Araştırma Makalesi
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The Use of Artificial Intelligence in Advertising Agencies: A Research on ChatGPT and MidJourney Experiences of Industry Professionals

Yıl 2024, Cilt: 11 Sayı: 2, 583 - 606, 30.07.2024
https://doi.org/10.17680/erciyesiletisim.1439479

Öz

As human closeness to technology increases, new developments, impacts, and experiences emerge. Today, artificial intelligence (AI), positioned at the forefront of technological advancements shaping human existence, exerts a profound influence on the emergence of innovations guiding human life. Artificial intelligence, appearing in various forms depending on its application and content, not only changes daily habits but also undergoes a transformative impact on work methodologies. This transformation resonates in the field of advertising, a notably dynamic sector. Within the scope of this research, insights into the experiences of industry professionals were sought regarding the utilization of ChatGPT and Midjourney in the realm of advertising to discern the role of artificial intelligence in advertising. To this end, in-depth interviews were conducted with advertising practitioners actively engaged in advertising agencies. The research delved into the usage of ChatGPT and Midjourney, striving to elucidate their effects on tasks, work processes, communication flows, and the limitations and challenges inherent in their usage. The collected data underwent content analysis and descriptive analysis, leveraging the MAXQDA Analytics Pro-2020 analysis program for qualitative and mixed-methods research. The findings of the study reveal that Midjourney and ChatGPT serve as instrumental tools in idea generation, content creation, and insight analysis within the advertising domain. Despite encountering challenges during use, the research concludes that these applications induce a transformation in task flow, speed, and execution. It is anticipated that this study will provide valuable guidance to industry professionals in understanding their experiences with artificial intelligence.

