing Process and the Literature,” Organization Science, 2(1), 88-105.
  • Hult, G.T.M., Ketchen, Jr. D.J. ve Slater, S.F., (2005). “Market Orientation and Performance: An Integration of Disparate Approaches,” Strategic Management Journal, 26: 1173–1181.
  • Hunt, S.D. ve Morgan, R.M., (1996). “The Resource-Advantage of Competition: Dynamics, Path Dependencies, and Evolutionary Dimensions,” Journal of Marketing, 60, Ekim, 107-114.
  • Jaworski, Bernard J., (1988). “Toward A Theory of Marketing Control: Environmental Context,” Journal of Marketing, 52(3), 23-39.
  • Johnson, J. L., Lee, R. P.W., Saini, A. ve Grohman, B., (2003). “MarketFocused Strategic Flexibility: Conceptual Advances and an Integrative Model,”
  • Journal of the Academy of Marketing Science, 31(1), 74-89.
  • Kaleka, A., (2002). “Resources and Capabilities Driving Competitive Advantage in Export Markets: Guidelines for Industrial Exporters,” Industrial Marketing Management, 31, 273– 283.
  • Kanter, R.M., (2006). “Innovation: The Classic Traps,” Harvard Business Review, November, 73-83.
  • Kanter, R.M. ve Brinkerhoff, D., (1981). “Organizational Performance: Recent Developments in Measurement,” Annual Review of Sociology, 7, 321-349.
  • Ketchen, D.J., Hult, G.T.M. ve Slater, S.F., (2007). “Toward Greater Understanding of Market Orientation and the Resource-Based View,” Strategic Management Journal, 28: 961–964.
  • Kohli, A.K. ve Jaworski, B.J., (1990). “Market Orientation: The Construct, Research Propositions and Managerial Implications,” Journal of Marketing, 54 (2), 1-18.
  • Kohli, A.K., Jaworski, B.J. ve Kumar, A., (1993). “MARKOR: A Measure of Market Orientation,” Journal of Marketing Research, 30 (4), 467–477.
  • Kotler, P., (1977). “From Sales Obsession to Marketing Effectiveness,” Harvard Business Review, Kasım-Aralık, 67-75.
  • Kotler, P., (2003). Marketing Insights from A to Z: 80 Concepts Every Manager Needs To Know. Wiley: New Jersey.
  • Kotler, P., Armstrong, G., Sounders, J. ve Wony, V., (1999). Principles of Marketing: Second European Edition. Prentice-Hall: Europe.
  • Kraft, K., (1989). “Market Structure, Firm Characteristics and Innovative Activity,” The Journal of Industrial Economics, 37(3), 329-336.
  • Lawrence, P.R. ve Lorsch, J.W., (1967). “Differentiation and Integration in Complex Organizations,” Administrative Science Quarterly, 12(1), 1-47.
  • Lepak, D.P. ve Snell, S.A., (2003). “Managing the Human Resource Architecture for Knowledge-Based Competition” içinde Ed. DeNisi, A.S.; Hitt,
  • M.A. ve Jackson, S.E., Managing Knowledge for Sustained Competitive Advantage Designing Strategies for Effective Human Resource Management. Josey-Bass: San Francisco.
  • Levitt, T., (1960). “Marketing Myopia,” Harvard Business Review, TemmuzAğustos, 45-56.
  • Li, J.J., (2005). “The Formation of Managerial Networks of Foreign Firms in China: The Effects of Strategic Orientations,” Asia Pacific Journal of Management, 22, 423-443.
  • Lings, I.N., (2004). “Internal Market Orientation Construct and Consequences,” Journal of Business Research, 57, 405– 413.
  • Lukas B.A. ve Ferrel, O.C., (2000). “The Effect of Market Orientation on Product Innovation,” Journal of the Academy of Marketing Science, 28(2), 239-247.
  • Matsuno, K., Mentzer,J.T. ve Rentz, J.O., (2005). “A conceptual and empirical comparison of three market orientation scales,” Journal of Business Research, 58 (1), 1-8.
  • Meeus, M.T.H. ve Oerlemans, L.A.G., (2000). “Firm Behavior and Innovative Performance an Empirical Exploration of the Selection-Adaptation Debate,” Research Policy, 29, 41-58.
  • Morris, M.H., Schindehutte, M. ve LaForge, R.W., (2002). “Entrepreneurial Marketing: A Construct for Integrating Emerging Entrepreneurship and Marketing Perspectives,” Journal of Marketing Theory and Practice, 10(4), 1-19.
  • Narver, J.C. ve Slater S. F., (1990). “The Effect of Market Orientation on Business Profitability,” Journal of Marketing, 54(4), 20–35.
  • Narver, J.C., Slater, S.F. ve MacLachlan, D.L., (2004). “Responsive and Proactive Market Orientation and New-Product Success,” Journal of Product Innovation Management, 21, 334–347.
  • Neely, A. ve Hii, J., (1998). Innovation and Business Performance: A Literature Review. The Judge Institute of Management Studies, University of Cambridge: London.
  • Nonaka, I., ve Takeuchi, H., (1995). The knowledge company: How Japanese companies create the dynamics of innovation. Oxford University Press: New York.
  • OECD-EUROSTAT ortak yayını, (2005). Oslo Kılavuzu: Yenilik Verilerinin Toplanması ve Yorumlaması İçin İlkeler. OECD/Avrupa Komisyonu, TÜBİTAK, 3.Baskı (2006).
  • Olson, E.M., Slater, S.F. ve Hult, G.T.M., (2005). “The Performance Implications of Fit Among Business Strategy, Marketing Organization Structure, and Strategic Behavior,” Journal of Marketing, 69, Temmuz, 49–65.
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PAZAR ORYANTASYONU BOYUTLARININ FİRMA PERFORMANSINA ETKİLERİ

