Turizm sektörünün bölgesel kalkınma üzerindeki rolü: Kayseri iline yönelik nitel bir araştırma

Öz

Bu çalışmada Kayseri ilinin kalkınma sürecinde son yıllarda daha fazla gündeme gelen turizm sektörünün rolü ve potansiyeli incelenmektedir. Çalışmada nitel araştırma yöntemi kullanılmış ve ildeki 20 turizm sektörü paydaşı ile yarı yapılandırılmış mülakatlar gerçekleştirilmiştir. Bu çerçevede elde edilen veriler, betimsel analiz yöntemi ile değerlendirilmiştir. Sonuç olarak ulusal ve uluslararası literatürle de uyumlu olacak şekilde turizm sektörünün Kayseri iline sosyo-ekonomik, sosyo-kültürel ve çevresel açıdan çeşitli faydalar sağladığı (istihdam ve gelir artışı, kültür alışverişi, çevrenin korunması vb.), ancak destinasyonun farklı özelliklerinden kaynaklanan bazı nedenlerden dolayı (turizmin bölgede henüz gelişmeye başlaması, mevsimsellik sorunu, yatırım, tanıtım ve pazarlama eksikliği vb.) bu katkıların sınırlı düzeyde kaldığı tespit edilmiştir. Diğer taraftan Kayseri ili turizm potansiyelinin kalkınma açısından önemli bir itici faktör olabileceği bulgusuna ulaşılmıştır.

Anahtar Kelimeler

• Turizm ve Kalkınma
• Bölgesel Kalkınma
• Turizm Sektörü
• Nitel Araştırma

The role of tourism sector on regional development: A qualitative research for Kayseri province

Öz

In this study, the role and potential of the tourism sector, which has been on the agenda more recently in the development process of Kayseri, is examined. Qualitative research method was used in the study and semi-structured interviews were conducted with 20 tourism sector stakeholders in the province. The data obtained within this framework were evaluated by descriptive analysis method. As a result, it has been determined that in line with the national and international literature, the tourism sector provides various benefits in terms of socio-economic, socio-cultural and environmental aspects to Kayseri (employment and income increase, cultural exchange, protection of environment etc.), but these contributions remain limited due to some reasons originate from different characteristics of the destination (new development of tourism in the region, seasonal problem, lack of investment, promotion and marketing etc.). On the other hand, it has been found that the tourism potential of Kayseri can be an important driving factor for development.

Anahtar Kelimeler

• Tourism and Development
• Regional Development
• Tourism Sector
• Qualitative Research

Kaynakça

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