The Impact of Corporate Social Responsibility on Job Satisfaction in Hotels

Nilgün Avcı; İbrahim Akdemir

The Impact of Corporate Social Responsibility on Job Satisfaction in Hotels

Yıl 2014, Cilt: 14 Sayı: 1, 125 - 135, 01.02.2014

Öz

The main objective of this research is to analyze the impact of corporate social responsibility on job satisfaction in hotels. Dimensions of corporate social responsibility used in the study include economic, philanthropic, and ethical aspects. A total of 229 employees in 7 hotels in Çesme area constitued the sample of this study. Data is collected through a structured questionnaire. After testing for the basic aspects of reliability and validity, regression and factor analyses are used to test the hypotheses of the study. The findings of the study show that ethical and economic dimensions of CSR have a positive effect on job satisfaction. In building of these findings, it is argued that CSR performance can be an effective way for companies to maintain a positive relationship with their employees and this study provides practical implications for hotel managers when implementing CSR and JS strategies

Anahtar Kelimeler

Job satisfaction, corporate social responsibility, hotels

Kaynakça

Akdoğan, K.F. ve Bay, E. (2012)“İsteğe Bağlı Kurumsal Sosyal Sorumluluk Faaliyetleri: Görünürde Hayırseverlik”Amme İdaresi Dergisi, 45(1):51-75.
Alakavuklar, O.N., Kılıçaslan, S. ve Öztürk, E.B. (2009)“Türkiye’de Hayırseverlikten Kurumsal Sosyal Sorumluluğa Geçiş: Bir Kurumsal Değişim Öyküsü”Yönetim AraştırmalarıDergisi,9(2):103-143.
Ararat, M. (2008)“A Development Perspective for Corporate Social Responsibility: Case of Turkey”Corporate Governance, 8(3):271-285.
Arnett, D.B., Laverie, D.A. ve McLane, C. (2002)“Using Job Satisfaction and Pride as Internal- Marketing Tools”Cornell Hotel and Restaurant Administration Quarterly, 43(2):87-96.
Bielak, D., Bonini, S.M.J. ve Oppenheim, J.M. (2007)“CEOs on Strategy and Social Issues. The McKinsey Quarterly, Web Exclusive, October”,http:// www.mckinseyquarterly.com/article_page.aspx?ar=2056 &pagenum=7, (22/06/2012).
Berger, I.E., Cunningham, P.H. ve Drumwright, M.E. (2006)“Identity, Identification, and Relationship Through Social Alliances”Journal of the Academy of Marketing Science, 34(2): 128-137.
Bies, R.J., Bartunek, J.M., Fort, T.L. ve Zald, M.N. (2007)“Corporation as Social Chance Agents: Individual, Interpersonal, Institutional and Environmental Dynamics”Academy of Management Review, 32:788-793.
Boddy, C.R., Ladyshewsky, R.K. ve Galvin, P. (2010)“The Influence of Corporate Psychopaths on Corporate Social Responsibility and Organizational Commitment to Employees”Journal of Business Ethics, 97:1-19.
Bonache, J. (2005)“Job Satisfaction Among Expatriates, Repatriates and Domestic Employees: The Perceived Impact of International Assignments on Workrelated Variables”Personnel Review, 34(1):110-124.
Bowen, H.R. (1953)Social Responsibilities of Businessman, New York, Harper&Row.
Brammer, S. ve Millington, A. (2005)“Corporate Reputation andPphilanthropy: An Empirical Analysis”Journal of Business Ethics, 61:29-44.
Brammer, S., Millington, A. ve Rayton, B. (2007)“The Contribution of Corporate Social Responsibility to Organizational Commitment”International Journal of Human Resource Management,18(10):1701-1719.
Brown, T.J. ve Dacin, A.P.(1997)“The Company and the Product: Corporate Associations and Consumer Product Responses”Journal of Marketing, 61:68-84.
Carroll, A.B. (1979)“A Three Dimensional Conceptual Model of Corporate Social Performance”Academy of Management of Review, 4(4):497-505.
Carroll, A.B. (1991)“The Pyramid of Corporate Social Responsibility:Toward the Moral Management of Organizational Stakeholders”Business Horizons,4:39-48.
Claydon, T. ve Doyle, M. (1996)“Trusting Me, Trusting You? The Ethics of Employee Empowerment”Personnel Review,25(6):13-25.
Collier, J. ve Esteban, R. (2007)“Corporate Social Responsibility and Employee Commitment”Business Ethics: A European Revie. 16(1):19-33.
Çalışkan, O. ve Ünüsan, Ç. (2011)“Otel Çalışanlarının Kurumsal Sosyal Sorumluluk Algısının İş Tatmini ve İşte Kalma Niyetine Etkisi”Anatolia: Turizm Araştırmaları Dergisi,22(2):154-166.
Ertuna, B. ve Tükel, A. (2009)“Türkiye’de KSS Uygulamaları: Geleneksel ve Küresel Arasında”Yönetim Araştırmaları Dergisi, 9(2):145-172.
Font, X., Walmsley, A., Cogotti, S., McCombes, L. ve Häusler, N. (2012)“Corporate Social Responsibility: The Disclosure-Performance Gap”Tourism Management, 33:1544-1553.