Kaynakça

  • Anyanwu, K. (2011). Overview and Applications of Artificial Intelligence. FederalUniversity of Technology Owerri, (s.1-31).
  • Aydınalp, Ş. G. (2020). Halkla İlişkiler Perspektifiyle Yapay Zekâ (A.I.). Turkish Studies - Social Sciences, 15(4), Article 4. https://doi.org/10.29228/TurkishStudies.42106
  • Biswas, S. (2023). The Function of ChatGPT in Social Media: According to ChatGPT. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.4405389
  • Brown, T., Mann, B., Ryder, N., Subbiah, M., Kaplan, J., Dhariwal, P., Neelakantan, A., Shyam, P., Sastry, G., Askell, A., Agarwal, S., Herbert-Voss, A., Krueger, G., Henighan, T., Child, R., Ramesh, A., Ziegler, D., Wu, J., Winter, C., & Amodei, D. (2020). Language Models are Few-Shot Learners.
  • Chandra, S., Verma, S., Lim, W. M., Kumar, S., & Donthu, N. (2022). Personalization in personalized marketing: Trends and ways forward. Psychology & Marketing, 39(8), 1529-1562. https://doi.org/10.1002/mar.21670
  • Chaudhry, R. A., & Berger, P. D. (2019). Ethics in data collection and advertising. Gph – Journal International Journal of Business Managemen, 2(7),1-7.
  • Cotw. (2016). M&C Saatchi launches world first artificial intelligence poster ad campaign – Campaigns of the World®. https://campaignsoftheworld.com/technology/mc-saatchi-launches-world-first-artificial-intelligence-poster-ad-campaign/
  • Creswell, J. W. (2003). Research design: Qualitative, quantitative, and mixed method approaches (2nd ed). Sage Publications.
  • Creswell, J. W., & Clark, V. L. P. (2017). Designing and Conducting Mixed Methods Research. SAGE Publications.
  • Çeken, B., & Şen, O. (2023). Grafı̇k tasarım sektöründe yapay zekanın kullanılması (Mı̇djourney). 1st International Conference on Contemporary Academic Research (s. 138-145). All Sciences Proceedings.
  • El-aasy, H. A. (2023). Employing Artificial Intelligence (AI) Technology in Advertising Design on Social Media. Journal of Design Sciences and Applied Arts, 4(2), 247-263. https://doi.org/10.21608/jdsaa.2023.194906.1260
  • Gao, B., Wang, Y., Xie, H., Hu, Y., & Hu, Y. (2023). Artificial Intelligence in Advertising: Advancements, Challenges, and Ethical Considerations in Targeting, Personalization, Content Creation, and Ad Optimization. SAGE Open, 13(4), 21582440231210759. https://doi.org/10.1177/21582440231210759
  • Gouda, N. K., Biswal, S. K., & Parveen, B. (2020). Application of Artificial Intelligence in Advertising & Public Relations and Emerging Ethical Issues in the Ecosystem. International Journal of Advanced Science and Technology, 29(6).
  • Gören, G. (2023). ChatGPT Tarafından Hazırlanan Reklam Kampanyası • Bigumigu. Bigumigu. https://bigumigu.com/haber/chatgpt-tarafindan-hazirlanan-reklam-kampanyasi/
  • Görgişen, K (2023). ChatGPT’nin Yeni Sürümü GPT-4 Çıktı | TÜBİTAK Bilim Genç. (t.y.). Bilim Genc. http://bilimgenc.tubitak.gov.tr/makale/chatgptnin-yeni-surumu-gpt-4-cikti
  • Hanna, D. (2023). The Use of Artificial Intelligence Art Generator “Midjourney” in Artistic and Advertising Creativity. Journal of Design Sciences and Applied Arts, 4(2), 42-58. https://doi.org/10.21608/jdsaa.2023.169144.1231
  • Hatch, J. A. (2002). Doing Qualitative Research in Education Settings. State University of New York Press, c/o CUP Services, Box 6525.
  • Hoguet, B. (2019). Storytelling ai: How artificial intelligence feeds creativity: https://cmf-fmc.ca/now-next/articles/storytelling-ai-how-artificial-intelligence-feeds-creativity/ adresinden alındı.
  • Jovanović, M., & Campbell, M. (2022). Generative Artificial Intelligence: Trends and Prospects. Computer, 55(10), 107-112. https://doi.org/10.1109/MC.2022.3192720
  • Kaput, M. (2024). 20 Ways AI Could Transform PR and Communications. https://www.marketingaiinstitute.com/blog/how-ai-could-transform-pr-and-communications
  • Keski̇n, E. K. (2023). Yapay zekâ sohbet robotu ChatGPT ve Türkiye internet. Yeni Medya Elektronik Dergi – eJNM, 7(2), s. 114-131. doi:10.17932/IAU.EJNM.25480200.2023
  • Kietzmann, J., Paschen, J., & Treen, E. (2018). Artificial Intelligence in Advertising: How Marketers Can Leverage Artificial Intelligence Along the Consumer Journey. Journal of Advertising Research, 58, 263-267. https://doi.org/10.2501/JAR-2018-035
  • Kosinski, M. (2017). Dr. Michal Kosinski on Facebook, Big Data, and Psychographic Profiling.: https://www.youtube.com/watch?v=XKNFjVM2SfY.
  • Li, H. (2019). Special Section Introduction: Artificial Intelligence and Advertising. Journal of Advertising, 48(4), 333-337. https://doi.org/10.1080/00913367.2019.1654947
