POSSIBILITIES FOR DATA COLLECTION AND EXAMPLES OF VISUALISATION OF ENVIRONMENTAL ACTIVITIES OF BUSINESSES IN THE SOLOMO ENVIRONMENT

Yıl 2021, Cilt: 3 Sayı: 2, 132 - 154, 31.12.2021

Michal Kubovics Anna Zaušková

Öz

Purpose
The presented paper clarifies the current state of environmental activities of business entities in context of
data visualization within the SoLoMo environment. The main goal of this paper is to clarify the state of the domestic environment in the implementation of specific environmental activities and then evaluate the possibilities of visualization using mobile applications in the SoLoMo environment.

Design/methodology/approach
Data are collected from 129 representatives of business entities and analyzed through descriptive statistics and the significance of the relationship using Cramer's V. Conclusions are formed through analysis and evaluation of individual responses to quantitative research.

Findings
The conclusions suggest that the philosophy of sustainability is implemented in the domestic environment within business entities. This is followed by a significant relationship with the implementation of environmental activities externally, which is also implemented by business entities predominantly and defining the possibilities of data visualization of environmental activities in accordance with the SoLoMo environment.

Research limitations/implications
The limitation is the sample, which, despite being made by available selection, meets the broad spectrum focus and identification of a diverse number of subjects.

Originality/value
The presented paper emphasizes the need to apply visualization in data that result from the environmental activities of business entities. In the previous period, there was no extensive research within the domestic environment, so it is very important to continue researching the issue.

