SAĞLIK UYGULAMALARININ LOGO TASARIMLARININ KULLANICI GÜVENİLİRLİK ALGISI ÜZERINE ETKİSİ

Öz

Bu çalışmanın amacı, sağlık alanında çeşitli alt kategorilerde faaliyet gösteren uygulamaların logolarının kullanıcılarda uyandırdığı güven duygusunu incelemektir. Çalışmada uygulama logoları sağlık, beslenme, çocuk sağlığı, fitness, ilaçlar, ilk yardım, kronik hastalıklar, ruh sağlığı, terapi ve uyku gibi farklı kategorilerde değerlendirilmiştir. Bu çalışma, nicel araştırma yöntemi kullanılarak yürütülen kesitsel bir anket çalışmasıdır. Çalışmanın amacı, sağlık uygulamalarının logo tasarımlarının kullanıcıların güven algısı üzerindeki etkisini incelemektir. Logodaki rengin kullanıcı güvenini doğrudan etkilediği bilindiğinden bu etkiyi ortadan kaldırmak amacıyla tüm logolar siyah beyaza dönüştürülmüştür. Bu çalışmada sağlık uygulamalarının logo tasarımlarının kullanıcıların güven algısı üzerindeki etkileri incelenmiştir. Katılımcılar toplam 55 logoyu 1'den 9'a kadar değişen Likert ölçeği kullanarak 10 farklı kategoride değerlendirmişlerdir. Elde edilen veriler, sağlık uygulamalarının alt kategorileri arasında güven algısı açısından anlamlı farklılıklar olduğunu ortaya koymuştur. Bu farklılıklar, logo tasarımlarının kullanıcılarda yarattığı ilk izlenimin ve güven duygusunun, uygulamanın içeriğine ve amacına göre farklılık gösterdiğini göstermektedir.

Anahtar Kelimeler

• Logo
• Güvenilirlik
• Mobil Uygulama
• Sağlık.

THE EFFECT OF HEALTHCARE APPLICATION LOGO DESIGNS ON USER’S RELIABILITY PERCEPTION

Öz

The aim of this study is to examine the sense of trust that the logos of applications operating in various subcategories in the field of health evoke in users. The study evaluated application logos in different categories such as health, nutrition, child health, fitness, medicines, first aid, chronic diseases, mental health, therapy, and sleep. This study is a cross-sectional survey study conducted using the quantitative research method. The aim of the study is to examine the effect of the logo designs of health applications on the perception of trustworthiness of users. Since it is known that the color in the logo directly affects user trust, all logos were converted to black and white in order to eliminate this effect. This study examined the effects of the logo designs of health applications on the perception of trustworthiness of users. Participants evaluated a total of 55 logos in 10 different categories using a Likert scale ranging from 1 to 9. The obtained data revealed that there were significant differences in terms of perception of trustworthiness among the subcategories of health applications. These differences show that the first impression and sense of trust created by logo designs on users vary according to the content and purpose of the application.

Anahtar Kelimeler

• Logo
• Reliability
• Mobile Application
• Health.

Kaynakça

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