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ÇEKİCİ FAKTÖRLERİN DESTİNASYON SEÇİMİNE ETKİSİ: DALYAN ÖRNEĞİ

Yıl 2010, Cilt: 10 Sayı: 3, 1041 - 1054, 01.08.2010

Öz

Bu çalışma da Dalyan’a özgü çekici faktörlerin turistlerin tatil yeri seçimindeki etkisi araştırılmıştır. Çekici faktörlerin, tüketicilerin destinasyon seçiminde ve buna bağlı olarak satınalma kararlarında önemli etkiye sahip olduğu bilinmektedir. Bu kapsamda, önce kavramsal çerçeve oluşturulmuş sonra turistlerle yüzyüze yapılan anket çalışması yardımıyla veriler toplanmıştır. Tanımlayıcı ve çıkarımsal istatistiksel olarak verilerin analizi yapılarak değişkenler dört faktör altında incelenmiştir. Daha sonra yapılan regresyon analizi ile Dalyan’a özgü çekiciliklerin turistlerin Dalyan’ı seçmelerindeki etkisi araştırılmıştır. Dalyan’a özgü tüm çekici faktörlerin turistlerin destinasyon seçim kararları üzerinde önemli derecede etkisinin olduğunu görülmüştür

Kaynakça

  • Albayrak, A.S. Ve Diğerleri (2005). Spss Uygulamalı Çok Değişkenli İstatistik Teknikleri. Ankara: Asil Yayın Dağıtım Ltd. Şti.
  • Baloğlu, Ş. And Uysal, M. (1996). “Market Segments Of Push And Pull Motivations: A Canonical Correlation Approach”, International Journal Of Contemporary Hospitality Management, 8-3, 32-38.
  • Cha, S., Mccleary, K.W. And Uysal, M. (1995). “Travel Motivations Of Japanese Overseas Travelers: A Factor-Cluster Segmentation Approach”, Journal Of Travel Research, 34, 33-39.
  • Correıa, A., Valle, P.O. And Moço, C. (2007). “Modeling Motivations And Perceptions Of Portuguese Tourists”, Journal Of Business Research, 60, 76–80.
  • Crompton, J.L. (2004) “Motivations For Pleasure Vacation”, 84-103, (Ed. Stephen Williams) Tourism: Critical Concepts İn The Social Sciences, Usa: Taylor & Francis.
  • Crompton, J.L. (1979). “Motivations For Pleasure Vacation”. Annals Oftourism Research, 6 (4), 408–424
  • De Muth, J.E. (2006). Basic Statistics And Pharmaceutical Statistical Applications . New York: Marcel Dekker.
  • Demir, M. (2009). “Konaklama İşletmelerinde Duygusal Zeka, Örgütsel Sapma, Çalışma Yaşamı Kalitesi Ve İşten Ayrılma Eğilimi Arasındaki İlişkinin Analizi”, Dokuz Eylül Üniversitesi, Sbe, Yayınlanmamış Doktora Tezi, İzmir.
  • Do Valle, P.O. (2006). “Tourist Satisfaction And Destination Loyalty İntention: A Structural And Categorical Analysis”, Int. Journal Of Business Science And Applied Management, 1, (1), 25-44.
  • Fodness, D. (1994), “Measuring Tourist Motivation”, Annals Of Tourism Research, 21 (3), 555-581.
  • Gnoth, J. (1997). “Tourism Motivation And Expectation Formation” Annals Of Tourism Research, 24, (2), 283-304.
  • Hanqın, Z.Q. And Lam, T. (1999). “An Analysis Of Mainland Chinese Visitors' Motivations To Visit Hong Kong”, Tourism Management, 20, 587-594.
  • Hong, S. Ve Diğerleri (2006). “The Roles Of Categorization, Affective İmage And Constraints On Destination Choice: An Application Of The Nmnl Model”, Tourism Management 27, 750–761.
  • Hudson, S. (1999). “Consumer Behavior Related To Tourism”, 7–32, (Ed. A. Pizam, & Y. Mansfeld), Consumer Behavior İn Travel And Tourism. New York: The Haworth Press Inc.
  • Kao, M.C. Ve Diğerleri (2008). “Motivations And Satisfactions Of Taiwanese Tourists Who Visit Australia: An Exploratory Study”, Journal Of Travel & Tourism Marketing, 24 (1), 17-33.
  • Kelloway, E.K. (1998). Using Lısrel For Structural Equation Modeling: A Researcher’s Guide, Thousand Oaks, Ca: Sage Publications.
  • Kim, S-S., And Lee, C-K. (2002). “Push And Pull Relationships”. Annals Of Tourism Research, 29, (1), 257–260.
  • Kım, S.S., Lee, C. And Klenosky, D.B. (2003). “The İnfluence Of Push And Pull Factors At Korean National Parks”, Tourism Management, 24,169–180.

THE EFFECTS OF PULL FACTORS ON DESTINATION CHOICE: A STUDY IN DALYAN

Yıl 2010, Cilt: 10 Sayı: 3, 1041 - 1054, 01.08.2010

Öz

This study examines Dalyan’s specific pull factors (attractiveness factors) influenced for tourist holiday destination choice. It’s known that the pull factors have a significant influence of consumers in the selection of destinations and hence, buying decision. In this context, first the conceptual framework was conducted and then data were gathered from tourists with the help of a questionnaire which is conducted face to face. By analyzing data descriptive and inferential statistically variables have been examined under four factors. Then, with the regression analysis of Dalyan’s specific attractions was investigated tourist attraction in selected. The results of the study show that pull factors are effective on tourists’ destination choice