Kaynakça

• Börner, K., Bueckle, A., &Ginda, M. (2019). Data visualization literacy: Definitions, conceptual frameworks, exercises, and assessments. Proceedings of the National Academy of Sciences, 116(6), 1857–1864. https://doi.org/10.1073/pnas.1807180116
• Bouquin, D., & Epstein, H.-A. B. (2015). Teaching data visualization basics to market the value of a hospital library: An infographic as one example. Journal of Hospital Librarianship, 15(4), 349–364. https://doi.org/10.1080/15323269.2015.1079686
• Čábyová, Ľ. (2018). The research into environmental behaviour in the field of fashion industry and sustainable fashion. Marketing Identity, 6(1/1), 268–278.
• Casey , K. (2020). How big data and AI work together. https://enterprisersproject.com/article/2019/10/how-big-data-and-ai-work-together
• Chi, P.-Y. (Peggy), Hu, S.-P., & Li, Y. (2018). Doppio: Tracking ui flows and code changes for app development. Proceedings of the 2018 CHI Conference on Human Factors in Computing Systems - CHI ’18, 1–13. https://doi.org/10.1145/3173574.3174029
• Chlebus, E., & Brazier, J. (2007). Nonstationary Poisson modeling of web browsing session arrivals. Information Processing Letters, 102(5), 187–190. https://doi.org/10.1016/j.ipl.2006.12.015
• Clement, J. (2020a). Daily time spent online by device 2021. Statista. https://www.statista.com/statistics/319732/daily-time-spent-online-device/
• Clement, J. (2020b). Most used social media platform. Statista. https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/
• Cutts, L. (2013). How to find great customers with predictive lifetime value. https://www.nanigans.com/2013/09/25/how-to-find-great-customers-with-predictive-lifetime-value/
• Data visualisation and statistical analysis within the decision making process: (2013). Proceedings of the International Conference on Computer Graphics Theory and Applications and International Conference on Information Visualization Theory and Applications, 489–494. https://doi.org/10.5220/0004212604890494
• Domenget, J.-C. (2012). Les opportunités marketing de Twitter: Dépasser le discours « SoLoMo ». Netcom, 26-1/2, 37–54. https://doi.org/10.4000/netcom.78
• Ha, H., Han, H., & Lee, K. (2020). A visualization system for exploring logo trend and design shape patterns. Applied Sciences, 10(13), 4579. https://doi.org/10.3390/app10134579
• Han, Q., & Cho, D. (2016). Characterizing the technological evolution of smartphones: Insights from performance benchmarks. Proceedings of the 18th Annual International Conference on Electronic Commerce E-Commerce in Smart Connected World - ICEC ’16, 1–8. https://doi.org/10.1145/2971603.2971635
• Heinemann, G., & Gaiser, C. (2015). Social—Local—Mobile. Springer Berlin Heidelberg. https://doi.org/10.1007/978-3-662-43964-7
• Hengtee, L. (2020). 4 social media data mining techniques to help grow your online business | hacker noon. https://hackernoon.com/4-social-media-data-mining-techniques-to-help-grow-your-online-business-o6ch32q4
• Hsieh, M.-Y. (2018). SoLoMo technology: Exploring the most critical determinants of SoLoMo technology in the contemporary mobile communication technology era. Journal of Ambient Intelligence and Humanized Computing, 9(2), 307–318. https://doi.org/10.1007/s12652-016-0375-2
• Hunt, M. G., Marx, R., Lipson, C., & Young, J. (2018). No more fomo: Limiting social media decreases loneliness and depression. Journal of Social and Clinical Psychology, 37(10), 751–768. https://doi.org/10.1521/jscp.2018.37.10.751
• Hutchinson , A. (2019). How much time do people spend on social media in 2019? [Infographic]. Social Media Today. https://www.socialmediatoday.com/news/how-much-time-do-people-spend-on-social-media-in-2019-infographic/560270/
• Hutchinson , A. (2020). Facebook adds new personalization tools for watch, flags new organic video performance insights. Social Media Today. https://www.socialmediatoday.com/news/facebook-adds-new-personalization-tools-for-watch-flags-new-organic-video/584769/
• Johnson, T., &Seeling, P. (2015). Landing page characteristics model for mobile web performance evaluations on object and page levels. 2015 IEEE International Conference on Communications (ICC), 3616–3621. https://doi.org/10.1109/ICC.2015.7248886
• Jotanovic, S. R., Ratkovic, M., & Zakic, N. (2017). Pro-environmental activities of consumers. Polish Journal of Management Studies, 16(1), 55–66. https://doi.org/10.17512/pjms.2017.16.1.05
• Kaufman, I. M., Horton, C., & a guidebook for executives, managers. (2015). Digital marketing: Integrating strategy and tactics with values. Routledge, Taylor & Francis Group.
• Khloyan, S. (2020). What is a mobile user lifetime value (Ltv) & why is it important? https://www.aarki.com/blog/what-is-a-mobile-user-lifetime-value-ltv-why-is-it-important
• Kirk, A. (2019). Data visualisation: A handbook for data driven design.
• Koponen, J., & Hildén, J. (2019). Data visualization handbook.
• Križo, P., Čarnogurský, K., & Sirotiaková, M. (2018). Using the concept of solomo marketing in digital environment to increase brand awareness and communication with customers. V L. Uden, B. Hadzima, & I.-H. Ting (Ed.), Knowledge Management in Organizations (Roč. 877, s. 551–561). Springer International Publishing. https://doi.org/10.1007/978-3-319-95204-8_46
• Krum, R. (2014). Cool infographics: Effective communication with data visualization and design. Wiley.
• Kunz, V., & Hronova, S. (2017). Corporate sustainability reporting (O. Dvoulety, M. Lukes, & J. Misar, Ed.). Oeconomica Publishing House.
• Kurtovic, A. (2012). Reconsidering John Doerr’s SoLoMo Internet boom. https://www.bizjournals.com/stlouis/blog/BizNext/2012/12/reconsidering-john-doerrs-solomo.html
