Veri Tabanlı Karar Verme Sürecinin Futbol Kulüplerinin Performansına Yansımaları

Öz

Bu çalışma, futbol kulüplerinin yalnızca saha içi performans verilerine değil, aynı zamanda saha dışı organizasyonel, yönetsel ve sosyo-ekonomik verilere dayalı olarak şekillenen veri tabanlı karar verme (VTKV) süreçlerinin kulüp yönetimleri üzerindeki etkilerini kapsamlı biçimde incelemeyi amaçlamaktadır. Literatür taraması yöntemi esas alınarak oluşturulan bu çalışmada, çağdaş spor yöneticiliği anlayışında verinin her geçen gün daha fazla karar süreçlerinin merkezine yerleştiği ve yönetsel başarıyı doğrudan etkileyen bir araç haline geldiği vurgulanmaktadır. Bu bağlamda, veri yalnızca teknik analizlerin bir bileşeni değil, aynı zamanda kulüplerin stratejik vizyonlarını, sürdürülebilirlik planlarını ve rekabetçi konumlarını şekillendiren temel bir yapı taşı olarak değerlendirilmiştir. Çalışma kapsamında Brentford FC (İngiltere), FC Midtylland (Danimarka) ve Altınordu FK (Türkiye) gibi farklı lig yapılarında faaliyet gösteren kulüplerin örnek uygulamaları detaylı olarak analiz edilmiştir. Bu kulüplerin transfer politikalarından oyuncu gelişim modellerine, taraftar etkileşiminden mali kaynak yönetimine kadar pek çok alanda veri odaklı yaklaşımlarla başarılı sonuçlar elde ettikleri görülmektedir. Ancak bununla birlikte, futbol ekosisteminde veri okuryazarlığının yetersizliği, teknolojik altyapı eksiklikleri, geleneksel yaklaşımların hâkimiyeti ve kültürel direnç gibi faktörler, VTKV süreçlerinin önündeki başlıca engeller olarak dikkat çekmektedir. Sonuç olarak, özellikle düşük bütçeli ve gelişmekte olan kulüplerin üst düzey rekabet ortamında kalıcı başarı elde edebilmeleri için veriyi yalnızca bir yöntem değil, modern futbolun yeni ve evrensel iletişim dili olarak benimsemeleri gerektiği açıkça ortaya konulmuştur.

Anahtar Kelimeler

• Spor yöneticiliği
• veri tabanlı karar verme
• futbol kulüpleri
• performans yönetimi
• dijital dönüşüm

Data-Driven Decision-Making Process And Its Impact On Football Club Performance

Öz

This study aims to comprehensively examine the effects of data-based decision making (DBDM) processes, which are shaped based not only on on-field performance data of football clubs, but also on off-field organizational, managerial and socio-economic data, on club managements. In this study, which is based on the literature review method, it is emphasized that in contemporary sports management understanding, data has become more and more central to decision-making processes and has become a tool that directly affects managerial success. In this context, data is considered not only as a component of technical analysis but also as a fundamental building block that shapes the strategic visions, sustainability plans and competitive positions of clubs. Within the scope of the study, the case studies of clubs operating in different league structures such as Brentford FC (England), FC Midtylland (Denmark) and Altınordu FK (Turkey) were analyzed in detail. It is seen that these clubs have achieved successful results with data-driven approaches in many areas from transfer policies to player development models, from fan interaction to financial resource management. However, factors such as insufficient data literacy in the football ecosystem, technological infrastructure deficiencies, dominance of traditional approaches and cultural resistance stand out as the main barriers to VTKV processes. As a result, it has been clearly demonstrated that in order for developing clubs, especially those with low budgets, to achieve lasting success in a highly competitive environment, they need to adopt data not only as a method but also as the new and universal communication language of modern football.

Anahtar Kelimeler

• Sport management
• data-driven decision-making
• football clubs
• performance management
• digital transformation

Kaynakça

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