Yıl 2009, Cilt: 9 Sayı: 2, 513 - 538, 01.05.2009

Öz

Pazar oryantasyonu, müşterilerin beklenti ve ihtiyaçlarını anlamaya, tatmin etmeye ve onlara verilen değeri azami kılmaya yönelik organizasyonel faaliyetlerin bütünüdür. Bu çalışmada müşteri odaklılık, rakip odaklılık ve departmanlar arası koordinasyon pazar oryantasyonunun bileşenleri olarak ele alınmış olup, firma yenilik ve finansal performansına etkileri, geniş çaplı bir saha araştırması ile incelenmiştir. Yapısal denklik modellemesi ile test edilen araştırma hipotezlerinin bulguları, gerek uygulamacılara gerekse bu alanda çalışan akademisyenlere önemli sonuçlar sunmaktadır

Kaynakça

  • Achrol, R. ve Kotler, P., (1999). “Marketing in the Network Economy,” Journal of Marketing,” 63, 146-163.
  • Acs, Z.J. ve Audretsch, D.B., (1989). “Patents as a measure of innovative activity,” Kyklos, Aug 42(2), 171–180.
  • Alpkan, L., Bulut, Ç. ve Mert, E., (2005). “Strategic Planning Trends in Turkish Small Firms: Empirical Study on SMEs in Kocaeli”, International Strategic Management Congress, Kongre Bildirileri Kitabı, Haziran (2005), Çanakkale.
  • Andersen, T.J., (2001). “Information Technology, Strategic Decision Making Approaches and Organizational Performance in Different Industrial Settings,” The Journal of Strategic Information Systems, 10(2), 101-119. 531
  • Antoncic, B. ve Hisrich, R.D., (2001). “Intrapreneurship: Construct Refinement and Cross-Cultural Validation,” Journal of Business Venturing, 16, 495–527.
  • Atuahene-Gima K. ve Ko A., (2001). “An Empirical Investigation of the Effect of Market Orientation and Entrepreneurship Orientation Alignment on Product Innovation,” Organization Science, 12(1), 54-73.
  • Baker, W.E. ve Sinkula, J.M., (1999). “The Synergistic Effect of Market Orientation and Learning Orientation on Organizational Performance,” Journal of the Academy of Marketing Science, 27(4), 411 – 427.
  • Barney, J.B., (1986). “Organizational Culture : Can It Be a Source of Sustained Competitive Advantage,” Academy of Management Review, 11(3), 656-665.
  • Barringer, B.R. ve Bluedorn, A.C., (1999). “The Relationship between Corporate Entrepreneurship and Strategic Management,” Strategic Management Journal, 20, 421-444.
  • Bass, B.M., (1985). Leadership and Performance beyond Expectations. Free Press: New York.
  • Bulut, Ç. ve Alpkan, L., (2006). “Behavioral Consequences of an Entrepreneurial Climate within Large Organizations: An Integrative Proposed Model”, The South East European Journal of Economics and Business, 1(2), 64– 70.
  • Capon, N., Farley, J.U. ve Hoenig, S., (1990). “Determinants of Financial Performance: A Meta-Analysis,” Management Science, 36(10), 1143-1159.
  • Celuch, K.G., Kasouf C. J. ve Peruvemba V., (2002). “The effects of Perceived Market and Learning Orientation on Assessed Organizational Capabilities,” Industrial Marketing Management, 31, 545– 554.
  • Conger J.A. ve Kanungo, R.N., (1987). “Toward a Behavioral Theory of Charismatic Leadership in Organizational Settings,” Academy of Management Review, 12, 637-647.
  • Connor, T., (2007). “Market Orientation and Performance,” Strategic Management Journal, 28, Nisan, 957–959
  • Czarnitzki, D. ve Kraft, K., (2004). “An Empirical Test of the Asymmetric Models on Innovative Activity: Who Invests More Into R&D, the Incumbent or the Challenger?” Journal of Economic Behavior and Organization 54(2), 153-173.
  • Day, G.S., (1990). Market Driven Strategy: Process for Creating Value. Free Press: New York.
  • Day, G.S., (1994a). “The Capabilities of Market Driven Organizations,” Journal of Marketing, 58, Ekim, 37-52.
  • Day, G.S., (1994b). “Continuous Learning About Markets,” California Management Review, 36 (4), 9-31.
  • Day, G.S. ve Wensley, R., (1988). “Assessing Advantage: A Framework for Diagnosing Competitive Superiority,” Journal of Marketing, 52(2), April, 1-20.