• Liao, Z., Yin, Q., Huang, Y., & Sheng, L. (2015). Management and application of mobile big data. International Journal of Embedded Systems, 7(1), 63. https://doi.org/10.1504/IJES.2015.066143
• Lisboa, P. J. G., & Patel, S. (2004). Cluster-based visualisation of marketing data. V Z. R. Yang, H. Yin, & R. M. Everson (Ed.), Intelligent Data Engineering and Automated Learning – IDEAL 2004 (Roč. 3177, s. 552–558). Springer Berlin Heidelberg. https://doi.org/10.1007/978-3-540-28651-6_81
• Masko, L. (2020). Accounting—Analytical support of environmental protection in the Republic of Belarus: Current state and development. Paradigme moderne în dezvoltarea economiei naţionale şi mondiale 2020. Conferința “Paradigme moderne în dezvoltarea economiei naţionale şi mondiale”. O’Dea, S. (2020a). Smartphone ownership in the US by age 2015-2019. Statista. https://www.statista.com/statistics/489255/percentage-of-us-smartphone-owners-by-age-group/
• O’Dea, S. (2020b). Smartphone users worldwide 2020. Statista. https://www.statista.com/statistics/330695/number-of-smartphone-users-worldwide/
• Olteanu, A.-C., Iosup, A., & Ţãpuş, N. (2013). Towards a workload model for online social applications: ICPE 2013 work-in-progress paper. Proceedings of the ACM/SPEC International Conference on International Conference on Performance Engineering - ICPE ’13, 319. https://doi.org/10.1145/2479871.2479916
• Oragui, D. (2018). 14 key metrics you need to track for your mobile app. Medium. https://medium.com/@the_manifest/14-key-metrics-you-need-to-track-for-your-mobile-app-75e48714039f
• P’ng, C., Green, J., Chong, L. C., Waggott, D., Prokopec, S. D., Shamsi, M., Nguyen, F., Mak, D. Y. F., Lam, F., Albuquerque, M. A., Wu, Y., Jung, E. H., Starmans, M. H. W., Chan-Seng-Yue, M. A., Yao, C. Q., Liang, B., Lalonde, E., Haider, S., Simone, N. A., … Boutros, P. C. (2019). BPG: Seamless, automated and interactive visualization of scientific data. BMC Bioinformatics, 20(1), 42. https://doi.org/10.1186/s12859-019-2610-2
• Palacios-Florencio, B., Castellanos-Verdugo, M., & Maria Rosa-Diaz, I. (2016). Effect of environmental activities within the frame of corporate responsibility in hotel establishments. Environmental Engineering and Management Journal, 15(7), 1455–1464.
• Papakonstantinidis, S. (2017). The SoLoMo customer journey: A review and research agenda. Innovative Marketing, 13(4), 47–54. https://doi.org/10.21511/im.13(4).2017.05
• Parsaye, K., & Chignell, M. (1993). Intelligent database tools & applications: Hyperinformation access, data quality, visualization, automatic discovery. Wiley. Perro, J. (2018). Mobile app retention rate—Whats a good rate & 8 ways to improve. Localytics. https://uplandsoftware.com/localytics/resources/blog/mobile-apps-whats-a-good-retention-rate/
• Plaza, B. (2009). Monitoring web traffic source effectiveness with Google Analytics: An experiment with time series. Aslib Proceedings, 61(5), 474–482. https://doi.org/10.1108/00012530910989625
• Rezníčková, M., & Zaušková, A. (2019). SoLoMo Marketing in the Eco-Innovations of Business Entities. European Conference on Innovation and Entrepreneurship.
• Ruiz, J. (2012, september 27). Solomo (Social/local/mobile): What it is and why it’s important. Neal Schaffer - Social Media Marketing Speaker, Consultant & Influencer. https://nealschaffer.com/solomo/
• Russell, J. (2017). 9 most popular mobile app analytics tools & which to use. Buzinga. https://www.buzinga.com.au/buzz/9-most-popular-mobile-app-analytics-tools/
• Scott, D. M. (2015). The new rules of marketing & PR: How to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly (Fifth edition). John Wiley & Sons, Inc.
• Segal, S. (2017). The what, why, and how of social media data. Oktopost. https://www.oktopost.com/blog/social-media-data/
• Sharaievska, T., & Slepchenko, A. (2019). Environmental self-control in the system of environmental management: Legislative and doctrinal approaches. Ad Alta-Journal of Interdisciplinary Research, 9(2), 315–322.
• Shaw, M. J., Subramaniam, C., Tan, G. W., &Welge, M. E. (2001). Knowledge management and data mining for marketing. Decision Support Systems, 31(1), 127–137. https://doi.org/10.1016/S0167-9236(00)00123-8
• SoLoMo je buzzem roku. (2012). MediaGuru.cz. https://www.mediaguru.cz/clanky/2012/02/solomo-je-buzzem-roku/
• Svátek, R. (2019). Jak podpořit engagement a zvýšit tak organický dosah. Blog Ollero. https://ollero.cz/blog/jak-podporit-engagement-a-zvysit-tak-organicky-dosah/ Top 10 website analytics you should be measuring and learning from. (2020). Purely Branded. https://www.purelybranded.com/insights/top-10-website-analytics-you-should-be-measuring-and-learning-from/
• Trivellas, P., Rafailidis, A., Polychroniou, P., & Dekoulou, P. (2019). Corporate social responsibility (Csr) and its internal consequences on job performance: The influence of corporate ethical values. International Journal of Quality and Service Sciences, 11(2), 265–282. https://doi.org/10.1108/IJQSS-12-2017-0117
• Yang, H.-L., & Lin, R.-X. (2017). Determinants of the intention to continue use of SoLoMo services: Consumption values and the moderating effects of overloads. Computers in Human Behavior, 73, 583–595. https://doi.org/10.1016/j.chb.2017.04.018
• Zaušková, A., & Rezníčková, M. (2020). SoLoMo marketing as a global tool for enhancing awareness of eco-innovations in Slovak business environment. Equilibrium, 15(1), 133–150. https://doi.org/10.24136/eq.2020.007
• Zhang, Y., & Shu, H. (2019). Research on data visualization and application. 2019 6th International Conference on Information Science and Control Engineering (ICISCE), 470–474. https://doi.org/10.1109/ICISCE48695.2019.00100