  • Liu, Y. T., Pal, N., Marathe, A., & Lin, C.-T. (2017). Weighted Fuzzy Dempster-Shafer Framework for Multi-Modal Information Integration. IEEE Transactions on Fuzzy Systems, PP, 1-1. https://doi.org/10.1109/TFUZZ.2017.2659764
  • Mántaras, R. L. de. (2017). Artificial Intelligence and the Arts: Toward Computational Creativity. OpenMind. https://www.bbvaopenmind.com/en/articles/artificial-intelligence-and-the-arts-toward-computational-creativity/
  • Marr, B. (2016). What is the difference between artificial intelligence and machine learning? Forbes.: https://www.forbes.com/sites/bernardmarr/2016/12/ 06/what-is-the-difference-between-artificial-intelligence-and-machine-learning/#66fdb6862742.
  • Marshall, C., & Rossman, G. B. (2014). Designing Qualitative Research. SAGE Publications.
  • Maslowska, E., Smit, E. G., & van den Putte, B. (2016). It Is All in the Name: A Study of Consumers’ Responses to Personalized Communication. Journal of Interactive Advertising, 16(1), 74-85. https://doi.org/10.1080/15252019.2016.1161568
  • Maxwell, J. (2008). Designing a Qualitative Study. Qualitative Research. https://doi.org/10.4135/9781483348858.n7
  • Murár, P., & Kubovics, M. (2023). Using AI to Create Content Designed for Marketing Communications. European Conference on Innovation and Entrepreneurship, 18(1), 660-668. https://doi.org/10.34190/ecie.18.1.1638
  • Patton, M. Q. (2014). Nitel Araştırma ve Değerlendirme Yöntemleri (Ciltsiz). Pegem Akademi Yayıncılık.
  • Qin, X., & Jiang, Z. (2019). The Impact of AI on the Advertising Process: The Chinese Experience. Journal of Advertising, 48(4), 338-346. https://doi.org/10.1080/00913367.2019.1652122
  • Rodgers, W., & Nguyen, T. (2022). Advertising Benefits from Ethical Artificial Intelligence Algorithmic Purchase Decision Pathways. Journal of Business Ethics, 178(4), 1043-1061. https://doi.org/10.1007/s10551-022-05048-7
  • Rokach, L., & Maimon, O. (2008). Data mining with decision trees: Theroy and applications. World Scientific Publishing Co., Inc. doi:10.1142/9789812771728_0001
  • Salvagno, M., Taccone, F. S., & Gerli, A. G. (2023). Correction to: Can artificial intelligence help for scientific writing? Critical Care, 27(1), 99. https://doi.org/10.1186/s13054-023-04390-0
  • Seitz, J., & Zorn, S. (2016). Perspectives of Programmatic Advertising (O. Busch, Ed.; ss. 37-51). Springer International Publishing. https://doi.org/10.1007/978-3-319-25023-6_4
  • Shah, N., Engineer, S., Bhagat, N., Chauhan, H., & Shah, M. (2020). Research Trends on the Usage of Machine Learning and Artificial Intelligence in Advertising. Augmented Human Research, 5(1), 19. https://doi.org/10.1007/s41133-020-00038-8
  • Skinner, J., & Edwards, A. (2009). Qualitative Research in Sport Management (1st edition). Routledge.
  • Tarhan, Ö. (2015). Sosyal bilgiler öğretmeni adaylarının politik okuryazarlığa ilişkin görüşleri. the Journal of Academic Social Sciences, 9(9), 649-649. https://doi.org/10.16992/ASOS.538
  • Toz, M. (2018). Yapay zekâ reklam sektörünün geleceğini nasıl etkiler? https://digitalage.com.tr/yapay-zeka-reklam-sektorunun-gelecegini-nasil-etkiler/ adresinden alındı.
  • Türksoy, N. (2022). The Future of Public Relations, Advertising and Journalism: How Artificial Intelligence May Transform the Communication Profession and Why Society Should Care? Türkiye İletişim Araştırmaları Dergisi, 40, 394-410. https://doi.org/10.17829/turcom.1050491
  • Türnüklü, D. A. (2000). Eğitimbilim Araştırmalarında Etkin Olarak Kullanılabilecek Nitel BirAraştırma Tekniği: Görüşme. Kuram ve Uygulamada Eğitim Yönetimi, 24(24), Article 24. https://dergipark.org.tr/tr/pub/kuey/issue/10372/126941
  • Unita. (2022). Midjourney—Reviews, Benefits & Requirements 2023—Unita. (t.y.). 17 Şubat 2024, https://unita.co/communities/midjourney/.
  • Vakratsas, D., & Wang, X. (Shane). (2020). Artificial Intelligence in Advertising Creativity. Journal of Advertising, 50(1), 39-51. https://doi.org/10.1080/00913367.2020.1843090
  • Yu, Y. (2022). The Role and Influence of Artificial Intelligence on Advertising Industry. 190-194. https://doi.org/10.2991/assehr.k.220105.037
  • Zhang, Y.-S., & Kim, Y.-J. (2023). Exploring the Potential of ChatGPT in Advertising Photography: A Case Study and Validity Research on Elements in Each Production Stage. The journal of the convergence on culture technology, 9(3), 205-211. https://doi.org/10.17703/JCCT.2023.9.3.205

