EKOTURİZM FAALİYETLERİNE KATILAN BİREYLERİN DEĞER İNANÇ NORM TEORİSİ KAPSAMINDA ÇEVRE DOSTU DAVRANIŞLARININ AÇIKLANMASI

Yıl 2019, Cilt: 18 Sayı: 72, 2182 - 2195, 15.10.2019

Üzeyir Kement

https://doi.org/10.17755/esosder.556627

Cited By: 3

Öz

Bu araştırmanın amacı ekoturizm faaliyetlerine
katılan turistik tüketicilerin çevre dostu davranışlarının değer inanç-norm
teorisi kapsamında incelenmesidir. Araştırmanın evrenini Türkiye’de ekoturizm
faaliyetine katılan turistik tüketiciler oluşturmaktadır. Araştırmada veri
toplama tekniği olarak anket formu kullanılmıştır. Toplam 395 katılımcıya anket
formları doldurtulmuştur. Verilerin analiz edilmesi sürecinde Smart PLS
istatistik programından faydalanılmıştır. Araştırma sonuçları incelendiğinde
biyosferik, özgecil ve egoistik değerin ekolojik dünya görüşüne olumlu yönde
etkisi olduğu sonucuna ulaşılmıştır. Ekolojik dünya görüşünün sonuçların
farkındalığına, sonuçların farkındalığının ise sorumluluk yüklenmeye olumlu
yönde anlamlı etkisi olduğu tespit edilmiştir. Ayrıca, sorumluluk yüklenmenin
kişisel norma, kişisel normun ise çevre dostu davranışa olumlu yönde etkisi
olduğu sonucuna ulaşılmıştır.

Anahtar Kelimeler

Değer İnanç-Norm Teorisi, çevre dostu davranış, ekoturizm

Kaynakça

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