Garay, L. ve Font, X. (2012) “Doing Good to Do Well? Corporate Social Responsibility Reasons, Practices and Impacts in Small and Medium Accommodation Enterprises”International Journal of Hospitality Management, 31:329-337.
Gil, I., Berenguer, G.ve Cervera, A. (2008)“The Roles of Service Encounters, Service Value, and Job Satisfaction in Achieving Customer Satisfaction in Business Relationships”Industrial Marketing Management, 37:921–939.
Golja, T. ve Nižić, M.K. (2010)“Corporate Socıal Responsibility in Tourism-The Most Popular Tourism Destinations in Croatia: Comparative Analysis”Managem ent,15(2):107-121.
Grosbois, D. (2012)“Corporate Social Responsibility Reporting by the Global Hotel Industry: Commitment, Initiatives and Performance”International Journal of Hospitality Manageme, 31:896-905.
Hair, J.F., Anderson, R.E., Tatham, R.L., ve Black, W. (2006). Multivariate Data Analysis. Prentice Hall. 6. Baskı. New Jersey.
Hansen, S.D., Dunford. B.B., Boss, A.D., Boss, W.R. ve Angermeier, I. (2011)“Corporate Social Responsibility and the Benefits of Employee Trust: A Cross-Disciplinary Perspective”J Bus Ethics, 102:29-45.
Henderson, J.C. (2007)“Corporate Social Responsibility and Tourism: Hotel Companies in Phuket, Thailand, After the Indian Ocean Tsunami”Hospitality Management, 26:228-239.
Homburg, C. ve Stock, R.M. (2004)“The Link Between Salespeople’s Job Satisfaction and Customer Satisfaction in a Business-to-Business Context: a Dyadic Analysis”Journal of Academy of Marketing Science, 32(2):144-158.
Inoue, Y. ve Lee,S.(2011)“Effects of Different Dimensions of Corporate Social Responsibility on Corporate Financial Performance in Tourism-Related Industries”Tourism Management,32:790-804.
Judge, T.A., Thoresen, C.J., Bono, J.E., ve Patton, G.K. (2001)“The Job Satisfaction-job Performance Relationship: A Qualitative and Quantitative Review”Psychological Bullet,127:376-407.
Kalaycı, Ş. (2008)SPSS Uygulamalı Çok Değişkenli İstatistik Teknikleri, 3.Baskı, Ankara, Asil Yayın Dağıtım Ltd. Şti.
Kang, K.H., Lee, S. ve Huh, C. (2010)“Impacts of Positive and Negative Corporate Social Responsibility Activities on Company Performance in the Hospitality Industry” International Journal of Hospitality Management, 29:72-82.
Kemper, A., Martin, R.L. (2010)“After the Fall:The Global Financial Crisis as a Test of Corporate Social Responsibility Theories”European Management Review, 7(4):229-240.
Kim, E.E.K., Kang, J. ve Mattila A.S. (2012)“The Impact of Prevention Versus Promotion Hope on CSR Activities”International Journal of Hospitality Managemen. 31:43-51.
Küskü, F. ve Erçek, M. (2000) ”Vatandaş Kuruluş Kavramı: Türk Kuruluşları İyi Birer Vatandaş mı?”Amme İdaresi Dergisi,33(3):79-95.
Küskü, F. ve Zarkada-Fraser, A. (2004)“An Empirical Investigation of Corporate Citizenship in Australia and Turkey”British Journal of Management, 15:57-72.
Lambert, E.G. Lynn, H.N. ve Barton, S.M.(2001)“The Impact of Job Satisfaction on Turnover Intent: A Test of a Structural Measurement Model Using a National Sample of Workers”The Social Science Journal, 38:233-250.
Larson, B.V., Flaherty, K.E.,Zablah,, A.R.,Brown T.J. ve Wiener, J.L. (2008)“Linking Cause-RelatedMarketing to Sales Force Responses and Performance in a Direct Selling Context” Journal of the Academy of Marketing Science, 36(2):271-277.
Lee, S. ve Heo, C.Y. (2009)“Corporate Social Responsibility and Customer Satisfaction Among US Publicly Traded Hotels and Restaurants”International Journal of Hospitality Management,28:635-637.
Lee, S. ve Park, S.Y. (2009)“Do Socially Responsible Activities Help Hotels and Casinos Achieve their Financial Goals?”International Journal of Hospitality Management,105-112.
Lee, H., Park, T.K., Moon, H.K., Yang, Y.H. ve Kim, C. (2009)“Corporate Philanthropy, Attitude Towards Corporations, and Purchase Intentions: a South Korea Study”Journal of Business Research, 62(10):939-946.
Lee, Y.Ki, Kim,Y.S., Lee, K.H, ve Li, D. (2011)“The Impact of CSR on Relationship Quality and Relationship Outcomes: A Perspective of Service Employees”International Journal of Hospitality Management,31(3):745:756.
Lee, C-Ki., Song, H-J., Lee, H-Mi, Lee, S. ve Leiter, M.P., Harvie, P. ve Erizzell, C. (1998)“The Correspondence of Patient Satisfaction and Nurse Burnout”Social Sciences Medicine, 47(10):1611-1617.
Lis, B. (2012)“The Relevance of Corporate Social Responsibility for a Sustainable Human Resource Management: An Analysis of Organizational Attractiveness as a Determinant in Employees’ Selection of a (Potential) Employer”Management Revu,23(3):279- 295.
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Konaklama İşletmelerinde Kurumsal Sosyal Sorumluluk Algısının İş Doyumu Üzerine Etkisi