Reklam Ajanslarında Yapay Zekâ Kullanımı: Sektör Profesyonellerinin ChatGPT ve Midjourney Deneyimlerine Yönelik Bir Araştırma

Yıl 2024, Cilt: 11 Sayı: 2, 583 - 606, 30.07.2024
https://doi.org/10.17680/erciyesiletisim.1439479

Öz

İnsanın teknoloji ile kurmuş olduğu yakınlık arttıkça yeni gelişme, etki ve deneyimler de beraberinde gelmektedir. Bugün, insan hayatına yön veren yeniliklerin ortaya çıkmasında teknolojik ilerlemelerin odağında bulunan yapay zekânın oldukça büyük bir etkisi bulunmaktadır. Kullanım alanına ve içeriğe göre farklı şekillerde karşımıza çıkan yapay zekâ, insanın günlük alışkanlıklarını değiştirmekle birlikte iş yapış şekillerini de dönüşüme uğratmaktadır. Bu dönüşümden, son derece dinamik bir sektör olan reklamcılık da etkilenmektedir. Bu araştırma kapsamında, yapay zekânın reklamcılık alanında kullanımını saptamak için sektör profesyonellerinin ChatGPT ve Midjourney kullanımlarına yönelik edinmiş oldukları deneyimlere başvurulmuştur. Bu doğrultuda reklam ajanslarında aktif görev yapan reklam uygulayıcıları ile derinlemesine görüşmeler gerçekleştirilmiştir. Araştırmada ChatGPT ve Midjourney kullanımı; uygulamaların görev, iş, iletişim akışına etkileri, kullanıma yönelik sınır ve zorluklar ortaya konulmaya çalışılmıştır. Elde edilen veriler, içerik analizi ve betimsel analize tabi tutulmuş olup veri çözümlemesi sürecinde nitel ve karma yöntemler için kullanılan MAXQDA Analytics Pro-2020 analiz programından yararlanılmıştır. Araştırmada, Midjourney ve ChatGPT’nin fikir edinme, içerik üretimi, içgörü analizinde yardımcı bir araç olarak kullanıldığı ve kullanım esnasında karşılaşılan sorunlara rağmen görevlerin akışı, hızı ve yerine getiriş şeklinde dönüşüme yol açmaya başladığı sonucuna ulaşılmıştır. Araştırmanın, sektör profesyonellerinin yapay zekâya dair deneyimlerini sunması açısından yol gösterici olacağı düşünülmektedir.

Etik Beyan

Üsküdar Üniversitesi Girişimsel Olmayan Araştırmalar Etik Kurulu’nun 29/01/2024 tarihli toplantısında alınan 2024/34 sayılı karar doğrultusunda çalışma etik açıdan bir sakınca içermemektedir.

