ÖRGÜTLERİN SEMBOLİK ROLLERİNE İLİŞKİN KAVRAMLARIN İNCELENMESİ

Yıl 2021, , 1105 - 1122, 01.07.2021

Gizem Hatipoğlu , Funda Nayir

https://doi.org/10.17755/esosder.823007

Öz

Örgütler varlıklarını sürdürebilmek için dış dünyaya ihtiyaç duymaktadır. Dış dünyaya yansıttıkları olumlu sinyaller örgütlerin tercih edilmeleri açısından önemli görülmektedir. Bu sebeple dış görünüşlerine dikkat etmektedirler. Bu dış görünüşleri ile alakalı literatürde karşımıza örgütsel saygınlık, örgütsel imaj, örgütsel kimlik ve örgütsel itibar kavramları çıkmaktadır. Ancak, örgütsel literatürde yer alan örgütsel saygınlık, örgütsel imaj, örgütsel kimlik ve örgütsel itibar kavramlarının araştırmalarda kullanımlarında teorik olarak bir tutarlılık olmadı, birbirinin yerine veya eş anlamlı olarak kullanımları dikkat çekmektedir. Bu sebeple bu çalışmanın amacı, örgüt literatüründe kullanılan bu kavramların teorik çerçevesinin oluşturulması ve bu kavramların tanımlarında veya kullanımındaki yanlışlıkların düzeltilmesi için araştırmacılara yol göstermek olarak belirlenmiştir. Bu araştırmada; örgütsel saygınlık, örgütsel imaj, örgütsel kimlik ve örgütsel itibar kavramları hakkında terminolojik tanımlara, yapılmış olan çalışmaları sentezleyerek aktarımlarına yer verilmektedir. Böylelikle literatürde yer alan yanlış veya yerine kullanımların önüne geçilmesi hedeflenmiştir.

Anahtar Kelimeler

örgütsel saygınlık, örgütsel imaj, örgütsel kimlik, örgütsel itibar

Kaynakça

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