  • DeNisi, A.S., Hitt, M.A. ve Jackson, S.E., (2003). “The Knowledge-Based Approach to Sustainable Competitive Advantage,” içinde Ed. DeNisi, A.S.; Hitt, M.A. ve Jackson, S.E., Managing Knowledge for Sustained Competitive Advantage Designing Strategies for Effective Human Resource Management, Josey-Bass: San Francisco.
  • Denison, D.R., (2000). Organizational Culture: Can It Be a Key Lever for Driving Organizational Change: The Handbook of Organizational Culture. Wiley: London, 2002
  • Deshpande, R. ve Farley, J.U., (1998a). “The Market Orientation Construct: Correlations, Culture, and Comprehensiveness,” Journal of Market Focused Management, 2, 237–239.
  • Deshpande, R. ve Farley, J.U., (1998b). “Measuring Market Orientation: Generalization and Synthesis,” Journal of Market Focused Management, 2, 213– 232.
  • Deshpande, R. ve Webster, F.E., (1989). “Organizational Culture and Marketing: Defining the Research Agenda,” Journal of Marketing, January, 53:3– 15.
  • Deshpande, R., Farley, J.U. ve. Webster, F.E., (1993). “Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis,” Journal of Marketing, 57, Ocak, 23-27.
  • Dobni, C.B. ve Luffman, G., (2003). “Determining The Scope and Impact of Market Orientation Profiles on Strategy Implementation and Performance,” Strategic Management Journal, 24, 577-585.
  • Drucker, P., (1954). The Practice of Management. Harper-Row: New York.
  • Drucker, P., (1985). “The Discipline of the Innovator,” Harvard Business Review, 63(3), 67-72.
  • Fornell C. ve Larcker, D., (1981). “Evaluating structural equation models with unobservable variables and measurement error,” Journal of Marketing Research, 18, Şubat, 39– 50.
  • Gatignon, H. ve Xuereb, J.M., (1997). “Strategic Orientation of the Firm New Product Performance,” Journal of Marketing Research, 34(1), 77-90.
  • Greenly, G.E., (1995). “Form of Market Orientation in UK Companies,” Journal of Management Studies, 32(1), 47-66.
  • Hagedoorn, J. ve Cloodt, M., (2003). “Measuring innovative performance: is there an advantage in using multiple indicators?” Research Policy, 32, 1365– 1379.
  • Han, J.K., Kim, N. ve Srivastava, R.K., (1998). “Market Orientation and Organizational Performance: Is Innovation a Missing Link?” Journal of Marketing, 62, Ekim, 30-45.
  • Hanvanich, S. Dröge, C. ve Calantone, R., (2003). “Reconceptualizing the meaning and domain of marketing knowledge,” Journal of Knowledge Management, 7(4), 124-135.
  • Huber, G.P., (1991). “Organizational Learning, the Contributing Process and the Literature,” Organization Science, 2(1), 88-105.
  • Hult, G.T.M., Ketchen, Jr. D.J. ve Slater, S.F., (2005). “Market Orientation and Performance: An Integration of Disparate Approaches,” Strategic Management Journal, 26: 1173–1181.
  • Hunt, S.D. ve Morgan, R.M., (1996). “The Resource-Advantage of Competition: Dynamics, Path Dependencies, and Evolutionary Dimensions,” Journal of Marketing, 60, Ekim, 107-114.
  • Jaworski, Bernard J., (1988). “Toward A Theory of Marketing Control: Environmental Context,” Journal of Marketing, 52(3), 23-39.
  • Johnson, J. L., Lee, R. P.W., Saini, A. ve Grohman, B., (2003). “MarketFocused Strategic Flexibility: Conceptual Advances and an Integrative Model,”
  • Journal of the Academy of Marketing Science, 31(1), 74-89.
  • Kaleka, A., (2002). “Resources and Capabilities Driving Competitive Advantage in Export Markets: Guidelines for Industrial Exporters,” Industrial Marketing Management, 31, 273– 283.
  • Kanter, R.M., (2006). “Innovation: The Classic Traps,” Harvard Business Review, November, 73-83.
  • Kanter, R.M. ve Brinkerhoff, D., (1981). “Organizational Performance: Recent Developments in Measurement,” Annual Review of Sociology, 7, 321-349.