Kaynakça

  • Anyanwu, K. (2011). Overview and Applications of Artificial Intelligence. FederalUniversity of Technology Owerri, (s.1-31).
  • Aydınalp, Ş. G. (2020). Halkla İlişkiler Perspektifiyle Yapay Zekâ (A.I.). Turkish Studies - Social Sciences, 15(4), Article 4. https://doi.org/10.29228/TurkishStudies.42106
  • Biswas, S. (2023). The Function of ChatGPT in Social Media: According to ChatGPT. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.4405389
  • Brown, T., Mann, B., Ryder, N., Subbiah, M., Kaplan, J., Dhariwal, P., Neelakantan, A., Shyam, P., Sastry, G., Askell, A., Agarwal, S., Herbert-Voss, A., Krueger, G., Henighan, T., Child, R., Ramesh, A., Ziegler, D., Wu, J., Winter, C., & Amodei, D. (2020). Language Models are Few-Shot Learners.
  • Chandra, S., Verma, S., Lim, W. M., Kumar, S., & Donthu, N. (2022). Personalization in personalized marketing: Trends and ways forward. Psychology & Marketing, 39(8), 1529-1562. https://doi.org/10.1002/mar.21670
  • Chaudhry, R. A., & Berger, P. D. (2019). Ethics in data collection and advertising. Gph – Journal International Journal of Business Managemen, 2(7),1-7.
  • Cotw. (2016). M&C Saatchi launches world first artificial intelligence poster ad campaign – Campaigns of the World®. https://campaignsoftheworld.com/technology/mc-saatchi-launches-world-first-artificial-intelligence-poster-ad-campaign/
  • Creswell, J. W. (2003). Research design: Qualitative, quantitative, and mixed method approaches (2nd ed). Sage Publications.
  • Creswell, J. W., & Clark, V. L. P. (2017). Designing and Conducting Mixed Methods Research. SAGE Publications.
  • Çeken, B., & Şen, O. (2023). Grafı̇k tasarım sektöründe yapay zekanın kullanılması (Mı̇djourney). 1st International Conference on Contemporary Academic Research (s. 138-145). All Sciences Proceedings.
  • El-aasy, H. A. (2023). Employing Artificial Intelligence (AI) Technology in Advertising Design on Social Media. Journal of Design Sciences and Applied Arts, 4(2), 247-263. https://doi.org/10.21608/jdsaa.2023.194906.1260
  • Gao, B., Wang, Y., Xie, H., Hu, Y., & Hu, Y. (2023). Artificial Intelligence in Advertising: Advancements, Challenges, and Ethical Considerations in Targeting, Personalization, Content Creation, and Ad Optimization. SAGE Open, 13(4), 21582440231210759. https://doi.org/10.1177/21582440231210759
  • Gouda, N. K., Biswal, S. K., & Parveen, B. (2020). Application of Artificial Intelligence in Advertising & Public Relations and Emerging Ethical Issues in the Ecosystem. International Journal of Advanced Science and Technology, 29(6).
  • Gören, G. (2023). ChatGPT Tarafından Hazırlanan Reklam Kampanyası • Bigumigu. Bigumigu. https://bigumigu.com/haber/chatgpt-tarafindan-hazirlanan-reklam-kampanyasi/
  • Görgişen, K (2023). ChatGPT’nin Yeni Sürümü GPT-4 Çıktı | TÜBİTAK Bilim Genç. (t.y.). Bilim Genc. http://bilimgenc.tubitak.gov.tr/makale/chatgptnin-yeni-surumu-gpt-4-cikti
  • Hanna, D. (2023). The Use of Artificial Intelligence Art Generator “Midjourney” in Artistic and Advertising Creativity. Journal of Design Sciences and Applied Arts, 4(2), 42-58. https://doi.org/10.21608/jdsaa.2023.169144.1231
  • Hatch, J. A. (2002). Doing Qualitative Research in Education Settings. State University of New York Press, c/o CUP Services, Box 6525.
  • Hoguet, B. (2019). Storytelling ai: How artificial intelligence feeds creativity: https://cmf-fmc.ca/now-next/articles/storytelling-ai-how-artificial-intelligence-feeds-creativity/ adresinden alındı.
  • Jovanović, M., & Campbell, M. (2022). Generative Artificial Intelligence: Trends and Prospects. Computer, 55(10), 107-112. https://doi.org/10.1109/MC.2022.3192720
  • Kaput, M. (2024). 20 Ways AI Could Transform PR and Communications. https://www.marketingaiinstitute.com/blog/how-ai-could-transform-pr-and-communications
  • Keski̇n, E. K. (2023). Yapay zekâ sohbet robotu ChatGPT ve Türkiye internet. Yeni Medya Elektronik Dergi – eJNM, 7(2), s. 114-131. doi:10.17932/IAU.EJNM.25480200.2023
  • Kietzmann, J., Paschen, J., & Treen, E. (2018). Artificial Intelligence in Advertising: How Marketers Can Leverage Artificial Intelligence Along the Consumer Journey. Journal of Advertising Research, 58, 263-267. https://doi.org/10.2501/JAR-2018-035
  • Kosinski, M. (2017). Dr. Michal Kosinski on Facebook, Big Data, and Psychographic Profiling.: https://www.youtube.com/watch?v=XKNFjVM2SfY.
  • Li, H. (2019). Special Section Introduction: Artificial Intelligence and Advertising. Journal of Advertising, 48(4), 333-337. https://doi.org/10.1080/00913367.2019.1654947
  • Liu, Y. T., Pal, N., Marathe, A., & Lin, C.-T. (2017). Weighted Fuzzy Dempster-Shafer Framework for Multi-Modal Information Integration. IEEE Transactions on Fuzzy Systems, PP, 1-1. https://doi.org/10.1109/TFUZZ.2017.2659764