Yıl 2014, Cilt: 14 Sayı: 1, 125 - 135, 01.02.2014

Nilgün Avcı İbrahim Akdemir

Öz

Bu çalışmada, konaklama işletmelerinin kurumsal sosyal sorumluluk algılarının çalışanların iş doyumu üzerindeki etkileri araştırılmıştır. Çalışmada kurumsal sosyal sorumluluk; etik, gönüllülük ve ekonomik sosyal sorumluluk olarak üç boyutta ele alınmıştır. Araştırma yöntemi olarak alan araştırma yöntemi kullanılmış, yapılandırılmış anket tekniği ile veriler Çeşme’de faaliyet gösteren 4 ve 5 yıldızlı oteller, butik oteller ile tatil köylerinde çalışanlardan toplanmıştır. Toplanan verilere SPSS 16 paket programı kullanılarak, faktör analizi ve regresyon analizi uygulanmıştır. Çalışmanın bulguları,kurumsal sosyal sorumluluğun, etik ve ekonomik sosyal sorumluluk boyutlarınıniş doyumunu olumlu yönde etkilediğini göstermektedir.Bulgular, KSS uygulamalarının, işletmelerin işgörenleri ile ilişkilerinde olumlu etkisinin olabileceğini göstermektedir. Çalışmanın sonuçları, konaklama işletmeleri yöneticileri için pratikte, kurumsal sosyal sorumluluk ve iş doyumu stratejileri geliştirirken yararlı olabilir