  • Ketchen, D.J., Hult, G.T.M. ve Slater, S.F., (2007). “Toward Greater Understanding of Market Orientation and the Resource-Based View,” Strategic Management Journal, 28: 961–964.
  • Kohli, A.K. ve Jaworski, B.J., (1990). “Market Orientation: The Construct, Research Propositions and Managerial Implications,” Journal of Marketing, 54 (2), 1-18.
  • Kohli, A.K., Jaworski, B.J. ve Kumar, A., (1993). “MARKOR: A Measure of Market Orientation,” Journal of Marketing Research, 30 (4), 467–477.
  • Kotler, P., (1977). “From Sales Obsession to Marketing Effectiveness,” Harvard Business Review, Kasım-Aralık, 67-75.
  • Kotler, P., (2003). Marketing Insights from A to Z: 80 Concepts Every Manager Needs To Know. Wiley: New Jersey.
  • Kotler, P., Armstrong, G., Sounders, J. ve Wony, V., (1999). Principles of Marketing: Second European Edition. Prentice-Hall: Europe.
  • Kraft, K., (1989). “Market Structure, Firm Characteristics and Innovative Activity,” The Journal of Industrial Economics, 37(3), 329-336.
  • Lawrence, P.R. ve Lorsch, J.W., (1967). “Differentiation and Integration in Complex Organizations,” Administrative Science Quarterly, 12(1), 1-47.
  • Lepak, D.P. ve Snell, S.A., (2003). “Managing the Human Resource Architecture for Knowledge-Based Competition” içinde Ed. DeNisi, A.S.; Hitt,
  • M.A. ve Jackson, S.E., Managing Knowledge for Sustained Competitive Advantage Designing Strategies for Effective Human Resource Management. Josey-Bass: San Francisco.
  • Levitt, T., (1960). “Marketing Myopia,” Harvard Business Review, TemmuzAğustos, 45-56.
  • Li, J.J., (2005). “The Formation of Managerial Networks of Foreign Firms in China: The Effects of Strategic Orientations,” Asia Pacific Journal of Management, 22, 423-443.
  • Lings, I.N., (2004). “Internal Market Orientation Construct and Consequences,” Journal of Business Research, 57, 405– 413.
  • Lukas B.A. ve Ferrel, O.C., (2000). “The Effect of Market Orientation on Product Innovation,” Journal of the Academy of Marketing Science, 28(2), 239-247.
  • Matsuno, K., Mentzer,J.T. ve Rentz, J.O., (2005). “A conceptual and empirical comparison of three market orientation scales,” Journal of Business Research, 58 (1), 1-8.
  • Meeus, M.T.H. ve Oerlemans, L.A.G., (2000). “Firm Behavior and Innovative Performance an Empirical Exploration of the Selection-Adaptation Debate,” Research Policy, 29, 41-58.
  • Morris, M.H., Schindehutte, M. ve LaForge, R.W., (2002). “Entrepreneurial Marketing: A Construct for Integrating Emerging Entrepreneurship and Marketing Perspectives,” Journal of Marketing Theory and Practice, 10(4), 1-19.
  • Narver, J.C. ve Slater S. F., (1990). “The Effect of Market Orientation on Business Profitability,” Journal of Marketing, 54(4), 20–35.
  • Narver, J.C., Slater, S.F. ve MacLachlan, D.L., (2004). “Responsive and Proactive Market Orientation and New-Product Success,” Journal of Product Innovation Management, 21, 334–347.
  • Neely, A. ve Hii, J., (1998). Innovation and Business Performance: A Literature Review. The Judge Institute of Management Studies, University of Cambridge: London.
  • Nonaka, I., ve Takeuchi, H., (1995). The knowledge company: How Japanese companies create the dynamics of innovation. Oxford University Press: New York.
  • OECD-EUROSTAT ortak yayını, (2005). Oslo Kılavuzu: Yenilik Verilerinin Toplanması ve Yorumlaması İçin İlkeler. OECD/Avrupa Komisyonu, TÜBİTAK, 3.Baskı (2006).
  • Olson, E.M., Slater, S.F. ve Hult, G.T.M., (2005). “The Performance Implications of Fit Among Business Strategy, Marketing Organization Structure, and Strategic Behavior,” Journal of Marketing, 69, Temmuz, 49–65.
  • Panigyrakis, G.G ve Theodoridis, P.K., (2007). “Market orientation and performance: An empirical investigation in the retail industry in Greece,” Journal of Retailing and Consumer Services, 14, 137–149.
