ÖRGÜTLERİN SEMBOLİK ROLLERİNE İLİŞKİN KAVRAMLARIN İNCELENMESİ
Öz
Anahtar Kelimeler
Kaynakça
- Abratt, R. (1989). A new approach to the corporate image: management process. Journal of Marketing Management, 5(1), 63-76
- Ager, D. L., & Piskorski, M. J. (2001). Age, Audiences and Autonomy in the dynamics of organizational prestige. Harvard Business School, Boston, MA.
- Ahearne, M., Bhattacharya, C. B., & Gruen, T. (2005). Antecedents and Consequences of Customer-company Identification: Expanding the Role of Relationship Marketing. Journal of Applied Psychology, 90(3), 574.
- Alvesson, M., & Willmott, H. (2002). Identity regulation as organizational control: Producing the appropriate individual. Journal of management studies, 39(5), 619-644.
- Anderson, J. R. (1984). Cognitive psychology. Artificial Intelligence, 23(1), 1-11.
- Andreassen, T. W., & Lindestad, B. (1998). The Effect of Corporate Image in the Formation of Customer Loyalty. Journal of Service Researc, 1(1), 82–92.
- Ashforth, B. E., & Mael, F. (1989). Social Identity Theory and the Organization. The Academy of Management Review, 14(1), 20–39.
- Albert, S., & Whetten, D. A. (1985). Organizational Identity. Research in Organizational Behaviour, 7, 263–295.
Ayrıntılar
Birincil Dil
Türkçe
Konular
Eğitim Üzerine Çalışmalar
Bölüm
Derleme
Yayımlanma Tarihi
1 Temmuz 2021
Gönderilme Tarihi
7 Kasım 2020
Kabul Tarihi
21 Nisan 2021
Yayımlandığı Sayı
Yıl 2021 Cilt: 20 Sayı: 79