Anahtar Kelimeler

İş doyumu, kurumsal sosyal sorumluluk, konaklama işletmeleri

Kaynakça

Akdoğan, K.F. ve Bay, E. (2012)“İsteğe Bağlı Kurumsal Sosyal Sorumluluk Faaliyetleri: Görünürde Hayırseverlik”Amme İdaresi Dergisi, 45(1):51-75.
Alakavuklar, O.N., Kılıçaslan, S. ve Öztürk, E.B. (2009)“Türkiye’de Hayırseverlikten Kurumsal Sosyal Sorumluluğa Geçiş: Bir Kurumsal Değişim Öyküsü”Yönetim AraştırmalarıDergisi,9(2):103-143.
Ararat, M. (2008)“A Development Perspective for Corporate Social Responsibility: Case of Turkey”Corporate Governance, 8(3):271-285.
Arnett, D.B., Laverie, D.A. ve McLane, C. (2002)“Using Job Satisfaction and Pride as Internal- Marketing Tools”Cornell Hotel and Restaurant Administration Quarterly, 43(2):87-96.
Bielak, D., Bonini, S.M.J. ve Oppenheim, J.M. (2007)“CEOs on Strategy and Social Issues. The McKinsey Quarterly, Web Exclusive, October”,http:// www.mckinseyquarterly.com/article_page.aspx?ar=2056 &pagenum=7, (22/06/2012).
Berger, I.E., Cunningham, P.H. ve Drumwright, M.E. (2006)“Identity, Identification, and Relationship Through Social Alliances”Journal of the Academy of Marketing Science, 34(2): 128-137.
Bies, R.J., Bartunek, J.M., Fort, T.L. ve Zald, M.N. (2007)“Corporation as Social Chance Agents: Individual, Interpersonal, Institutional and Environmental Dynamics”Academy of Management Review, 32:788-793.
Boddy, C.R., Ladyshewsky, R.K. ve Galvin, P. (2010)“The Influence of Corporate Psychopaths on Corporate Social Responsibility and Organizational Commitment to Employees”Journal of Business Ethics, 97:1-19.
Bonache, J. (2005)“Job Satisfaction Among Expatriates, Repatriates and Domestic Employees: The Perceived Impact of International Assignments on Workrelated Variables”Personnel Review, 34(1):110-124.
Bowen, H.R. (1953)Social Responsibilities of Businessman, New York, Harper&Row.
Brammer, S. ve Millington, A. (2005)“Corporate Reputation andPphilanthropy: An Empirical Analysis”Journal of Business Ethics, 61:29-44.
Brammer, S., Millington, A. ve Rayton, B. (2007)“The Contribution of Corporate Social Responsibility to Organizational Commitment”International Journal of Human Resource Management,18(10):1701-1719.
Brown, T.J. ve Dacin, A.P.(1997)“The Company and the Product: Corporate Associations and Consumer Product Responses”Journal of Marketing, 61:68-84.
Carroll, A.B. (1979)“A Three Dimensional Conceptual Model of Corporate Social Performance”Academy of Management of Review, 4(4):497-505.
Carroll, A.B. (1991)“The Pyramid of Corporate Social Responsibility:Toward the Moral Management of Organizational Stakeholders”Business Horizons,4:39-48.
Claydon, T. ve Doyle, M. (1996)“Trusting Me, Trusting You? The Ethics of Employee Empowerment”Personnel Review,25(6):13-25.
Collier, J. ve Esteban, R. (2007)“Corporate Social Responsibility and Employee Commitment”Business Ethics: A European Revie. 16(1):19-33.
Çalışkan, O. ve Ünüsan, Ç. (2011)“Otel Çalışanlarının Kurumsal Sosyal Sorumluluk Algısının İş Tatmini ve İşte Kalma Niyetine Etkisi”Anatolia: Turizm Araştırmaları Dergisi,22(2):154-166.
Ertuna, B. ve Tükel, A. (2009)“Türkiye’de KSS Uygulamaları: Geleneksel ve Küresel Arasında”Yönetim Araştırmaları Dergisi, 9(2):145-172.
Font, X., Walmsley, A., Cogotti, S., McCombes, L. ve Häusler, N. (2012)“Corporate Social Responsibility: The Disclosure-Performance Gap”Tourism Management, 33:1544-1553.
Garay, L. ve Font, X. (2012) “Doing Good to Do Well? Corporate Social Responsibility Reasons, Practices and Impacts in Small and Medium Accommodation Enterprises”International Journal of Hospitality Management, 31:329-337.
Gil, I., Berenguer, G.ve Cervera, A. (2008)“The Roles of Service Encounters, Service Value, and Job Satisfaction in Achieving Customer Satisfaction in Business Relationships”Industrial Marketing Management, 37:921–939.
Golja, T. ve Nižić, M.K. (2010)“Corporate Socıal Responsibility in Tourism-The Most Popular Tourism Destinations in Croatia: Comparative Analysis”Managem ent,15(2):107-121.
Grosbois, D. (2012)“Corporate Social Responsibility Reporting by the Global Hotel Industry: Commitment, Initiatives and Performance”International Journal of Hospitality Manageme, 31:896-905.
Hair, J.F., Anderson, R.E., Tatham, R.L., ve Black, W. (2006). Multivariate Data Analysis. Prentice Hall. 6. Baskı. New Jersey.
Hansen, S.D., Dunford. B.B., Boss, A.D., Boss, W.R. ve Angermeier, I. (2011)“Corporate Social Responsibility and the Benefits of Employee Trust: A Cross-Disciplinary Perspective”J Bus Ethics, 102:29-45.