  • Mántaras, R. L. de. (2017). Artificial Intelligence and the Arts: Toward Computational Creativity. OpenMind. https://www.bbvaopenmind.com/en/articles/artificial-intelligence-and-the-arts-toward-computational-creativity/
  • Marr, B. (2016). What is the difference between artificial intelligence and machine learning? Forbes.: https://www.forbes.com/sites/bernardmarr/2016/12/ 06/what-is-the-difference-between-artificial-intelligence-and-machine-learning/#66fdb6862742.
  • Marshall, C., & Rossman, G. B. (2014). Designing Qualitative Research. SAGE Publications.
  • Maslowska, E., Smit, E. G., & van den Putte, B. (2016). It Is All in the Name: A Study of Consumers’ Responses to Personalized Communication. Journal of Interactive Advertising, 16(1), 74-85. https://doi.org/10.1080/15252019.2016.1161568
  • Maxwell, J. (2008). Designing a Qualitative Study. Qualitative Research. https://doi.org/10.4135/9781483348858.n7
  • Murár, P., & Kubovics, M. (2023). Using AI to Create Content Designed for Marketing Communications. European Conference on Innovation and Entrepreneurship, 18(1), 660-668. https://doi.org/10.34190/ecie.18.1.1638
  • Patton, M. Q. (2014). Nitel Araştırma ve Değerlendirme Yöntemleri (Ciltsiz). Pegem Akademi Yayıncılık.
  • Qin, X., & Jiang, Z. (2019). The Impact of AI on the Advertising Process: The Chinese Experience. Journal of Advertising, 48(4), 338-346. https://doi.org/10.1080/00913367.2019.1652122
  • Rodgers, W., & Nguyen, T. (2022). Advertising Benefits from Ethical Artificial Intelligence Algorithmic Purchase Decision Pathways. Journal of Business Ethics, 178(4), 1043-1061. https://doi.org/10.1007/s10551-022-05048-7
  • Rokach, L., & Maimon, O. (2008). Data mining with decision trees: Theroy and applications. World Scientific Publishing Co., Inc. doi:10.1142/9789812771728_0001
  • Salvagno, M., Taccone, F. S., & Gerli, A. G. (2023). Correction to: Can artificial intelligence help for scientific writing? Critical Care, 27(1), 99. https://doi.org/10.1186/s13054-023-04390-0
  • Seitz, J., & Zorn, S. (2016). Perspectives of Programmatic Advertising (O. Busch, Ed.; ss. 37-51). Springer International Publishing. https://doi.org/10.1007/978-3-319-25023-6_4
  • Shah, N., Engineer, S., Bhagat, N., Chauhan, H., & Shah, M. (2020). Research Trends on the Usage of Machine Learning and Artificial Intelligence in Advertising. Augmented Human Research, 5(1), 19. https://doi.org/10.1007/s41133-020-00038-8
  • Skinner, J., & Edwards, A. (2009). Qualitative Research in Sport Management (1st edition). Routledge.
  • Tarhan, Ö. (2015). Sosyal bilgiler öğretmeni adaylarının politik okuryazarlığa ilişkin görüşleri. the Journal of Academic Social Sciences, 9(9), 649-649. https://doi.org/10.16992/ASOS.538
  • Toz, M. (2018). Yapay zekâ reklam sektörünün geleceğini nasıl etkiler? https://digitalage.com.tr/yapay-zeka-reklam-sektorunun-gelecegini-nasil-etkiler/ adresinden alındı.
  • Türksoy, N. (2022). The Future of Public Relations, Advertising and Journalism: How Artificial Intelligence May Transform the Communication Profession and Why Society Should Care? Türkiye İletişim Araştırmaları Dergisi, 40, 394-410. https://doi.org/10.17829/turcom.1050491
  • Türnüklü, D. A. (2000). Eğitimbilim Araştırmalarında Etkin Olarak Kullanılabilecek Nitel BirAraştırma Tekniği: Görüşme. Kuram ve Uygulamada Eğitim Yönetimi, 24(24), Article 24. https://dergipark.org.tr/tr/pub/kuey/issue/10372/126941
  • Unita. (2022). Midjourney—Reviews, Benefits & Requirements 2023—Unita. (t.y.). 17 Şubat 2024, https://unita.co/communities/midjourney/.
  • Vakratsas, D., & Wang, X. (Shane). (2020). Artificial Intelligence in Advertising Creativity. Journal of Advertising, 50(1), 39-51. https://doi.org/10.1080/00913367.2020.1843090
  • Yu, Y. (2022). The Role and Influence of Artificial Intelligence on Advertising Industry. 190-194. https://doi.org/10.2991/assehr.k.220105.037
  • Zhang, Y.-S., & Kim, Y.-J. (2023). Exploring the Potential of ChatGPT in Advertising Photography: A Case Study and Validity Research on Elements in Each Production Stage. The journal of the convergence on culture technology, 9(3), 205-211. https://doi.org/10.17703/JCCT.2023.9.3.205
Toplam 47 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Konular Yeni İletişim Teknolojileri
Bölüm Türkçe Araştırma Makaleleri
Yazarlar

Burak Çeber 0000-0002-3760-3177

Erken Görünüm Tarihi 29 Temmuz 2024
Yayımlanma Tarihi 30 Temmuz 2024
Gönderilme Tarihi 19 Şubat 2024
Kabul Tarihi 10 Haziran 2024
Yayımlandığı Sayı Yıl 2024 Cilt: 11 Sayı: 2

Kaynak Göster

APA Çeber, B. (2024). Reklam Ajanslarında Yapay Zekâ Kullanımı: Sektör Profesyonellerinin ChatGPT ve Midjourney Deneyimlerine Yönelik Bir Araştırma. Erciyes İletişim Dergisi, 11(2), 583-606. https://doi.org/10.17680/erciyesiletisim.1439479