  • Porter, M. E., (1980). Competitive Strategy, Free Press: New York.
  • Porter, M.E., (1985). Competitive Advantage: Creating and Sustaining Superior Performance. Free Press: New York.
  • Porter, M.E., (1991). “Towards a Dynamic Theory of Strategy,” Strategic Management Journal, 12, 95-117.
  • Reichheld, F. F. ve Sasser, W. E., (1990). “Zero Defections: Quality Comes to Services,” Harvard Business Review, 68(5), 105–111.
  • Ronen, S., ve Shenkar, O., (1985). “Clustering Countries on Attitudinal Dimensions: A Review and Synthesis,” Academy of Management Review, 10(3), 435-454.
  • Ruekert, R. W., (1992). “Developing a Marketing Orientation: An Organizational Strategy Perspective,” International Journal of Marketing, 9, Ağustos, 225-245.
  • Schein, E. H., (1992). Organizational Culture and Leadership. 2. Baskı, JosseyBass: San Francisco.
  • Senge P.M., (1990). The fifth discipline: The art and practice of learning organization, Doubleday: New York.
  • Slater, S.F. ve Narver, J.C., (1993). “Product-market strategy and performance: An analysis of the Miles and Snow Strategy Types,” European Journal of Marketing, 27(10), 33-51.
  • Slater, S.F. ve Narver, J.C., (1994). “Does competitive environment moderate the market orientation-performance relationship?” Journal of Marketing, 58(1), 46–55.
  • Slater, S.F. ve Narver, J.C., (1995). “Market orientation and the learning organization,” Journal of Marketing, 59(3), 63-74.
  • Slater, S.F. ve Narver, J.C., (1999). “Research notes and communications: Market-oriented is more than being customer-led,” Strategic Management Journal, 20, Aralık, 1165-1168.
  • Slater, S.F. ve Narver, J.C., (2000). “The Positive Effect of a Market Orientation on Business Profitability: A Balanced Replication,” Journal of Business Research, 48, 69-73.
  • Spender, J-C. ve Grant, R.M., (1996). “Knowledge and the firm: Overview,” Strategic Management Journal, 17, Special issue: Knowledge and the Firm, winter, 5-9.
  • Srivastava, R.K., Shervani, T.A. ve Fahey, L., (1999). “Marketing, Business Processes, and Shareholder Value: An Organizationally Embedded View of Marketing Activities and the Discipline of Marketing,” Journal of Marketing, 63(special issue), 168-179
  • Tuominen, M., Rajala, A. ve Möller, K., (2004). “How does adaptability drive innovativeness?” Journal of Business Research, 57(5), May, 495-506.
  • Venkatraman, N. ve Ramanujam, V., (1986). “Measurement of Business Performance in Strategy Research: A Comparison of Approacjes,” Academy of Management Review, 11(4), 801-814.
  • Venkatraman, N. ve Ramanujam, V., (1987). “Measurement of Business Economic Performance: An Examination of Method Convergence,” Journal of Management, 13(1), 109-122.
  • Wang, E.T.G. ve Wei, H.L., (2005). “The Importance of Market Orientation, Learning Orientation, and Quality Orientation Capabilities in TQM: An Example from Taiwanese Software Industry,” Total Quality Management, 16(10), 1161– 1177.
  • Yılmaz, C., Alpkan, L. ve Ergun, E., (2005). “Cultural determinants of customerand learning-oriented value systems and their joint effects on firm performance,” Journal of Business Research, 58, 1340– 1352.
  • Zahra, S.A. ve Chaples, S.S., (1993). “Blind spots in competitive analysis,” Academy of Management Executive, 7(2), 7-28.
  • Zahra, S.A., Neubaum, D.O. ve El- Hagrassey, G.M., (2002). “Competitive Analysis and New Venture Performance: Understanding the Impact of Strategic Uncertainty and Venture Origin,” Entrepreneurship Theory and Practice, Fall, 1- 28.
  • Zhou K. Z., Yim C. K.B. ve Tse D.K., (2005). “The Effects of Strategic Orientations on Technology- and Market-Based Breakthrough Innovations,” Journal of Marketing 69, Nisan, 42–60.
Toplam 91 adet kaynakça vardır.