Henderson, J.C. (2007)“Corporate Social Responsibility and Tourism: Hotel Companies in Phuket, Thailand, After the Indian Ocean Tsunami”Hospitality Management, 26:228-239.
Homburg, C. ve Stock, R.M. (2004)“The Link Between Salespeople’s Job Satisfaction and Customer Satisfaction in a Business-to-Business Context: a Dyadic Analysis”Journal of Academy of Marketing Science, 32(2):144-158.
Inoue, Y. ve Lee,S.(2011)“Effects of Different Dimensions of Corporate Social Responsibility on Corporate Financial Performance in Tourism-Related Industries”Tourism Management,32:790-804.
Judge, T.A., Thoresen, C.J., Bono, J.E., ve Patton, G.K. (2001)“The Job Satisfaction-job Performance Relationship: A Qualitative and Quantitative Review”Psychological Bullet,127:376-407.
Kalaycı, Ş. (2008)SPSS Uygulamalı Çok Değişkenli İstatistik Teknikleri, 3.Baskı, Ankara, Asil Yayın Dağıtım Ltd. Şti.
Kang, K.H., Lee, S. ve Huh, C. (2010)“Impacts of Positive and Negative Corporate Social Responsibility Activities on Company Performance in the Hospitality Industry” International Journal of Hospitality Management, 29:72-82.
Kemper, A., Martin, R.L. (2010)“After the Fall:The Global Financial Crisis as a Test of Corporate Social Responsibility Theories”European Management Review, 7(4):229-240.
Kim, E.E.K., Kang, J. ve Mattila A.S. (2012)“The Impact of Prevention Versus Promotion Hope on CSR Activities”International Journal of Hospitality Managemen. 31:43-51.
Küskü, F. ve Erçek, M. (2000) ”Vatandaş Kuruluş Kavramı: Türk Kuruluşları İyi Birer Vatandaş mı?”Amme İdaresi Dergisi,33(3):79-95.
Küskü, F. ve Zarkada-Fraser, A. (2004)“An Empirical Investigation of Corporate Citizenship in Australia and Turkey”British Journal of Management, 15:57-72.
Lambert, E.G. Lynn, H.N. ve Barton, S.M.(2001)“The Impact of Job Satisfaction on Turnover Intent: A Test of a Structural Measurement Model Using a National Sample of Workers”The Social Science Journal, 38:233-250.
Larson, B.V., Flaherty, K.E.,Zablah,, A.R.,Brown T.J. ve Wiener, J.L. (2008)“Linking Cause-RelatedMarketing to Sales Force Responses and Performance in a Direct Selling Context” Journal of the Academy of Marketing Science, 36(2):271-277.
Lee, S. ve Heo, C.Y. (2009)“Corporate Social Responsibility and Customer Satisfaction Among US Publicly Traded Hotels and Restaurants”International Journal of Hospitality Management,28:635-637.
Lee, S. ve Park, S.Y. (2009)“Do Socially Responsible Activities Help Hotels and Casinos Achieve their Financial Goals?”International Journal of Hospitality Management,105-112.
Lee, H., Park, T.K., Moon, H.K., Yang, Y.H. ve Kim, C. (2009)“Corporate Philanthropy, Attitude Towards Corporations, and Purchase Intentions: a South Korea Study”Journal of Business Research, 62(10):939-946.
Lee, Y.Ki, Kim,Y.S., Lee, K.H, ve Li, D. (2011)“The Impact of CSR on Relationship Quality and Relationship Outcomes: A Perspective of Service Employees”International Journal of Hospitality Management,31(3):745:756.
Lee, C-Ki., Song, H-J., Lee, H-Mi, Lee, S. ve Leiter, M.P., Harvie, P. ve Erizzell, C. (1998)“The Correspondence of Patient Satisfaction and Nurse Burnout”Social Sciences Medicine, 47(10):1611-1617.
Lis, B. (2012)“The Relevance of Corporate Social Responsibility for a Sustainable Human Resource Management: An Analysis of Organizational Attractiveness as a Determinant in Employees’ Selection of a (Potential) Employer”Management Revu,23(3):279- 295.
Locke, E.A. (1976)The Nature and Causes of Job Satisfaction. In M. D. Dunnette (eds.) “Handbook of Industrial and Organizational Behavior” Chicago, Rand McNally.
Luo, X., ve Bhattacharya, C.B. (2006)“Corporate Social Responsibility, Customer Satisfaction, and Market Value”Journal of Marketing, 70:1-18.
Maignan, I. ve Ferrell, O.C. (1998)“Definition and Operatioanalization of Corporate Citizenship: A Cross- Cultural Approach” The American Marketing Association Marketing Exchange Colloquium.
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Midttun, A. (2007)“Corporate Responsibility from a Resource and Knowledge Perspective. Towards a Dynamic Reinterpretation of C(S)R: are Corporate Responsibility and Innovation Compatible or Contradictory?”Corporate Governan, 7(4):401-413.
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Namasivayam, K. ve Zhao, X. (2007)“An Investigation of the Moderating Effects of Organizational Commitment on the Relationships Between Work-Family Conflict and Job Satisfaction Among Hospitality in India”Tourism Manageme,28:1212-1223.
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Toplam 79 adet kaynakça vardır.