Kaynakça

  • Albayrak, A.S. Ve Diğerleri (2005). Spss Uygulamalı Çok Değişkenli İstatistik Teknikleri. Ankara: Asil Yayın Dağıtım Ltd. Şti.
  • Baloğlu, Ş. And Uysal, M. (1996). “Market Segments Of Push And Pull Motivations: A Canonical Correlation Approach”, International Journal Of Contemporary Hospitality Management, 8-3, 32-38.
  • Cha, S., Mccleary, K.W. And Uysal, M. (1995). “Travel Motivations Of Japanese Overseas Travelers: A Factor-Cluster Segmentation Approach”, Journal Of Travel Research, 34, 33-39.
  • Correıa, A., Valle, P.O. And Moço, C. (2007). “Modeling Motivations And Perceptions Of Portuguese Tourists”, Journal Of Business Research, 60, 76–80.
  • Crompton, J.L. (2004) “Motivations For Pleasure Vacation”, 84-103, (Ed. Stephen Williams) Tourism: Critical Concepts İn The Social Sciences, Usa: Taylor & Francis.
  • Crompton, J.L. (1979). “Motivations For Pleasure Vacation”. Annals Oftourism Research, 6 (4), 408–424
  • De Muth, J.E. (2006). Basic Statistics And Pharmaceutical Statistical Applications . New York: Marcel Dekker.
  • Demir, M. (2009). “Konaklama İşletmelerinde Duygusal Zeka, Örgütsel Sapma, Çalışma Yaşamı Kalitesi Ve İşten Ayrılma Eğilimi Arasındaki İlişkinin Analizi”, Dokuz Eylül Üniversitesi, Sbe, Yayınlanmamış Doktora Tezi, İzmir.
  • Do Valle, P.O. (2006). “Tourist Satisfaction And Destination Loyalty İntention: A Structural And Categorical Analysis”, Int. Journal Of Business Science And Applied Management, 1, (1), 25-44.
  • Fodness, D. (1994), “Measuring Tourist Motivation”, Annals Of Tourism Research, 21 (3), 555-581.
  • Gnoth, J. (1997). “Tourism Motivation And Expectation Formation” Annals Of Tourism Research, 24, (2), 283-304.
  • Hanqın, Z.Q. And Lam, T. (1999). “An Analysis Of Mainland Chinese Visitors' Motivations To Visit Hong Kong”, Tourism Management, 20, 587-594.
  • Hong, S. Ve Diğerleri (2006). “The Roles Of Categorization, Affective İmage And Constraints On Destination Choice: An Application Of The Nmnl Model”, Tourism Management 27, 750–761.
  • Hudson, S. (1999). “Consumer Behavior Related To Tourism”, 7–32, (Ed. A. Pizam, & Y. Mansfeld), Consumer Behavior İn Travel And Tourism. New York: The Haworth Press Inc.
  • Kao, M.C. Ve Diğerleri (2008). “Motivations And Satisfactions Of Taiwanese Tourists Who Visit Australia: An Exploratory Study”, Journal Of Travel & Tourism Marketing, 24 (1), 17-33.
  • Kelloway, E.K. (1998). Using Lısrel For Structural Equation Modeling: A Researcher’s Guide, Thousand Oaks, Ca: Sage Publications.
  • Kim, S-S., And Lee, C-K. (2002). “Push And Pull Relationships”. Annals Of Tourism Research, 29, (1), 257–260.
  • Kım, S.S., Lee, C. And Klenosky, D.B. (2003). “The İnfluence Of Push And Pull Factors At Korean National Parks”, Tourism Management, 24,169–180.
Toplam 18 adet kaynakça vardır.

Ayrıntılar

Diğer ID JA28MF33ZU
Bölüm Araştırma Makalesi
Yazarlar

Şirvan Şen Demir Bu kişi benim

Yayımlanma Tarihi 1 Ağustos 2010
Yayımlandığı Sayı Yıl 2010 Cilt: 10 Sayı: 3

Kaynak Göster

APA Demir, Ş. Ş. (2010). THE EFFECTS OF PULL FACTORS ON DESTINATION CHOICE: A STUDY IN DALYAN. Ege Academic Review, 10(3), 1041-1054.
AMA Demir ŞŞ. THE EFFECTS OF PULL FACTORS ON DESTINATION CHOICE: A STUDY IN DALYAN. eab. Ağustos 2010;10(3):1041-1054.
Chicago Demir, Şirvan Şen. “THE EFFECTS OF PULL FACTORS ON DESTINATION CHOICE: A STUDY IN DALYAN”. Ege Academic Review 10, sy. 3 (Ağustos 2010): 1041-54.
EndNote Demir ŞŞ (01 Ağustos 2010) THE EFFECTS OF PULL FACTORS ON DESTINATION CHOICE: A STUDY IN DALYAN. Ege Academic Review 10 3 1041–1054.
IEEE Ş. Ş. Demir, “THE EFFECTS OF PULL FACTORS ON DESTINATION CHOICE: A STUDY IN DALYAN”, eab, c. 10, sy. 3, ss. 1041–1054, 2010.
ISNAD Demir, Şirvan Şen. “THE EFFECTS OF PULL FACTORS ON DESTINATION CHOICE: A STUDY IN DALYAN”. Ege Academic Review 10/3 (Ağustos 2010), 1041-1054.
JAMA Demir ŞŞ. THE EFFECTS OF PULL FACTORS ON DESTINATION CHOICE: A STUDY IN DALYAN. eab. 2010;10:1041–1054.
MLA Demir, Şirvan Şen. “THE EFFECTS OF PULL FACTORS ON DESTINATION CHOICE: A STUDY IN DALYAN”. Ege Academic Review, c. 10, sy. 3, 2010, ss. 1041-54.
Vancouver Demir ŞŞ. THE EFFECTS OF PULL FACTORS ON DESTINATION CHOICE: A STUDY IN DALYAN. eab. 2010;10(3):1041-54.