Ayrıntılar

Diğer ID JA53TC47AA
Bölüm Araştırma Makalesi
Yazarlar

Lütfihak Alpkan Bu kişi benim

Çağrı Bulut

Cengiz Yılmaz Bu kişi benim

Yayımlanma Tarihi 1 Mayıs 2009
Yayımlandığı Sayı Yıl 2009 Cilt: 9 Sayı: 2

Kaynak Göster

APA Alpkan, L., Bulut, Ç., & Yılmaz, C. (2009). THE EFFECTS OF MARKET ORIENTATION DIMENSIONS ON FIRM PERFORMANCE. Ege Academic Review, 9(2), 513-538.
AMA Alpkan L, Bulut Ç, Yılmaz C. THE EFFECTS OF MARKET ORIENTATION DIMENSIONS ON FIRM PERFORMANCE. eab. Mayıs 2009;9(2):513-538.
Chicago Alpkan, Lütfihak, Çağrı Bulut, ve Cengiz Yılmaz. “THE EFFECTS OF MARKET ORIENTATION DIMENSIONS ON FIRM PERFORMANCE”. Ege Academic Review 9, sy. 2 (Mayıs 2009): 513-38.
EndNote Alpkan L, Bulut Ç, Yılmaz C (01 Mayıs 2009) THE EFFECTS OF MARKET ORIENTATION DIMENSIONS ON FIRM PERFORMANCE. Ege Academic Review 9 2 513–538.
IEEE L. Alpkan, Ç. Bulut, ve C. Yılmaz, “THE EFFECTS OF MARKET ORIENTATION DIMENSIONS ON FIRM PERFORMANCE”, eab, c. 9, sy. 2, ss. 513–538, 2009.
ISNAD Alpkan, Lütfihak vd. “THE EFFECTS OF MARKET ORIENTATION DIMENSIONS ON FIRM PERFORMANCE”. Ege Academic Review 9/2 (Mayıs 2009), 513-538.
JAMA Alpkan L, Bulut Ç, Yılmaz C. THE EFFECTS OF MARKET ORIENTATION DIMENSIONS ON FIRM PERFORMANCE. eab. 2009;9:513–538.
MLA Alpkan, Lütfihak vd. “THE EFFECTS OF MARKET ORIENTATION DIMENSIONS ON FIRM PERFORMANCE”. Ege Academic Review, c. 9, sy. 2, 2009, ss. 513-38.
Vancouver Alpkan L, Bulut Ç, Yılmaz C. THE EFFECTS OF MARKET ORIENTATION DIMENSIONS ON FIRM PERFORMANCE. eab. 2009;9(2):513-38.