Yıl 2021, Cilt , Sayı 58, Sayfalar 177 - 196 2021-04-30

Organik Gıda Tüketimi Davranışının S-O-R Teorisi Bağlamında İncelenmesi: Antakya-Hatay Örneği
İnvestigation of Organic Food Consumption Behavior in The Context of S-O-R Theory: The Case of Antakya-Hatay

Tülin URAL [1] , Oğuz OYPAN [2]


Son yıllarda doğal çevrenin bozulması ve kaynakların kötüye kullanımı çevrenin
korunması gerektiği sonucunu doğurmuştur. Bu bağlamda tüketiciler, organik tarım uygulamalarına
ve organik gıdalara her zamankinden daha fazla önem vermeye başlamışlardır. Ancak organik
tarım uygulamaları önemli ölçüde artmış olsa da tüketicilerin organik gıda satın alma oranı halen
düşüktür. Bu çalışmada, çevreci imajın çevresel güven ve memnuniyet yarattığı ve bunun da
ağızdan ağıza iletişimi olumlu yönde etkilediği hipotezi organik gıdalar temel alınarak tartışılmıştır.
Bu hipotezin ilk kez organik gıdalara dayalı olarak incelenmesi, bu çalışmanın orijinal değerini
oluşturmaktadır. Mehriban ve Russell tarafından uyarlanan kavramsal modeldeki ilişkileri test
etmek için Antakya-Hatay'da yaşayan hane halkları üzerinde bir saha çalışması yapılmıştır. Veriler
anket yöntemi ile toplanmış ve alan örneklemesi yöntemi uygulanmıştır. Verilerin analizinde
doğrulayıcı faktör analizi (DFA) ve yapısal eşitlik modeli uygulanmıştır. Bulgular, organik gıdaların
çevresel imajının (uyarıcılar), tüketici (organizma) için organik gıdalara karşı çevresel güven ve
çevresel memnuniyet yaratması halinde organik gıdalar için çevresel ağızdan ağza iletişim niyetini
(tepkiyi) olumlu yönde etkilediğini göstermektedir

In recent years, the degradation of the natural environment and the misused of resources
have led to the conclusion that the environment must be protected. In this context, consumers have
started to attach more importance to organic farming practices and organic foods than ever before.
However, although organic farming practices have increased significantly, the rate of purchasing
organic foods by consumers is still low. In this study, the hypothesis that environmental image
creates environmental trust and satisfaction and this positively affects the environmental word-ofmouth intention is discussed based on organic foods. The first study of this hypothesis based on
organic foods constitutes the original value of this study. A field study was conducted on
households living in Antakya-Hatay to test the relationships in the conceptual model adapted by
Mehriban and Russell. By using a field sampling method, research data were collected with a faceto-face survey. Confirmatory factor analysis (CFA) and structural equation modeling were applied
in the analysis of the data. The findings show that the environmental image of organic foods
(stimuli) leads to positive effect on the environmental word-of-mouth intention for organic foods
(response), if it creates environmental trust on organic foods and environmental
satisfaction with organic foods (organism). 

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Birincil Dil en
Konular Sosyal
Bölüm Makaleler
Yazarlar

Orcid: 0000-0002-1873-8906
Yazar: Tülin URAL
Kurum: YEDİTEPE ÜNİVERSİTESİ
Ülke: Turkey


Orcid: 0000-0001-8646-5682
Yazar: Oğuz OYPAN (Sorumlu Yazar)
Kurum: HATAY MUSTAFA KEMAL ÜNİVERSİTESİ
Ülke: Turkey


Teşekkür The author acknowledges and is grateful to the students of master program in 2017-2018 term for their efforts in collecting data process.
Tarihler

Yayımlanma Tarihi : 30 Nisan 2021

Bibtex @araştırma makalesi { erciyesiibd755455, journal = {Erciyes Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi}, issn = {1301-3688}, eissn = {2630-6409}, address = {}, publisher = {Erciyes Üniversitesi}, year = {2021}, volume = {}, pages = {177 - 196}, doi = {10.18070/erciyesiibd.755455}, title = {İnvestigation of Organic Food Consumption Behavior in The Context of S-O-R Theory: The Case of Antakya-Hatay}, key = {cite}, author = {Ural, Tülin and Oypan, Oğuz} }
APA Ural, T , Oypan, O . (2021). İnvestigation of Organic Food Consumption Behavior in The Context of S-O-R Theory: The Case of Antakya-Hatay . Erciyes Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi , (58) , 177-196 . DOI: 10.18070/erciyesiibd.755455
MLA Ural, T , Oypan, O . "İnvestigation of Organic Food Consumption Behavior in The Context of S-O-R Theory: The Case of Antakya-Hatay" . Erciyes Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi (2021 ): 177-196 <https://dergipark.org.tr/tr/pub/erciyesiibd/issue/62151/755455>
Chicago Ural, T , Oypan, O . "İnvestigation of Organic Food Consumption Behavior in The Context of S-O-R Theory: The Case of Antakya-Hatay". Erciyes Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi (2021 ): 177-196
RIS TY - JOUR T1 - İnvestigation of Organic Food Consumption Behavior in The Context of S-O-R Theory: The Case of Antakya-Hatay AU - Tülin Ural , Oğuz Oypan Y1 - 2021 PY - 2021 N1 - doi: 10.18070/erciyesiibd.755455 DO - 10.18070/erciyesiibd.755455 T2 - Erciyes Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi JF - Journal JO - JOR SP - 177 EP - 196 VL - IS - 58 SN - 1301-3688-2630-6409 M3 - doi: 10.18070/erciyesiibd.755455 UR - https://doi.org/10.18070/erciyesiibd.755455 Y2 - 2021 ER -
EndNote %0 Erciyes Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi İnvestigation of Organic Food Consumption Behavior in The Context of S-O-R Theory: The Case of Antakya-Hatay %A Tülin Ural , Oğuz Oypan %T İnvestigation of Organic Food Consumption Behavior in The Context of S-O-R Theory: The Case of Antakya-Hatay %D 2021 %J Erciyes Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi %P 1301-3688-2630-6409 %V %N 58 %R doi: 10.18070/erciyesiibd.755455 %U 10.18070/erciyesiibd.755455
ISNAD Ural, Tülin , Oypan, Oğuz . "İnvestigation of Organic Food Consumption Behavior in The Context of S-O-R Theory: The Case of Antakya-Hatay". Erciyes Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi / 58 (Nisan 2021): 177-196 . https://doi.org/10.18070/erciyesiibd.755455
AMA Ural T , Oypan O . İnvestigation of Organic Food Consumption Behavior in The Context of S-O-R Theory: The Case of Antakya-Hatay. Erciyes Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi. 2021; (58): 177-196.
Vancouver Ural T , Oypan O . İnvestigation of Organic Food Consumption Behavior in The Context of S-O-R Theory: The Case of Antakya-Hatay. Erciyes Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi. 2021; (58): 177-196.
IEEE T. Ural ve O. Oypan , "İnvestigation of Organic Food Consumption Behavior in The Context of S-O-R Theory: The Case of Antakya-Hatay", Erciyes Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, sayı. 58, ss. 177-196, Nis. 2021, doi:10.18070/erciyesiibd.755455