The Effects of Social Media Usage Motivations on Sharing Fake News: University Youth Research in Konya

Yıl 2023, Cilt: 10 Sayı: 2, 749 - 775, 30.07.2023

Şükrü Balcı , Sinem Yeles Karaman

https://doi.org/10.17680/erciyesiletisim.1189483

Cited By: 1

Öz

In the last decade, social media has started to become the most popular means of sharing and obtaining news due to its practicality, easy access, rapid spread and low cost. Social media is also a medium that facilitates the spread of fake news. This wide spread of information not only disrupts the structure of the news ecosystem, but also negatively affects the society. Now people have difficulties in distinguishing between what is wrong and what is right. In this field study, which was conducted on a sample of 386 university students, the effects of social media usage motivations on fake news sharing were examined. As a result of the research, first of all, the participants spent three hours a day in front of social media; It was determined that they turned to these tools in line with their motivations for altruism, sharing information, seeking information, socialization, and spending time in entertainment. While the motivations of sharing information, seeking information and spending time have a positive and significant effect on news sharing in social media; It has been revealed that altruism and socialization motivation negatively affects fake news sharing. Contrary to expectations, no significant effect of entertainment motivation on fake news sharing was detected.

Anahtar Kelimeler

Social Media, Motivation, Fake News, Influence, University Student.

Sosyal Medya Kullanım Motivasyonlarının Yalan Haber Paylaşımı Üzerindeki Etkileri: Konya’daki Üniversite Gençliği Araştırması

Öz

Son on yılda sosyal medya, kullanım pratikliği, kolay erişim, hızlı yayılma ve düşük maliyeti nedeniyle haber paylaşımının ve haber elde etmenin giderek en popüler aracı haline gelmeye başlamıştır. Sosyal medya aynı zamanda yalan haberlerin, yayılmasını kolaylaştıran bir mecra konumundadır. Bu kapsamlı bilgi yayılımı, haber ekosisteminin yapısını bozduğu gibi, toplumu da olumsuz etkileyebilmektedir. Artık insanlar neyin yanlış neyin doğru olduğunu ayırt etmede zorluklar yaşayabilmektir. İşte üniversite öğrencilerinden seçilen 386 kişilik bir örneklem üzerinde yürütülen bu saha araştırmasında, sosyal medya kullanım motivasyonlarının yalan haber paylaşımı üzerindeki etkileri incelenmiştir. Araştırma sonucunda öncelikle katılımcıların ortalama üç saati sosyal medya karşısında geçirdikleri; fedakârlık, bilgi paylaşma, bilgi arama, sosyalleşme, eğlence ve zaman geçirme motivasyonları doğrultusunda bu araçlara yöneldikleri belirlenmiştir. Bilgi paylaşma, bilgi arama ve zaman geçirme motivasyonları, sosyal medyada haber paylaşımı üzerinde pozitif anlamlı etkiye sahip olurken; fedakârlık ve sosyalleşme motivasyonunun yalan haber paylaşımını negatif yönde etkilediği ortaya konulmuştur. Beklentilerin aksine, Eğlence motivasyonunun, yalan haber paylaşımı üzerinde anlamlı bir etkisi tespit edilememiştir.

Anahtar Kelimeler

Sosyal Medya, Motivasyon, Yalan Haber, Etki, Üniversite Öğrencisi.

Kaynakça

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