Ayrıntılar

Diğer ID	JA38GB48YB
Bölüm	Araştırma Makalesi
Yazarlar	Nilgün Avcı İbrahim Akdemir Bu kişi benim
Yayımlanma Tarihi	1 Şubat 2014
Yayımlandığı Sayı	Yıl 2014 Cilt: 14 Sayı: 1

Kaynak Göster

APA	Avcı, N., & Akdemir, İ. (2014). The Impact of Corporate Social Responsibility on Job Satisfaction in Hotels. Ege Academic Review, 14(1), 125-135.
AMA	Avcı N, Akdemir İ. The Impact of Corporate Social Responsibility on Job Satisfaction in Hotels. eab. Şubat 2014;14(1):125-135.
Chicago	Avcı, Nilgün, ve İbrahim Akdemir. “The Impact of Corporate Social Responsibility on Job Satisfaction in Hotels”. Ege Academic Review 14, sy. 1 (Şubat 2014): 125-35.
EndNote	Avcı N, Akdemir İ (01 Şubat 2014) The Impact of Corporate Social Responsibility on Job Satisfaction in Hotels. Ege Academic Review 14 1 125–135.
IEEE	N. Avcı ve İ. Akdemir, “The Impact of Corporate Social Responsibility on Job Satisfaction in Hotels”, eab, c. 14, sy. 1, ss. 125–135, 2014.
ISNAD	Avcı, Nilgün - Akdemir, İbrahim. “The Impact of Corporate Social Responsibility on Job Satisfaction in Hotels”. Ege Academic Review 14/1 (Şubat 2014), 125-135.
JAMA	Avcı N, Akdemir İ. The Impact of Corporate Social Responsibility on Job Satisfaction in Hotels. eab. 2014;14:125–135.
MLA	Avcı, Nilgün ve İbrahim Akdemir. “The Impact of Corporate Social Responsibility on Job Satisfaction in Hotels”. Ege Academic Review, c. 14, sy. 1, 2014, ss. 125-3.
Vancouver	Avcı N, Akdemir İ. The Impact of Corporate Social Responsibility on Job Satisfaction in Hotels. eab. 2014;14(1):125-3.

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